Define and lead strategic initiatives that drive guest acquisition, revenue growth, stylist hiring, guest/associate engagement, and gain loyalty & retention. Develop and launch corporate identity and guest facing brands for salon chains and home hair care product lines. Lead brand, creative, public relations, project management, marketing, web/APP, CRM and analytics teams.

Led and defined integrated marketing strategies across channels and developed process, tools and global annual calendar of business priorities. Created and delivered corporate programs, tent pole events, cross-category assortment campaigns, customer development and lifecycle marketing. Drove key promotions including IPO launch, Holiday/Cyber events, and seasonal campaigns across all digital and offline channels (search, display, SEO, content, paid/organic social, email, OOH, TV, digital video and direct mail). Led team of cross-functional marketers and liaison to merchandising partners, channel leads, supply chain teams and customer service/operations.

Delivered marketing and technology solutions across web, mobile, SEO/SEM/PPC, email/ push/text, data source systems. Defined and presented business strategies to C-level executives & partners. Managed projects, software roll outs, and system integrations. Led digital, social and analytics teams. Negotiated & managed vendor partnerships. Generated and nurtured 100M+ digital leads and 5M+ email leads. Managed $10M+ budget. Maintained positive brand reputation and drove owner / guest engagement.

Defined strategy, presented to College Board members and executives. Managed marketing approach and led team of marketing representatives and call center agents. Created brand identity, online/offline collateral, company website and local presence through event based efforts and community centric partnerships. Facilitated CRM and web solutions for the business development team. Managed budget to support sales, marketing and training initiatives.

Created and implemented overall marketing strategies for Valencia Enterprises’ brands. Implemented and maintained marketing and public relations budget. Directed all promotional activities and worked closely with sales team to combine efforts in growing overall business. Managed marketing team, oversaw all promotional events, and collaborated with sales and implementation teams for all programs and services. Created and implemented overall marketing strategies for Valencia Enterprises’ brands. Implemented and maintained marketing and public relations budget. Managed marketing team, oversaw all promotional events, and collaborated with sales and implementation teams for all programs and services. Developed brand awareness and generated effective, timely promotions which have led to increased revenue of 45% (2005).

Developed and oversaw marketing strategies and plans for international markets. Managed $3.2-million budget, marketing/promotional team, inside sales team and internal creative/design team.

Promoted to supervise marketing/sales coordinators supporting widespread international markets. Maintained sales growth during extremely difficult time period for travel industry.