Dayna Tamashiro Email & Phone Number

Honolulu, Hi, Us

Honolulu, Hawaii, United States

Anaheim, California, United States

CanPlan is a start-up company selling planners designed to assist cancer patients & caregivers with the daily battles of cancer.As their Marketing Coordinator, I develop and execute aspects of product planning, oversee marketing strategy, content creation, and communications initiatives. Work closely with the CEO and founder to achieve product and marketing goals.Key Contributions:• Create and implement digital marketing strategy including: budgeting, brainstorming ideas, drafting and implementing ways to host promotional contests and giveaways• Design graphics for social media platforms Instagram and Facebook using software programs Adobe Photoshop and Canva. Increased Instagram followers to 1K+• Monitor data and results of campaigns in order to identify best ways to promote products, enhance branding, and make needed adjustments to strategy• Produced a product preview and media kit on the online publishing platform Issuu totaling 231 reads and 900 impressions within three months.• Assist in Kickstarter campaign, raising $13,833 within 33 days, surpassing set fundraising goal of $12,000• Conduct market research to identify health commerce trends, market expansion opportunities, potential need for new products, and competitor performance• Write and test various press releases, prepare media kit for publishing on Issuu, and other promotional materials to increase• Establish and maintain effective partnerships with media representatives and social media influencers such as @Clisare (YouTube) and Alex Scandalios (founder of Winners Within Us™ magazine).

Redondo Beach, Ca

Strategize social media plan to utilize each platform to its fullest potentialStrategize and implement social media plans to utilize each platform to its fullest potential by testing various times, copyright, and images* Create banners in Photoshop and InDesign to be used on Instagram and Facebook* Photographed model for advertisement and use on social media* Storyboard 10-second video script to be filmed and edited on Final Cut Pro or iMovie* Monitor online presence, track results, adjust accordingly* Engage with customers, strengthening relationships, and address any concerns or issues* Develop personal brand hashtags * Marketing and promotional tactics via Instagram saw a 95% increase in performance rate compared to all prior posts

Los Alamitos, Ca

Develop and execute all aspects of marketing duties for a retail e-commerce site.▪︎ Creating and furthering all social media platforms and presence. Focused specifically on Instagram to tell a story; @AnnaKaciClothing took photos, styled, and brainstormed potential locations▪︎ Participated in buying trips, selecting upcoming styles, making 3/5 styles popular▪︎ Worked with the team to develop and produce new styles i.e. picking new colors, sizes, etc.▪︎ Performed useful email marketing campaigns to keep subscribers updated▪︎ Created marketing promotions to increase sales and traffic to a website▪︎ Built and created an e-commerce site via Shopify within 9 days▪︎ Contacted and maintained relationships with micro influencers to form partnerships

LaMuse is a local clothing store in Chinatown, Hawaii.In this mentorship, I managed all aspects of day-to-day retail operations and visual merchandising for local boutique. Played a key role in developing or implementing product-marketing strategies, including advertising campaigns or sales promotions.Key Contributions:• Designed and styled store-front window display by featuring boutique’s best-selling items and fashioned 8 store mannequins • Pitched marketing ideas to increase local foot traffic using social media including: 1) Yelp: offering 10% discount code for those who checked in and left a review, 2) Instagram: hosting giveaway contests, and 3) In-store events: featuring local designers• Advised on the re-launch of the e-commerce website to lessen inventory quantities• Wrote detailed 11 pg. report to provide recommendations and plan for updating ecommerce functions by composing a SWOT analysis matrix and explanation. • Monitored product movement and supply levels using Lightspeed POS, detecting problem areas to offer insight on better inventory management practices• Facilitated the launch of 4 brand new product lines by calculating retail markup price, cataloging each into the system with a product name, and writing product description

Club International is a lounge serving food and beverages (alcohol & non-alcoholic), offering both bar and booth seating areas, to watch live sports events and other TV shows. I handled all administrative needs for the company including: organizing cash/credit receipts, deposits, and invoices to prepare monthly Bank Reconciliation reports using Excel. Also, I analyzed monthly revenue patterns by comparing peak profit times with the low, to help management find ways to reduce expenses and improve everyday operations.