Dayna Castillo⚡️ Email & Phone Number

Claremont, Ca, Us

Internet culture as told by unhinged marketing professionals 🦀

Specializing in digital marketing for entertainment, pop culture, and alternative brands.Current and previous clients include: Tumblr, Charged Records, Oddities & Curiosities Expo, MXPX, Razorcake Magazine, Rad Coffee• Experience with managing brand accounts with 2 million+ followers.• Consults with businesses, bands, and brand managers to grow their online presence, create brand awareness, and drive sales through digital marketing.• Collaborates with teams to develop campaigns to support paid ad buys.• Monitors online brand reputation including Yelp, Google My Business, Facebook and Instagram.• Develops marketing campaigns to support brands and develops targeted ad buys tailored to specific platforms. • Creates, develops, plans, and executes social media activations. • Aggregates content from multiple sources to create cohesive content on all platforms.• Builds email lists and email marketing campaigns, and social media tie-ins for clients.• Finds influencers and co-collaborators to partner with to build brand awareness and support activations. • Develops shot lists to support marketing campaigns.• Shoots and edits photos and videos as needed.• Proven track record of growth through visual platforms.

New York, New York, Us

• Resident Gen Z expert• Collaborates with the entertainment team to ideate organically led social media content for Facebook, Instagram, Twitter, Tiktok, and YouTube Shorts accounts of various entertainment properties • Leads department wide trend spotting and forecasting exercises• Creates course outline and mentorship programming for the entertainment department interns• Accounts collaborated on across various client projects include: YouTube, Universal Pictures, Minions, Super Mario Bros. Movie, Jurassic World, Trolls, Back Market, Truth, Jeni’s Splendid Ice Cream, Ringling Bros.+ more

New York, Us

Tweeting the tweets, cramming the gram, and tiking the toks on behalf of Tumblr.com, the website and app.2023 Webby Award Nominee for Tumblr's Response to the Great Twitter Resignation in the Social - Comedy category

• Oversaw creative direction of a rebooted early 2000's punk and hardcore record label, including overall label aesthetic and new releases.• Created marketing strategy to support physical and digital releases, including social media assets, email marketing, and wholesale distribution.• Pitched to press outlets, podcasts, and playlisters to generate awareness about new releases.• Responsible for e-commerce web store management, product listings, and digital launches.

Pasadena, Ca, Us

• Manages the digital marketing department and oversees all outbound communication to 100K+ customers via email messaging, SMS messaging, Facebook, Instagram, and Snapchat.• Maintains clear communication about the campaign management process from ideation to launch. • Develops digital marketing campaigns and promotions to support 30+ franchised locations nationwide.• Partners with the marketing team to promote limited time offerings as part of our chef collaboration series that includes Michelin Star chefs and Top Chef winners. • Supports individual franchised locations with promotion development and event launches. • Launched a company wide automated review response dashboard.• Manages the teams that reviews responses on platforms including Yelp, Google My Business, Facebook, TripAdvisor, and Foursquare. • Creates and manages digital advertising budgets and strategies to support marketing campaigns and partnerships.• Attends special events to create in-the-moment social media content.• Analyzes and records post-campaign data to evaluate campaign effectiveness and propose new campaign initiatives.• Analyzes market data and trends to propose new platforms in which to advertise and promote the brand.

Pasadena, Ca, Us

• Managed review responses on platforms including Yelp, Google My Business, Facebook, TripAdvisor, and Foursquare.• Managed social media accounts, community engagement, customer questions and feedback.• Launched a company wide automated review response dashboard.• Creates targeted Facebook advertising campaigns and manages ad spends.• Develops and schedules email campaigns and SMS campaigns.• Engages with Dog Haus' fans on Facebook, Instagram, and other social media platforms.• Reports monthly social media analytics.• Curates and schedules digital marketing campaigns including grand openings, location-based promotions, and special events.

