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Award-winning executive with proven record of driving performance through data-driven strategy and tactics. Strong history of digital team building and leadership with proven success at every level. Highly adept at integrating digital and traditional marketing channels, technology, and brand in B2B and B2C environments. Known for growing and mentoring teams to achieve exceptional results by developing and employing strategies that leverage the unique talents of each team member toward common goals.Digital MarketingConversion OptimizationProduct PositioningeCommerceSales & MarketingLead GenerationMulti-Functional TeamsAnalyticsCustomer Profiling
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Head Of MarketingWorthy Financial, Inc.Atlanta, Ga, Us -
Director Of MarketingWorthy Financial, Inc. Jul 2023 - PresentBoca Raton, Fl, Us -
Senior Director, Digital Marketing And AnalyticsServicemaster May 2021 - Nov 2022Atlanta, Georgia, UsLed a team of 3 that were responsible for all digital marketing and channel operations for 5 national B2B and B2C brands, contributing to a record number of digital leads for those brands. • Leveraged capabilities search engine optimization (SEO), paid media marketing (search engine marketing and pay-per-click), social media (influencer marketing), connected TV, email, and mobile app integration.• Identified and developed strategies for unique customer journeys and drove strategy, technology, and funding requirements for enablement of ecommerce application.• Implemented marketing technology upgrades to benefit 4,500+ franchisees, closed reporting gaps, and optimized marketing spend.• Developed and implemented a digitized gift card program and added online delivery.• Position eliminated as part of a corporate restructure. -
Digital Sales Optimization Manager - Global BookingIntercontinental Hotels Group (Ihg®) Jan 2020 - May 2021Windsor, Berkshire, GbLed a team 3 that was responsible for optimizing the digital experiences for 17 hotel and resort brands to drive higher conversion rates and corresponding revenue growth. This included managing a $1M departmental budget.• Drove a $26M+ increase in incremental revenue from digital optimization campaigns and initiatives.• Introduced expanded use of AI, machine learning to drive personalized experiences.• COVID impact on hospitality industry drove career change. -
Group Vice-President, Consumer DigitalTruist 2015 - 2020Charlotte, North Carolina, UsBuilt team of 3 that were responsible for leading consumer digital sales optimization for super-regional bank (SunTrust) prior to being acquired by Truist. This included managing a $1M annual budget for the department.• Optimization campaigns drove 29% lift in consumer credit card product conversion, 11% lift in checking accounts conversion and 3% in savings account conversion.• Converted 100K new consumer accounts (250% of the goal) and $13M+ in incremental revenue.• Cultivated a best-in-class conversion rate optimization program that included A/B, multivariate testing, personalization, and rules-based experiences. -
Senior Digital Marketing Manager, Internet Sales & OperationsVerizon Wireless 2011 - 2015Basking Ridge, Nj, UsLed a team an award-winning team of 4 that drove a 30% YoY sales lift for prepaid devices, omnichannel, and affiliate channels (exceeding stretch goal by 7%). This included managing a $9M annual budget for the department.• Utilized AI to render personalized user experiences resulting in 30,000 incremental unit sales.• Slashed $2M per year in payable network fees while still exceeding company goals for new activations.• Leveraged surveys, identified digital customer personas, and uncovered profitable audiences to change approach for user experience to match the audiences. • Developed online-only devices and promotions and pioneered free shipping promotions for the company, which was later adopted across all products.
David Bacon Skills
David Bacon Education Details
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University Of Florida - Warrington College Of BusinessMarketing -
Cornell UniversityData Driven Marketing
Frequently Asked Questions about David Bacon
What company does David Bacon work for?
David Bacon works for Worthy Financial, Inc.
What is David Bacon's role at the current company?
David Bacon's current role is Head of Marketing.
What is David Bacon's email address?
David Bacon's email address is da****@****ust.com
What is David Bacon's direct phone number?
David Bacon's direct phone number is +177051*****
What schools did David Bacon attend?
David Bacon attended University Of Florida - Warrington College Of Business, Cornell University.
What skills is David Bacon known for?
David Bacon has skills like Leadership, Product Marketing, Direct Marketing, E Commerce, Social Media, Paid Media Advertising, Online Marketing, Digital Strategy, User Experience, Sales, Mobile Marketing, Data Analysis.
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