Dayna Lauren Cabrera Email & Phone Number

California, United States

London, London, Gb

Managing a portfolio of 20 Unilever brands across Beauty & Personal Care (Vaseline, Degree, Suave, TRESemme, Love Beauty and Planet, MELE Skincare, St. Ives, Nexxus, Schmidt's) and Food & Refreshment (Magnum Ice Cream, Breyers, Good Humor, Popsicle, Klondike, Pukka, Hellmann’s, Knorr, Sir Kensington, Maille).Leading the largest digital and social content and community department in the agency globally with 13 Social Media Managers.

London, London, Gb

New York, Us

Responsible for leading the daily functions of a $1M+ producing office (Palladio at Folsom, CA). Managed the day-to-day social media account and tone of the pro MAC Store San Francisco location. Successfully led in store’s product sell-thru turnaround— bottom ranking to #1 regionally, in numerous collection launches. Driving team sales, inventory focus, ensuring ‘best in class’ execution of brand training client acquisition strategy.Resolving client issues in a timely manner, while continuously seeking improvements to workflow processes.Surpasses service/sales objectives contributing to the success of the store and Estee Lauder company.Surpassed service/sales objectives—Top Producer in store’s Productivity YTD: Personal +3% vs. Store -19%.

New York, Us

New York, Us

New York, Us

Increased clientele turnout for Industry events, gross $100k+ revenue by implementing new Instagram marketing strategy. Instagram experienced +58% in followers, and consistently maintained engagement rate >115% during tenure.Development of store content calendar, updating based on monthly focus, campaign needs, brand goals, and trends. Executed all social media strategy (user engagement, product teases) community management (messages, comments, tagged photos, mentions, etc.) Sole voice of pro MAC Store (San Francisco) location.Writing social copy and scripting for social assets (i.e. crafting Instagram Stories, short video assets, pulling GIFs, etc.)Monitoring and assessing social media dashboards and reports to identify and address points for improvement. Developing and creating organic content ideas to support partnership pitches.Qualitative and quantitative social performance analysis for weekly CM reports and campaign wrap reports with senior management.

Social Media Manager and Digital Projects Manager. Clients include: Kayla Chew Enterprise I Photography, Illustrations & Design Studio, MAC Cosmetics, and Benitos Taco's.Driving targeted Pinterest (360k + audience growth) and Instagram engagement + growth. Driving targeted on brand traffic to web pages plus increasing company/product revenue. Mastering overall brand voice, and the subtle differences in tone across all channels including Pinterest, Instagram and Facebook. Landing page development. Creating graphics and layouts that are visually appealing and on-brand.

El Dorado Hills, Ca, Us

Developed a searchable front-end table in React.js that retrieved data from a database. Features include multiple search criteria, sorting by column, and exporting to a .csv. Re-designed, programmed, and presented a modern version of an internal software application for company sales representatives. Improved application to be 2x faster than previous version in ColdFusion language.Developing and replacing our internal client web application using React, CSS/SCSS, Node.js, Knex, and MSSQL.Developing a responsive web application for mobile and desktop view, by utilizing both Media Queries and Conditional Rendering.Collaborating with UI/UX designer and Internal users to develop an optimized web layout. Utilized my expertise and resourcefulness to determine the most efficient and accurate methods to accomplish client requests.

Menlo Park, Ca, Us

Gathered, analyzed and utilized relevant data to develop ways to improve the overall Facebook user experience on the site. Used market-specific knowledge, signals and insights to spot and scope scalable solutions to improve the support of our community of users.Identified trends and patterns, and escalated issues outside the company policy to the global team.Enforced Client’s Terms of Use by carefully monitoring reports of abuse on the site.Responded to user inquiries with high quality, speed, empathy and accuracy.Role elevated to focus on more complex account reviews. Met and exceeded all quotas throughout tenure; averaged more than 98% accuracy of performance and quality.Maintained in-depth knowledge on Facebook products, community standards, policies and terms of service and provided feedback regarding new processes.Contracted through BC Forward.

Menlo Park, Ca, Us

Assisting global (harm prevention specific) content teams within Euro and Asia Pacific markets on there ad hoc priority projects.

Beverly Hills, California, Us

Marketing special events coordinator.

San Jose, Ca, Us

Spartan Shops event planner and coordinator.