Dayna Castillo⚡️ Email & Phone Number

Claremont, CA, US

Internet culture as told by unhinged marketing professionals 🦀

• Specializing in digital marketing for entertainment, pop culture, and alternative brands.Current and previous clients include: Tumblr, Charged Records, Oddities & Curiosities Expo, MXPX, Razorcake Magazine, Rad Coffee
• Experience with managing brand accounts with 2 million+ followers.
• Consults with businesses, bands, and brand managers to grow their online presence, create brand awareness, and drive sales through digital marketing.
• Collaborates with teams to develop campaigns to support paid ad buys.
• Monitors online brand reputation including Yelp, Google My Business, Facebook and Instagram.
• Develops marketing campaigns to support brands and develops targeted ad buys tailored to specific platforms.

New York, New York, US

• Resident Gen Z expert
• Collaborates with the entertainment team to ideate organically led social media content for Facebook, Instagram, Twitter, Tiktok, and YouTube Shorts accounts of various entertainment properties
• Leads department wide trend spotting and forecasting exercises
• Creates course outline and mentorship programming for the entertainment department interns
• Accounts collaborated on across various client projects include: YouTube, Universal Pictures, Minions, Super Mario Bros. Movie, Jurassic World, Trolls, Back Market, Truth, Jeni’s Splendid Ice Cream, Ringling Bros.+ more

New York, US

Tweeting the tweets, cramming the gram, and tiking the toks on behalf of Tumblr.com, the website and app.2023 Webby Award Nominee for Tumblr's Response to the Great Twitter Resignation in the Social - Comedy category

• Oversaw creative direction of a rebooted early 2000's punk and hardcore record label, including overall label aesthetic and new releases.
• Created marketing strategy to support physical and digital releases, including social media assets, email marketing, and wholesale distribution.
• Pitched to press outlets, podcasts, and playlisters to generate awareness about new releases.
• Responsible for e-commerce web store management, product listings, and digital launches.

Pasadena, CA, US

• Manages the digital marketing department and oversees all outbound communication to 100K+ customers via email messaging, SMS messaging, Facebook, Instagram, and Snapchat.
• Maintains clear communication about the campaign management process from ideation to launch.
• Develops digital marketing campaigns and promotions to support 30+ franchised locations nationwide.
• Partners with the marketing team to promote limited time offerings as part of our chef collaboration series that includes Michelin Star chefs and Top Chef winners.
• Supports individual franchised locations with promotion development and event launches.
• Launched a company wide automated review response dashboard.

Pasadena, CA, US

• Managed review responses on platforms including Yelp, Google My Business, Facebook, TripAdvisor, and Foursquare.
• Managed social media accounts, community engagement, customer questions and feedback.
• Launched a company wide automated review response dashboard.
• Creates targeted Facebook advertising campaigns and manages ad spends.
• Develops and schedules email campaigns and SMS campaigns.
• Engages with Dog Haus' fans on Facebook, Instagram, and other social media platforms.

• Supports touring and local bands by managing mobile merchandise logistics and sales.
• Launches online webstores, oversees order fulfillment, customer service, and returns.
• Facilitates, hosts, and leads meet and greets and VIP experiences involving fans and artists.
• Creates online marketing elements to support webstore promos and in person events.
• Develops and maintains spreadsheets to accurately track sales and inventory levels.
• Reports sales statistics in real time.

• Manages content created by contributors for bi-monthly, nonprofit magazine and website that supports DIY music, art, and culture on multiple platforms.
• Oversees and mentors a team of volunteer content creators via an online workspace to assign tasks, align deliverable dates, and edit submitted content, while maintaining a cohesive voice for the publication.
• Creates campaigns to support bi-monthly magazine issue releases and semi-annual fundraising campaigns.
• Formulates interactive content including playlists, Q&A features, event takeovers, and submission contests to cultivate fan engagement.
• Maintains digital content calendar.
• Aggregates relevant articles, videos, photos, and columns from website to Facebook.

• Assisted with the development and execution of binding event contracts at a 2,000 capacity historic theater and concert venue.
• Tracked pre-event tasks and duties of event promoters, theater vendors, and contractors.
• Advanced smaller in-house events.
• Provided guest services and administrative support for events.
• Developed new on-site revenue sources and events.
• Developed new marketing collateral material.

• Artist Marketing
• Oversaw the development of collateral for albums being released by the label.
• Managed and promoted events at the store location including talent booking, event promotion and setup, and hospitality.
• Developed and proofed all marketing material including album inserts, lyric sheets, and promo material for label releases.
• Created one sheets to support album releases.
• Scouted press outlets and special events for artists represented by the label to attend.

City Of Industry, CA, US

• Managed multiple stores over a period of time including high profile and high volume locations.
• Coached and developed staff of 15 to 25 on selling strategy, customer service technique and merchandising.
• Supported the brand while working at special Hot Topic sponsored events.
• Participated in monthly headquarters floor sets and implemented merchandising directives that were distributed company-wide while collaborating with the corporate visual team.
• Assisted with visual merchandising prior to new store openings and store remodels.
• Scheduled based on the needs of the business while managing shipment, markdowns, floor moves and current promotions.

Managed the marketing and distribution campaign for the 1973 film, Goncharov, directed by Martin Scorsese.