Dayna Hall Carter Email & Phone Number

New York, New York, United States

Trade School is an integrated content agency, built to create high-quality, strategically-crafted content at scale. Combining the strategic chops and creativity of an agency, with the agility and craft of a modern production studio my team helps brands modernize their approach to content creation.

Greater New York City Area

Vox Media is a digital media company with premium brands across news, sports, tech, and lifestyle. As Design Director my role was to use data-driven insights to shape the strategic creative and product vision for Concert, Vox Media’s publisher-led network. My team’s content reached 350 million users monthly, powered over 500 websites using proprietary technology, and contributed to $650 million in annual revenue.• Led a fully remote team of 9 content and product designers responsible for the ideation, execution, and development of approximately 900 multi-channel ads per month across all 18 Vox Media networks.• Leveraged Figma to prototype and design consumer-facing products spanning video, e-commerce, social, and podcast domains to create new revenue streams.• Sat on Design Leadership team—contributed to the strategic vision for the entire Design organization, ensuring alignment with Vox Media’s business objectives.• Collaborated cross-functionally with Project Management, Product, Engineering, and Account leads to reduce lead times by 33% and boost revenue growth by 25%.• Developed onboarding curriculum, defined workflow processes, and implemented scalable design systems and templated frameworks to boost productivity by 15%.• Scaled and navigated teams through New York Magazine merger, G9 acquisition, and several Product, Design, Technology, and Analytics organizational changes.

Greater New York City Area

Undertone is a digital advertising agency that specializes in crafting engaging and impactful advertising experiences. In my role as Creative Director, my team was responsible for developing innovative digital solutions that reached over 250 million users every month and achieved a 25% year-over-year growth in revenue.• Grew a singularly focused team of 3 designers into a global multi-disciplinary team of 10 across 3 offices, primarily focused on transforming traditional creative content into innovative digital solutions.Conceptualized, designed, and launched PIXL Studios, resulting in an increase in brand recognition and a 20% increase in brand loyalty.• Educated 75+ brands on creative best practices, resulting in a 90% lift in campaign performance, including a 25% increase in click-thru rates.• Managed brand team internal and external marketing initiatives spanning branding, print, social media, website, and experiential event activations.• Fostered cross-functional partnerships with Product, Insights, Marketing, and Revenue teams to ensure alignment with broader organizational goals.

Greater New York City Area / Boston, Ma

Hill Holliday is a full-service creative agency servicing accounts across finance, auto, media & entertainment, pharma, telecommunications, and CPG. • Served as Lead Interactive Art Director, responsible for directing integrated digital campaign work for iconic brands: SIRIUS XM, CVS, Rockport, and Liberty Mutual.• Worked with the product and engineering teams to develop a consumer-facing preset tool for SIRIUS XM, reaching over 6 million subscribers.• Designed and closely collaborated with Engineering Leads to develop 3 websites across the Novartis account—two DTC and one DTP site.• Contributed on the pitch team that secured the $1.6 billion Bank of America account.• Promoted from Junior Art Director to Art Director to Interactive Art Director to Lead Interactive Art Director.

Boulder, Colorado

Clients include: Virgin Airlines // Burger King // Haggar // Volkswagen

London, United Kingdom

Clients include: Olay // Tetley’s // Carlsberg // Domino’s //Toyota RAV4

Art Direction

Bachelor Of Arts - Ba, Fine/Studio Arts, General