Dayna Lauren Cabrera

Dayna Lauren Cabrera Email and Phone Number

Associate Director, Social Media and Content Strategy @ OLIVER Agency
California, United States
Dayna Lauren Cabrera's Location
San Francisco Bay Area, United States, United States
Dayna Lauren Cabrera's Contact Details

Dayna Lauren Cabrera work email

Dayna Lauren Cabrera personal email

n/a
About Dayna Lauren Cabrera

Beauty industry digital marketer. Results-driven and consumer-focused; dedicated to tracking and surpassing measurable outcomes, motivating teams, and bringing beauty back into the world.Core Competencies: Digital Strategy(organic) Social Media StrategySocial Media Marketing (Instagram, Pinterest, Youtube, Blogs, Streaming, Tiktok, Twitter, Web Design & Landing Page Creation etc.)Service Led Sales Methodology Service Led Team DevelopmentJavaScript & UI/UX/Front-End DevelopmentSay hello at any time!

Dayna Lauren Cabrera's Current Company Details
OLIVER Agency

Oliver Agency

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Associate Director, Social Media and Content Strategy
California, United States
Dayna Lauren Cabrera Work Experience Details
  • Oliver Agency
    Associate Director, Social Media And Content Strategy
    Oliver Agency
    California, United States
  • Oliver Agency
    Associate Director Social Content And Community - Unilever'S U-Studio
    Oliver Agency Oct 2022 - Present
    London, London, Gb
    Managing a portfolio of 20 Unilever brands across Beauty & Personal Care (Vaseline, Degree, Suave, TRESemme, Love Beauty and Planet, MELE Skincare, St. Ives, Nexxus, Schmidt's) and Food & Refreshment (Magnum Ice Cream, Breyers, Good Humor, Popsicle, Klondike, Pukka, Hellmann’s, Knorr, Sir Kensington, Maille).Leading the largest digital and social content and community department in the agency globally with 13 Social Media Managers.
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  • Oliver Agency
    Senior Social Media Content Manager - Beauty, Personal Care
    Oliver Agency Jul 2021 - Oct 2022
    London, London, Gb
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  • Mac Cosmetics
    Social Media Manager I Pro Makeup Artist
    Mac Cosmetics Nov 2014 - Jan 2021
    New York, Us
    Responsible for leading the daily functions of a $1M+ producing office (Palladio at Folsom, CA). Managed the day-to-day social media account and tone of the pro MAC Store San Francisco location. Successfully led in store’s product sell-thru turnaround— bottom ranking to #1 regionally, in numerous collection launches. Driving team sales, inventory focus, ensuring ‘best in class’ execution of brand training client acquisition strategy.Resolving client issues in a timely manner, while continuously seeking improvements to workflow processes.Surpasses service/sales objectives contributing to the success of the store and Estee Lauder company.Surpassed service/sales objectives—Top Producer in store’s Productivity YTD: Personal +3% vs. Store -19%.
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  • Mac Cosmetics
    Professional Makeup Artist
    Mac Cosmetics Nov 2014 - 2021
    New York, Us
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  • Mac Cosmetics
    Third Key Manager
    Mac Cosmetics May 2019 - Nov 2019
    New York, Us
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  • Mac Cosmetics
    Social Media Manager
    Mac Cosmetics Dec 2015 - Jan 2017
    New York, Us
    Increased clientele turnout for Industry events, gross $100k+ revenue by implementing new Instagram marketing strategy. Instagram experienced +58% in followers, and consistently maintained engagement rate >115% during tenure.Development of store content calendar, updating based on monthly focus, campaign needs, brand goals, and trends. Executed all social media strategy (user engagement, product teases) community management (messages, comments, tagged photos, mentions, etc.) Sole voice of pro MAC Store (San Francisco) location.Writing social copy and scripting for social assets (i.e. crafting Instagram Stories, short video assets, pulling GIFs, etc.)Monitoring and assessing social media dashboards and reports to identify and address points for improvement. Developing and creating organic content ideas to support partnership pitches.Qualitative and quantitative social performance analysis for weekly CM reports and campaign wrap reports with senior management.
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  • Dayna Lauren Digital Design Studio
    Digital Marketing Strategist
