Dayna Rowekamp Email & Phone Number

Winter Park, Florida, Us

Rockford, Mi, Us

• Manages P&L for Hush Puppies eCommerce business• Leads team and strategy for content, design, buying, planning, merchandising, digital marketing, email marketing, direct mail, and retention• Develops sales plans and forecasts, taking into account supporting marketing, budgets, product assortment, inventory levels, brand goals, and financial objectives• Drives merchandising assortment strategy in partnership with brand product development and eCommerce buying; identifies and evaluates white space opportunities and new growth initiatives• Leads consumer acquisition and retention strategies for Hush Puppies.com• Launches on-site surveys and leverages consumer insights to inform future product expansion, content development, marketing segmentation, and messaging• Reviews and evaluates Google Analytics and User-Experience reports to understand consumer behavior across digital channels and make informed decisions on changes or enhancements• Monitors Google Trends to identify consumer search behavior and make fact-based decisions on messaging and marketing tactics for key product stories• Manages strategic 52-week Go-To-Market calendar, including key product stories, marketing channels, promotional planning, and year-over-year comparisons• Provides daily and weekly analysis of business performance and strategic recommendations to Hush Puppies brand and eCommerce senior leadership

Rockford, Mi, Us

• Manage content strategy for Merrell U.S. e-commerce business, including website, digital marketing, and direct mail campaigns.• Leads all website, promotion, digital marketing, and email content execution for consistency across consumer interactions.• Work closely with brand marketing partners to align on key initiatives and product launches to tell captivating stories and ultimately drive traffic and conversion.• Develops variations in content for consumer segments and A/B testing to discover and implement best practices.• Reviews and evaluates analytics reports to understand website consumer behavior and make informed decisions and recommendations for website enhancements.• Supervise 1 direct report.

Rockford, Mi, Us

• Managed content strategy for Merrell.com.• Project Manager for website redesign to improve branding, including CSS updates and key page redesign.• Managed monthly website refreshes to tell consistent brand stories.

Rockford, Mi, Us

• Manage content strategy for eCommerce business, consisting of three websites (Wolverine, Bates, Harley-Davidson Footwear).• Launched Wolverine 1000 Mile custom shoe program.

Rockford, Mi, Us

Point person in managing Executive's calendars and working across the company for the efficient scheduling of meetings, off-sites, and retreatsEffectively organizes information, and helps maintain critical files and correspondenceConserves Executive's time by reading, researching, and routing correspondence; drafting letters, documents, presentations; collecting and analyzing information; initiating communications.Compiles, organizes, and distributes corporate reports to ExecutivePrepares presentations using PowerPoint, Word, and ExcelArranges travel schedule and reservations; completes expense reports and coordinates meetings Provides administrative support for the WWW Consumer Direct team as neededResponsible for incorporating video conference into meetings in order to bring multiple geographic regions togetherRecords minutes of key department and cross-functional meetingsProvides administrative support for key members of the Consumer Direct leadership teamCommunicates with high-level personnel within and outside the organization, both domestically and internationallyMaintains customer confidence and protects operations by keeping information confidentialPrepares reports by collecting and analyzing information

Austin, Tx, Us

Senior Producer of 2 hour daily live morning newscast for greater Grand Rapids areaProject manager responsible for facilitating internal communications plan, booking live interviews and crafting active, live storytelling opportunitiesMorning newsroom point person during breaking news situationsPrepares representatives from various organizations for media appearancesDirects and communicates program planning to all departmentsGenerates content for two and a half hours of live newscasts and leads the integration of new ideasManages communication with all press and media outlets, as well as local and state government agenciesResearches, writes and edits stories using interviews, AP wire information and press releases for daily broadcastsUtilizes social media to engage viewers with the WOOD TV 8 brand Directs reporting staff for planning engaging and brand worthy stories

Cadillac, Mi, Us

Produced four hours of live television daily for the most-watched morning newscast in the marketResponsible for branding affiliate content for both CBS and FOX standardsManaged team of associate producers – responsible for training and supervisionCoordinated live and taped interviews with high-profile guests through CNNAssessed long and short-term staffing needs - off-site recruitment and new employee screening

First line of contact for addressing and resolving issues related to guest satisfaction at Disney’s largest theme parkDelivered live presentations to guests as a representative of the Disney brand