Dayve Floc'H (Talbot) Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

In this role I consult some of the world's biggest companies in how to enhance decision-making through effective digital experimentation. As a certified Subject Matter Expert in digital experimentation I'm constantly workshopping solutions to help customers scale the impact and adoption of experimentation practices across product and marketing teams. Whether it's working with customers or external speaking engagements, you'll usually find me harping on about best practices to: Build data-driven performance cultures | Integrate experimentation within the Product Development Lifecycle | Drive Effective Ideation & Insight Practices | Build and Optimize Governance Structures | Map Comprehensive Goal TreesCustomers I work with include: Adyen, ASOS, AXA, EasyJet, Ericsson, Estee Lauder, HSBC, IKEA, Hurtigruten, Page Group, RNLI, Royal London, Sage Group, SKY.

London, England, United Kingdom

Responsible for the strategic direction, commercial outcomes and creative output of complex data-driven accounts including the IKEA UK Customer Engagement & Loyalty Programme and Great Ormond Street Hospital Fundraising. Line-managed team of five strategists to deliver ongoing and proactive insight-driven strategic recommendations, performance evaluation and impactful creative creative output across ecommerce & fundraising campaigns. Awarded: 1 Gold DMA (Data Storytelling) | 3 Silver DMAs | The Marketing Society award - Highly commended for effective use of insight and data

London, England Metropolitan Area

Pan-European remit within global Marketing & Communications team. Worked with Europe’s leading retailers and phone carriers to improve Apple digital brand experiences and optimise core e-commerce journeys. Defined and delivered processes to drive commercially impactful optimization programmes within partner digital channels.

London, United Kingdom

Led a specialist team, delivering data-driven, strategic optimisation plans to increase web performance in line with corporate KPIs across Jaguar and Land Rover UK websites.

London, United Kingdom

Lead strategist for the award-winning customer-experience agency within VCCP. Responsible for the strategic direction and development of key clients including Compare the Market, Saga, TfL, Chubb and More Than. Key achievements include: * End-to-end customer lifecycle strategy, continuously improving business performance* Monitoring, evaluating and optimising response against critical KPIs using analytics tools and working with data teams* Rigorous development and successful launches of key client loyalty programmes* Multichannel experience planning across websites, apps, digital, social, DM and OOH * Using primary and secondary research tools and commissioning bespoke research to better understand customers, applying insights to strategic development* Proactive development of internal training & ownership of new business content-development* Integrated campaign planning in collaboration with other agencies * Management and coaching of junior strategy team members

Amsterdam Area, Netherlands

Responsible for all aspects of marketing a key product in the company portfolio including: * Product positioning across full mix of channels and marketing materials* Understanding & defining key audiences through research* Creation of high-quality content across digital channels to support product positioning and feature roadmap* Setting (and achieving) ambitious targets for activity* Budget management * Collaboration with a small but global marketing team * Cross-departmental support e.g. sales enablement Played an active role in shaping and nurturing the marketing team. Raised the bar for marketing activity moving forward.

Lead planner with key clients - defining brand, content & integrated strategies based on comprehensive audience understanding across a range of businesses. * Used robust research to develop candidate personas that would help reach key business objectives, leading to the development of a global careers platform & content across the entire ecosystem. * Co-authored a three year, pan-European digital strategy spanning five core brands within one portfolio. * Managed junior team members. * Learned the value of voicing (and crafting) an opinion, even if it rocks the boat. Key clients: Ambrosia, BAT, Bayer UK, Canon, Debenhams, Hilti, Treasury Wine Estates.

Creative strategy development across a range of integrated clients. * Created a vision, manifesto and ran the creative brand development for the UK’s leading gay-rights charity. * Ran workshops with senior stakeholders across five business units and developed internal propositions to aid staff retention. * Challenged my analytical skills (and lost many a nights sleep) in building an accurate and hugely complex data funnel. Key clients: National Accident Helpline, Stonewall, Zurich Insurance.

London, United Kingdom

Honed the craft of strategy development – from authoring long term marketing plans, to defining content & channel plans. * Managed a newsroom that reached 16% of Twitter’s UK audience. * Staged an interactive digital experience in the UK’s busiest shopping centre. * Worked with a team of data specialists to reach every household in the UK more effectively and minimise business costs. * Organised the most successful team-night out in Prox history. Key clients: Kenco, Oxfam, Philladelphia, SSE, TV Licensing

Rose from Senior Account Executive to Account Manager in less than a year. * Pioneered digital storytelling in a record-breaking fund-raising campaign that doubled it’s £1.2M target. * Developed on/offline fundraising campaigns spanning acquisition, retention, campaigning, legacy and in-memorium for a variety of charity clients. * Championed the power of digital for fundraising, achieving sector-leading results. * Did a lot to help a lot of people. Key clients: WaterAid, Save the Children, Centrepoint, Compassion in World Farming, The Big Give.

Account Handling and Strategic Brand Development across a range of clients, including: Canon (B2B), Singapore Airlines, the Army and a category leading portfolio of UK tobacco brands.