Manager, Marketing
Lexington, Kentucky Area
Working closely within our small (5-7 person) marketing team, my area of responsibility covered Quest's JD Edwards and PeopleSoft news, content and conferences, in addition to community and membership communications, spread across our website, email communications and social channels. Serving as our internal Eloqua expert, I worked closely with other members of our team and our Eloqua consultants to create emails (and templates), segment our contact database, and plan/execute canvases and campaigns. Our email communications include one-off announcements, weekly newsletters, event campaigns for virtual/F2F conferences and more. Outside of our normal communications, I worked with our team's data analysts and marketing director to plan A/B tests to improve and refine existing processes. I also worked with our vendor team to create and fulfill new and existing sponsor opportunities.