Dayse Pessoa De Azevedo Email & Phone Number

State Of Paraná, Brazil

• Responsável por analisar todas as etapas do funil de conversão, do marketing até vendas, e identificar oportunidades de melhoria nas taxas de conversão, volume de leads, vendas e faturamento.• Responsável pelo tagueamento das métricas do site via ĢTM e acompanhamento e configuração das conversões no GA4.• Acompanhamento das atividades de mídia paga executados por uma consultoria parceira e participação estratégica no apontamento de resultados por campanha e oportunidades de otimização… Show more • Responsável por analisar todas as etapas do funil de conversão, do marketing até vendas, e identificar oportunidades de melhoria nas taxas de conversão, volume de leads, vendas e faturamento.• Responsável pelo tagueamento das métricas do site via ĢTM e acompanhamento e configuração das conversões no GA4.• Acompanhamento das atividades de mídia paga executados por uma consultoria parceira e participação estratégica no apontamento de resultados por campanha e oportunidades de otimização para um melhor alcance do volume de leads qualificados.• Análise e criação de relatórios gerenciais para acompanhamento de resultados diários e mensais.• Realização de estudos pontuais de ICP e análise de concorrência para investigação de oportunidades de melhoria no negócio como um todo.• Planejamento estratégico de metas por etapa do funil de conversão, de leads a vendas por tipo de plano.• Participação na integração dos dados entre RD Station e CRM interno. Show less

Belo Horizonte, Minas Gerais, Brazil

• Create and launch new paid media campaigns and/or channels as needed.• Monitor, optimize, and troubleshoot campaigns to performance goals.• Conduct analysis that results in actionable insights and data-driven recommendations.• Responsible for managing budgets across channels and campaigns and provide investment recommendations.• Report and present performance and recommendations to clients.• Collaborate across teams to to improve campaigns performance.

Curitiba, Brazil

• Responsible for BI contributions to insurance, education and Artificial Intelligence clients• Analysis and control of Conversion Funnels from the Investment step, through calls to action, conversions and sales to revenue results. This analysis helps to understand the factors at play in the delivery of results and any impact on goals• Responsible for monitoring the results and strategies of Paid media, through conversion funnel analysis• Responsible for conducting improvements and… Show more • Responsible for BI contributions to insurance, education and Artificial Intelligence clients• Analysis and control of Conversion Funnels from the Investment step, through calls to action, conversions and sales to revenue results. This analysis helps to understand the factors at play in the delivery of results and any impact on goals• Responsible for monitoring the results and strategies of Paid media, through conversion funnel analysis• Responsible for conducting improvements and creating dashboards, predictive analysis and performance reports• Monthly Leads Forecast construction with analysis of daily leads distribution and predictions of market impacts and CPL (Cost per Lead)• Analysis and Development of Weekly and Monthly Reports to show the results achieved during specific periods. Show less

Curitiba Area, Brazil

• Analysis and monitoring the Digital Paid media properties performance (GVT site, landing pages and E-Commerce) through Omniture (Adobe Marketing Cloud, Report & Analytics)• Analysis and Control of Conversion Funnels from the Investment step, until the call to actions conversions and sales and revenue results, to understand what are the offenders in the results delivery and the impacts on reaching goals• Responsible for monitoring the E-commerce performance and the results and… Show more • Analysis and monitoring the Digital Paid media properties performance (GVT site, landing pages and E-Commerce) through Omniture (Adobe Marketing Cloud, Report & Analytics)• Analysis and Control of Conversion Funnels from the Investment step, until the call to actions conversions and sales and revenue results, to understand what are the offenders in the results delivery and the impacts on reaching goals• Responsible for monitoring the E-commerce performance and the results and strategies of Paid media (Adobe Media Optimizer, Google Adwords, Newsletter and Facebook Ads) through conversion funnel analysis• Responsible for conducting improvements and creating dashboards, predictive analysis and performance reports.• Manage the publicity agency on monitoring the GVT brand on Social Networks, to get market insights, that may impact on the Company's results• Monthly Forecast construction with analysis of conversion rates of each call to action and predictions of market impacts and CPL (Cost per Lead)• Approval of Metrics Plans for tagging Improvements and New Pages online. Show less

Curitiba Area, Brazil

• Monitoring and analysis of online actions (Social Media, Google Adwords, hotsites Performance, E-Commerce Performance, ...) through Google Analytics• Measurement and Development of KPIs Dashboards and Reports Presentation of advertising campaigns results and Sales Performance in E-Commerce• Tracking codes creation to monitor Media Campaigns performance (Display, Facebook, Google Adwords, ...), through customized URLs• Approval of Metrics Maps and tagging documents.

Curitiba Area, Brazil

• Responsible for the organization of trade fairs in Brazil and Latin America;• Responsible for press releases (definition of subjects and magazines directed to the target audience of the company and approval of the texts with the agency );• Support the company's customer mapping for construction of the CRM.

Biberach, Germany

• Proofreading the Vollmer homepage (in Portuguese);• Producing statistics on visitors to the Vollmer homepage (in Portuguese);• Researched Social Media usage and strategy (in Brazil);• SEO-Optimization YouTube: Revision of title, description and keywords;• Uploaded dates and details for 2014 fairs in all 11 languages available on the Vollmer homepage;• All general tasks in the Marketing department;• Produced new structures for the storage of products brochures.

Pós-Graduação Lato Sensu - Especialização, Marketing

Bacharelado Em Administração, Business Administration, Management And Operations