Dave Bowers Email & Phone Number

Accord, NY, US

Kingston, NY

Online sales and marketing for e-commerce start-up catering to craft spirit producers.

Kingston, NY

Global Sales Manager for the Food and Beverage, and Cannabis Markets.

Rhinebeck, NY

• Focused on developing viable marketing strategies and plans for non-profit organization.
• Responsible for developing, maintaining, and tracking annual marketing budget of $1.5 million, and successfully bringing it in under budget each year.
• Implemented the organization’s first corporate sponsorship program, integrating both in-kind and monetary donations generating long-term revenue and savings from corporate relationships. Generated more than $100,000.
• Managed all aspects of media purchasing and selling of advertising, increasing ad sales by 15%.
• Created and oversaw daily project management of multiple campaign production timelines.
• Produced more than 15 annual direct mail campaigns with more than 1.5 million pieces.

New York, NY

• Responsible for planning, coordinating and implementing marketing campaigns for all clients' products & services.
• Successfully prepared written and verbal presentation for client Request for Proposals.
• Managed the development of numerous HTML, Flash and e-commerce websites.
• Identified target markets, wrote and presented proposals and monitored marketing initiatives.
• Developed advertising strategies, including selecting media vehicles, determining timing and placement of materials and estimating costs.
• Ensured campaign strategies were on time and within budget and adjusted or redirected strategies as needed.

Greater New York City Area

• Duties included creating and overseeing implementation of a marketing plan designed to increase market share; compiling and analyzing market research; and working with creative and production teams to develop effective.
• Managed $750,000 marketing budget
• Found and organized outside companies to be strategic partners and advertisers.
• Developed advertising strategies, including selecting media vehicles, determining timing and placement of materials and estimating costs.
• Evaluated market reactions to advertising programs to ensure the timely adjustment of marketing strategy to meet changing market and competitive conditions.
• Aided in the station's development by deciding what bands were to be featured and what shows were to be produced.

• Responsible for managing client relationships through day-to-day contact, sales and customer service
• Discussed the products to be advertised and obtained relevant information from clients such as product and company details, budget and marketing goals and marketing research.
• Briefed other specialists in the agency, including creative team, media planners and researchers on client requirements in order to develop the details of a campaign.
• Presented draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiated and arranged for modifications, if required.
• Supervised and coordinated the work needed to meet deadlines and budget requirements.
• Maintained relationship with client throughout project.

Business Administration - Marketing

Business Administration - Marketing