Stacy Lytwyn Maxwell Email and Phone Number

Utilize strengths in communication to foster 25-year freelance career resulting in a diverse portfolio in competitive markets. • Galvanize marketing campaign initiatives for a diverse client base, accountable for creating brand copy and developing publicity campaigns. Drove communication strategy for numerous clients, included preferred hotels worldwide.• Developed complex branding initiatives for businesses to increase company visibility and reputation. Accountable for creating concept statements, advertising slogans, press releases, advertisements, and scripts for numerous high-profile clients. Coordinated a PBS documentary “Our Nation’s Health.” • Published as a feature writer in many publications, including Woman’s Day Special Interest Publications, Sesame Street Parents, Honeymoon Magazine, Best Weekends (Delta Express), Grit, American Life & Traditions, Boston Herald, Parents Plus Holiday Travel, Travel Holiday and Wings Magazine. Served as a regular contributor for Hersam-Acorn publications, with a circulation of over 50,000. Wrote newsletter Revista Vallarta for marketing villas. Photography appeared in New York Times.• Credited with exemplary interpersonal skills, known for ability to empathize with interview subjects and elicit substantive stories.• Recognized as a superlative editor and wordsmith offering astute, adroit and timely recommendations and exhaustive fact-checking and research. Previous clients include corporate and Longshore Golf, Inc., Westport, CT.

Selected as one of 33 biographers for this emerging company from a competitive pool of 600. • Recorded and documented telephone sessions of personal family stories to create virtual family scrapbooks, conducting numerous lengthy phone calls with participants aimed at eliciting important stories, family histories, and other personal memories.• Advanced branding and marketing/sales to raise visibility of company during critical startup operations.• Garnered reputation for dedication and attention to customer service and organizational and documentation requirements.

Branding specialist accountable for accuracy and excellence of all written materials. Utilized top-notch writing and editing skills to proofread materials against regulatory requirements and checklists and ensure consistency with corporate style guides. Maximized branding potential of all existing print and digital materials, and revised copy to optimize for clarity and readability as well as formatting.Branding specialties included business-to-business correspondence, including legal, healthcare and energy management. In addition, created and executed writer’s guidelines.

Served as a key specialist and strategist responsible for developing a pure brand strategy for a medical practice. • Created accessible marketing copy and collateral derived from complex medical jargon. • Spearheaded development of brand, mission, and vision of the practice while simultaneously managing administrative functions and sales.• Liaised with patients, employees, and medical, legal and business professionals, promoting cross-functional communication.

Handled display-advertising sales, public relations, editorial content and distribution for Wings Magazine based in New Canaan, Connecticut. The magazine served a niche market for women who were recovering from physical, spiritual, mental or emotional illnesses, diseases and traumas and for women who were in the process of redefining their lives.