Dayna Hepper Email & Phone Number

Pierre, South Dakota

My responsibilities include establishing and implementing strategy, messaging, and essential tools to drive brand development, revenue creation, and retention in the dental insurance industry.I oversee the project management program as well as ensure a positive customer experience while directing contact center operations.Some of my contributions within this role:• Exceeded all quality and productivity targets, while overseeing contact center improvement strategies.• Achieved 95% customer adoption and 75% clinician utilization within twelve months, while developing a market plan to effectively implement cutting-edge Health through Oral Wellness® program based on predictive analytics tool.• Formulated and directed retention strategy recognized with maintaining a world-class retention rate of 98.9% despite the impact of the global pandemic.• Enhanced employee satisfaction by 21% YoY and reduced employee attrition by executing corporate culture and personal development planning initiatives.

Pierre, South Dakota, United States

Unleashing the power of creative thinking for various clients including South Dakota State Treasurer, SD Department of Agriculture, and Previser. My duties include facilitating strategic planning for a range of businesses and developing structures to enhance their strategic planning function. Clients entrust me to evolve their approach to market by establishing brand pillars to guide the development of brand standards and communication assets.I also provide full-service marketing and communication activities, including television, social media, print, tradeshow, and direct marketing.Some of my accomplishments include:• Developed South Dakota State Treasurer's public presence with TV, print, social media, and tradeshow content.• Created PreViser's online support strategy, including the publication of a collection of how-to videos to guide dental clinicians through the risk assessment process.

Sydney, Nova Scotia

I was responsible for establishing and implementing market strategies to enable product export and steer sales within the worldwide gaming sectorI oversaw a marketing plan that included player research, branding, tradeshow events, media, and an online presence. As a senior leadership team member, I developed market strategies and led annual business planning and budgeting activities to help the company accomplish corporate objectives. In addition, I evaluated market opportunities to provide strategic direction and establish company presence throughout international jurisdictions. My duties also comprised leading the design team to upgrade classic video lottery game elements and sales support content. I oversaw the media relations effort, including public relations and corporate stakeholder communications.My accomplishments within this role included:• Redesigned corporate brand to represent core business values with modern appeal for international markets.• Developed and implemented a unique post-launch marketing program to meet sales goals for expanding territories.• Launched multiple products in international jurisdictions, created brand awareness and drove sales with international gaming operators.• Improved online presence through content-driven engagement and two-way conversation to cultivate connections and establish sales opportunities.

Halifax, Canada Area

Halifax, Canada Area

Master Of Science - Ms, Business Psychology

Bachelor Of Business Administration (B.B.A.), Marketing