• Supports touring and local bands by managing mobile merchandise logistics and sales.• Launches online webstores, oversees order fulfillment, customer service, and returns. • Facilitates, hosts, and leads meet and greets and VIP experiences involving fans and artists.• Creates online marketing elements to support webstore promos and in person events. • Develops and maintains spreadsheets to accurately track sales and inventory levels.• Reports sales statistics in real time.• Makes purchasing recommendations for merchandise development by reporting sell through and customer requests.

• Manages content created by contributors for bi-monthly, nonprofit magazine and website that supports DIY music, art, and culture on multiple platforms.• Oversees and mentors a team of volunteer content creators via an online workspace to assign tasks, align deliverable dates, and edit submitted content, while maintaining a cohesive voice for the publication.• Creates campaigns to support bi-monthly magazine issue releases and semi-annual fundraising campaigns. • Formulates interactive content including playlists, Q&A features, event takeovers, and submission contests to cultivate fan engagement.• Maintains digital content calendar.• Aggregates relevant articles, videos, photos, and columns from website to Facebook. • Answers general inquires on social media channels or redirects to the appropriate internal contact. • Edits submitted content to be formatted for highest visibility across all platforms. • Moderates Facebook groups to promote current book and album releases. • Developed and maintains content style guide.• Reports monthly analytics.• Manages ad buys.

• Assisted with the development and execution of binding event contracts at a 2,000 capacity historic theater and concert venue.• Tracked pre-event tasks and duties of event promoters, theater vendors, and contractors.• Advanced smaller in-house events. • Provided guest services and administrative support for events. • Developed new on-site revenue sources and events.• Developed new marketing collateral material.• Managed day of show support: on site support to production and artist team, credentialing, crisis management, etc.

Artist Marketing• Oversaw the development of collateral for albums being released by the label.• Managed and promoted events at the store location including talent booking, event promotion and setup, and hospitality. • Developed and proofed all marketing material including album inserts, lyric sheets, and promo material for label releases.• Created one sheets to support album releases.• Scouted press outlets and special events for artists represented by the label to attend.• Touring band merchandise management: development, production, sales, and sales statistics.Social Media and Content Creation• Developed and directed weekly live streams and live interviews to generate content for Instagram, Facebook and YouTube. • Filmed and edited video content. • Managed event photography and multi-media platforms coverage of live concerts, events, and interviews.• Sought out social media influencers and micro-influencers that were brand appropriate to cross promote with. • Monitored and replied to online customer service issues.Digital Marketing• Curated and managed email campaigns reaching 20k+ customers. • Photographed product.• Selected events and concerts to partner with as a vendor and sponsor. • Managed digital advertising.• Created marketing campaigns across digital platforms to support sales, promotions, and new releases, resulting in increased online and instore sales.Retail Management and Strategy• Managed the offsite pop-up shop. • Sourced and merchandised apparel and boutiques. • Assisted with appraising, pricing and buying used record collections. • Partnered with concert venues for ticket sales and promotions. • Developed in-store and online sales and promotions.• Developed and oversaw collaborations with independent artists to create new exclusive apparel product. • Built visual elements to showcase apparel and footwear.• Merchandised incoming apparel and reset product based on season. • Overall badass

City Of Industry, Ca, Us

• Managed multiple stores over a period of time including high profile and high volume locations.• Coached and developed staff of 15 to 25 on selling strategy, customer service technique and merchandising.• Supported the brand while working at special Hot Topic sponsored events.• Participated in monthly headquarters floor sets and implemented merchandising directives that were distributed company-wide while collaborating with the corporate visual team.• Assisted with visual merchandising prior to new store openings and store remodels. • Scheduled based on the needs of the business while managing shipment, markdowns, floor moves and current promotions.• Focused on loss prevention and lowering shrink with staff.• Recruited externally for management positions and developed internal management team.• Promoted multiple assistant managers to store manager roles and 10+ sales associates to higher leadership roles.• Supervised daily operation of the store and maintained outstanding customer service.• Contributed creative ideas to drive sales through merchandising, visual displays, lighting, and DIY signage.• Connected with customers using social media including Facebook and Instagram specific to our retail location.

Managed the marketing and distribution campaign for the 1973 film, Goncharov, directed by Martin Scorsese.