Dayna Besser Email & Phone Number

I provide personal, flexible, and effective design and consulting services to businesses who want to do good work, from scrappy local start-ups to growing international corporations. Based on the organization's specific needs, I can be of service in any of the following areas: Strategic Brand Development, Creative Ideation, and/or Creative Production.

Developed and maintained ULG's global brand and accountable for brand compliance across 9 offices in 7 countries. Creative direction and strategy for promotional materials, websites (UX, UI), products, services and product lines to ensure they resonated with ULG's audience. Served as point-person for developing, implementing and executing marketing initiatives, as well as the masterbranding process during mergers and acquisitions.

Sole on-site creative. Time was divided between working through UI and UX improvements to both the industry website and the main product website with the lead front end developer, developing any creative deliverables needed by our IT, marketing, sales, or executive teams, strategizing for future creative needs, and identifying areas where I saw potential for the company to grow or improve creatively.

Main responsibilities included design and builds for various ongoing and one-off HTML emails, website design and front end development, and various other interactive and print design for both in-house and client driven projects while working closely with our primary front end developer. Also managed content and list updates on existing websites.

Responsible for the creation of print and online advertisements for a wide variety of outside clients. Also primary or sole designer for several in-house marketing campaigns; collateral produced for these campaigns included everything from weekly print and online ads to menus, billboards, and other printed materials.