Big Picture Media Founder + CEO Dayna Ghiraldi-Travers launched the full-service entertainment Public Relations firm in 2007 in NYC. The boutique agency boasts an all-female staff of publicists that continue to be trailblazers in the PR industry. With over 20 years experience, Dayna’s career is a remarkable blend of creativity, strategic insight + an unparalleled dedication to her clients and team. Her journey began with a passion for music + storytelling + an innate talent for connecting with people, which she honed throughout her life and applied to her various roles in PR before founding her own agency over 17 years ago. Under her leadership, BPM has grown from a boutique firm into a powerhouse, consistently delivering exceptional results for a diverse roster of clients. Her award winning firm has represented hundreds of artists like The Offspring, 311, Papa Roach, Sum 41, American Authors, Emo Nite, Tony Kanal, Switchfoot, The Used, All Time Low, Kansas, Naughty by Nature, New Found Glory, The Eagles, Matisyahu, Peter Gabriel, Thrice, Neck Deep, The Story So Far, Sleeping with Sirens, Story of the Year, Yanni, Warped Tour and Sheppard. Additional household name clients have included film composers like John Williams and Hans Zimmer as well as companies like Hopeless Records, TWLOHA, City Parks Foundation SummerStage, Village Voice + more. Dayna’s core vision is the backbone of a company dedicated to the client in all capacities. What truly sets Dayna apart is her extraordinary hands-on approach and commitment to her staff and clients. She believes the key to success lies in fostering a supportive and inclusive environment, where every team member feels valued and empowered. Dayna goes above and beyond to ensure that her staff have the resources, support, and encouragement they need to excel, often working alongside them to tackle challenges and celebrate victories.Dayna has spoken on panels and participated in the mentorship program at SXSW, Sundance Film Festival + NY Independent Film Festival. She has held speaking engagements at NYU, Belmont, Waterbearer College of London, Long Island University, Drexel + more to inspire the next generation of industry professionals. Dayna has produced an award winning horror film, several music videos + is in development on an animated music/tv series with one of her clients. Recently Dayna joined the BOA for Immersia Labs venturing into the Cannabis space. Her energy is contagious, her ideas are boundless and she never stops pushing herself while supporting and encouraging all of those around her.