Senior Product Data Analyst
Current- Collaboratively develop machine learning models that provide data-driven insights to dealers.- Conduct exploratory data analysis to deliver key insights regarding the performance of display advertising products for dealerships and brand partners.- Supervise and analyze A/B tests and propose action plans to product managers based on data-driven insights.- Conduct ad-hoc sale-attribution analysis to determine the effect of various products on customer engagement and car sales.- Construct data visualization models and dashboards to enable business end users to perform ad hoc analysis and to report on day-to-day performance of our display advertising.- Collaborate with data engineering teams to establish changes to database infrastructure that allow us to track Instagram ad campaign performance apart from Facebook ad campaigns.- Create reports and provide analyses for the executive, ad operations, and go-to-market teams on the performance of our display advertising products.