Dazhou(Joe) Rong Email & Phone Number

665 3rd St #536, San Francisco, CA 94107

• Work as lead designer for Btrax responsive website redesign, help establish visual UI design and user experience for mobile, web and social platforms.- Increased 30% trac based on visual design improvement.
• Collaborate closely with project manager, UX designers and engineers to understand user needs, identify pain points and opportunities, and design meaningful user experiences, along with providing creative solutions..
• Lead website redesign projects, from early design exploration to implementation of high-fidelity mockups, prototypes, project launches, user testing and site maintenance.- Clients: WIL, Tabio, Bright Source, PCC, & more.
• Create motion graphics videos for various global clients, from initial project conception,brainstorming, style framing, storyboarding and video shooting to 2D animation.- Clients: TOTO, Butterfly Board, & more.
• Collaborated directly with other disciplines such as software/app development companies, video/photography production companies and model agencies.

San Francisco

• Designed an app for bikers to share their bike trip and experience.
• Market analytics (SWOT), created scenarios, storyboards and studied personas.
• Delivered information architecture, user workflows, wireframes and interface design.
• Developed hi-fidelity Prototyping(Bootstrap, Html5, CSS3, Java Scrip and PHP).

Palo Alto - Stanford University

• Branding design for WJPerry Project.
• Logo design, Banner design and social media content management.
• UX design for WJPerry Project Website. (sitemap, wireframes).

Palo Alto

• Improved UI/UX for vehicle App - AXON (interface, icon).
• Created concept video for AXON (filming, editing).
• Completed AXON prototype with motion graphics.

San Francisco

• Designed UI/UX for Clean Master mobile app.
• Designed, edited and polished UI components and created visual style guides for developers.
• Created motion graphics for Clean Master’s introduction pages. Contributed to Clean Master version 3.8.6.

Guangzhou, Guangdong, China

• Collaborated with clients, UX designers and developers to create multiple websites.
• Created and designed graphics, icons, visual comps, prototypes and stye guides for multiple websites.
• Iterated UX design by user testings (surveys, card sorting, a/b testing)

Master Of Fine Arts (M.F.A.), New Media & Web Design

Bachelor Of Fine Arts (B.F.A.), Art Education