Instructor for the Department of Advertising, Public Relations and Design within CU Boulder's College of Media, Communication and Information. Current course - Social Media Strategies for Public Relations.

• Lead consumer marketing strategy for the company, including social media, content marketing, on-site engagement, influencer engagement and partnerships/sponsorships. • Lead the development of a consumer research discipline within the marketing team, responsible for on-site surveys of user feedback and loyalty and third party consumer research; Responsibilities also include aggregated and disseminating reports on on-site user trends and behavior. • Lead consumer outreach tied to new website features/products through both the strategy and execution phases. • Work with editorial team to represent and optimize for the voice of the consumer in editorial content; Provide recommendations for enhancements to voice and content types. • Manage a team of marketers focused on acquiring high-value traffic and top-performing user segments.

• Lead social media strategy and implementation across the organization with all social media platforms. • Create and manage social content editorial calendar; Work with content and design teams to supplement social content needs. • Manage external creative and advertising agencies for social advertising on various platforms. • Serve as company liaison for social media strategy for all departments including marketing, hospital quality, physician engagement, product, advertising and customer service. • Monitor and report on brand mentions within social media, blogs and forums. • Initiate response efforts for negative online brand mentions; Write, edit and finalize responses on behalf of the brand. • Serve as online brand spokesperson on all social media channels; Serve as online customer service representative, working directly with the customer service team to respond to and close cases within 24 hours. • Lead company fan acquisition efforts for Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube; Efforts in first year increased fan base from 500 to 100,000. • Report on analytics and metrics from social channels to audience acquisition team, marketing team and product team. • Serve as social media expert for product teams for enhancement of social experiences within on-site experiences for mobile, desktop and iPhone app. • Manage social media budget and yearly and quarterly planning.

• Lead beef issues monitoring and supported industry responses to beef issues in the media and online by making recommendations for response actions, creating communication tools to support NCBA and state partner issues management efforts and reporting on trends in coverage. • Developed and disseminated critical issue information through fact sheets, web copy, by-lined articles, social media, issues alerts and other communication tools. • Monitored beef issues in traditional media and online, including anti-beef activist campaigns; Tracked and reported on key trends to guide issues management efforts. • Provided trusted counsel and responses to state partner requests; Identified new response guides/resources/techniques to support state issue response needs and to streamline issues response processes. • Served as issues management liaison with other departments by sharing appropriate issue information. • Served as the point of contact for internal social media managers, providing appropriate response tools and recommendations for online issues response. • Managed NCBA online social response efforts by monitoring and maintaining response social channels and websites. • Engaged and managed external PR firm to assist in response efforts, including online social response. • Created and implemented social media response plan for beef industry, including leading state industry councils in a unified response effort. • Developed and maintained social media content calendars for proactive and reactive issues response channels. • Provided analytics and social media metrics reporting to issues management team, NCBA staff and industry partner organizations and councils. • Lead the development and implementation of an issues-related response website to serve as the hub of the beef industry’s online response efforts. • Edited a quarterly industry issues publication, Beef Issues Quarterly.

Expo Chair: work with sponsors to make sure their race day needs are met.

Sponsors Chair: secured sponsors and partners for monthly club events.

• Supported consumer and corporate clients (Horizon Organic, Red Robin Gourmet Burgers, Chipotle Mexican Grill, mix1 Beverage Company, Panera Bread, Fogo de Chao, Rudi’s Organic Bakery, SmartCo Foods, Tiffany & Co., Celestial Seasonings) in digital media strategy, planning and implementation across all online channels. • Led the agency digital media team to create and implement proprietary tool “Linhart Digital Scorecard” that measures and ranks brands’ influence, reach and impact online across a competitive subset. • Utilized social media metrics tools including SM2 Alterian, Meltwater Buzz, Expion, Facebook analytics and various Twitter analytics tools to track trends and recommend strategic direction to clients and potential clients. • Used online insights to develop daily, weekly and monthly digital media reports for clients that include metrics on share of voice, channel penetration, demographics, sentiment, volume, engagement, reach and key message inclusion; Based on reports, recommended creative strategies and online and offline tactics to capitalize on current trends and opportunities. • Served as the day-to-day online voice for various brands, connecting with marketing and customer service departments each day. • Collaborated with clients to create monthly blog and social content calendars; Drafted, edited and finalized blog content and social channel content based on the monthly calendar and SEO best practices. • Led blogger and influencer outreach for multiple consumer clients, creating vast and powerful social networks for brands.• Served as account and client lead for various accounts, managed account projects and oversaw team members.• Supervised agency internship program, served as the day-to-day immediate report for consumer and digital interns. • Developed and gained approval of budgets, including negotiating with and securing contracts from vendors; Managed project budgets for multiple accounts.

• Founded and created website magazine for teen girls aimed at informing, engaging, and empowering young women. • Conducted market research on target demographic and found four out of five girls are active online and seek creative outlets there. • Wrote and edited editorial content for the site, and developed and designed a Wordpress prototype. • Developed business plan, executive summary, and marketing plan for site. • Implemented viral marketing using Twitter, Facebook, MySpace, Digg, StumbleUpon and YouTube.

• Facilitated media training sessions for Greek chapter officers centered around public relations and media coordination including: writing press releases, pitching stories to media outlets, and building and maintaining relationships with local journalists. • Worked with students and staff to develop a “CalGreeks” brand to represent 62 fraternities and sororities on campus.• Coordinated events to increase positive publicity and image recognition that led to a 10% increase in membership in one year.

• Contributed to increase in page views from 1.5 M to 2.9 M with three article placements on Yahoo’s homepage in one month. • Worked as editorial staff for women’s online magazine, and wrote lifestyle articles for their website aimed for placement on Yahoo and Digg.

• Supported brand clients: Dreyer’s, Haagen-Dazs, Ghirardelli, Skinny Cow, Earthbound Farm, California Milk Advisory Board, Best Buy, Geek Squad, and Safeway. • Managed Dreyer’s Slow Churned Neighborhood Salute program, an annual contest awarding 1,500 ice cream block parties to consumers nationwide. • Pitched targeted media proactively and reactively for Dreyer’s including Denver, Dallas, Austin, Phoenix, and Tucson markets. Pitch team garnered over 240 M impressions. Personally secured several placements including: Denver’s Fox on Your Block, Denver’s KMGH-TV, Windsor Now, Houston Chronicle, Arizona Republic, Omaha World-Herald, and The Courier-Journal. • Worked on agency pro-bono project for Big Brothers Big Sisters Bay Area (BBBS) and Big Brothers Big Sisters Greater Los Angeles Inland Empire. Team developed a messaging tool kit with main and supporting messages for three target audiences: donors, volunteers, and staff. • Worked directly with BBBS CEO and Marketing team to develop messaging tool kit. • Led the team in developing a comprehensive media guide for BBBS including: media lists, press releases, fact sheets, pitching suggestions, and media recommendations.

• Shot, wrote, edited, reported, and delivered live and on-set lead news stories for nightly newscasts targeting market extending across 26 neighboring counties/cities with over 180,000 viewers. • Anchored newscasts, and produced 30-minute and hour-long scripts for morning, evening, and weekend newscasts. • Completed special assignments, including a one-week series in Louisiana following Hurricane Katrina. • Coordinated donation drives to benefit families displaced by Hurricane Katrina, and represented station at charity and PR events.