    Dayna Lauren Digital Design Studio 2020 - 2021
    Social Media Manager and Digital Projects Manager. Clients include: Kayla Chew Enterprise I Photography, Illustrations & Design Studio, MAC Cosmetics, and Benitos Taco's.Driving targeted Pinterest (360k + audience growth) and Instagram engagement + growth. Driving targeted on brand traffic to web pages plus increasing company/product revenue. Mastering overall brand voice, and the subtle differences in tone across all channels including Pinterest, Instagram and Facebook. Landing page development. Creating graphics and layouts that are visually appealing and on-brand.
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  • Hattori Hanzo Shears
    Full Stack (Ui/Ux) Web Developer
    Hattori Hanzo Shears Nov 2019 - Mar 2020
    El Dorado Hills, Ca, Us
    Developed a searchable front-end table in React.js that retrieved data from a database. Features include multiple search criteria, sorting by column, and exporting to a .csv. Re-designed, programmed, and presented a modern version of an internal software application for company sales representatives. Improved application to be 2x faster than previous version in ColdFusion language.Developing and replacing our internal client web application using React, CSS/SCSS, Node.js, Knex, and MSSQL.Developing a responsive web application for mobile and desktop view, by utilizing both Media Queries and Conditional Rendering.Collaborating with UI/UX designer and Internal users to develop an optimized web layout. Utilized my expertise and resourcefulness to determine the most efficient and accurate methods to accomplish client requests.
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  • Meta
    Social Media Content Analyst
    Meta Dec 2017 - Jul 2018
    Menlo Park, Ca, Us
    Gathered, analyzed and utilized relevant data to develop ways to improve the overall Facebook user experience on the site. Used market-specific knowledge, signals and insights to spot and scope scalable solutions to improve the support of our community of users.Identified trends and patterns, and escalated issues outside the company policy to the global team.Enforced Client’s Terms of Use by carefully monitoring reports of abuse on the site.Responded to user inquiries with high quality, speed, empathy and accuracy.Role elevated to focus on more complex account reviews. Met and exceeded all quotas throughout tenure; averaged more than 98% accuracy of performance and quality.Maintained in-depth knowledge on Facebook products, community standards, policies and terms of service and provided feedback regarding new processes.Contracted through BC Forward.
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  • Meta
    Social Media Content Analyst
    Meta Jul 2017 - Dec 2017
    Menlo Park, Ca, Us
    Assisting global (harm prevention specific) content teams within Euro and Asia Pacific markets on there ad hoc priority projects.
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  • Motif®
    Marketing Event Coordinator
    Motif® Jul 2012 - Apr 2013
    Beverly Hills, California, Us
    Marketing special events coordinator.
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  • San Jose State University
    Event Planner
    San Jose State University Aug 2008 - May 2012
    San Jose, Ca, Us
    Spartan Shops event planner and coordinator.
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Dayna Lauren Cabrera Skills

Social Media Customer Service Marketing Sales Event Planning Retail Public Relations Microsoft Word Public Speaking Communication Teamwork Leadership

Dayna Lauren Cabrera Education Details

  • San José State University
    San José State University
    Communication And Media Studies

Frequently Asked Questions about Dayna Lauren Cabrera

What company does Dayna Lauren Cabrera work for?

Dayna Lauren Cabrera works for Oliver Agency

What is Dayna Lauren Cabrera's role at the current company?

Dayna Lauren Cabrera's current role is Associate Director, Social Media and Content Strategy.

What is Dayna Lauren Cabrera's email address?

Dayna Lauren Cabrera's email address is da****@****nte.org

What schools did Dayna Lauren Cabrera attend?

Dayna Lauren Cabrera attended San José State University.

What skills is Dayna Lauren Cabrera known for?

Dayna Lauren Cabrera has skills like Social Media, Customer Service, Marketing, Sales, Event Planning, Retail, Public Relations, Microsoft Word, Public Speaking, Communication, Teamwork, Leadership.

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