Diana Baez Email & Phone Number

Texas, United States

Southlake, Texas, Us

Southlake, Texas, Us

Dallas-Fort Worth, Texas, Us

Managed end-to-end marketing for the Global Sales Team. Oversaw strategy for communications, paid advertising, promotions and industry events. During my leadership, improved our ranking in the communications category YOY in the Business Travel News 2015 Annual Airline Survey. American ranked 2nd place for quality of communications out of four carriers.Developed marketing strategies focused on large corporate clients, travel agency partners and SMB. Guided projects from concept to implementation through client input, agreement on strategy, assignment of creative services, copywriting and production. Armed sales force with marketing assets to position American as the leader in corporate travel with supporting claims including: industry-leading account services, expanded depth and breadth of network and youngest fleet amongst legacy US carriers. Launched SMB promotion resulting in 17K registrations and high engagement with average time on site of 1:46 on desktop and 1:01 on mobile.

Dallas-Fort Worth, Texas, Us

Created digital and direct mail acquisition campaigns for the AAdvantage® loyalty program to convert high-value customers to American Airlines. Efforts resulted in 95K registrations and $31M in revenue. Rebranded AAdvantage® elite guides and managed print production of brochures and membership credentials.Also, rebranded marketing assets and managed email marketing for Admirals Club® airport lounge. Acquisition emails drove 8K new memberships and $917K in revenue.

Dallas-Fort Worth, Texas, Us

The integrated sales force proactively sells all AA media assets such as our inflight magazines, AA.com, Admirals Club and onboard channels. Lead a team of five sales reps to manage the sales pipeline, provide strategic input to account proposals to ensure we are meeting our marketers’ objectives to reach their target audience by leveraging AA’s affluent customers. Coach sales team to proactively prospect with compelling outbound calls and emails to secure face to face meetings in an effort to pitch our marketing programs to national advertisers. Worked with sales reps to secure the following new advertisers: Cisco, Service Source, VMWare, De Beers, Saks Fifth Avenue, Amazon, Diageo, Mexico Tourism Board, Marriott and Hilton. Liaise with strategy and ad ops team to ensure a good customer experience for our clients. Participate in budgeting, account allocation and target setting by providing insight on market demand and sales rep capacity.

Dallas-Fort Worth, Texas, Us

Account management of American Airlines top corporate clients with global travel responsibility. Responsible for direct sales strategy for multiple international points of sale. Establish a headquarter to headquarter relationship while coordinating sales efforts on local levels along with agencies of record and online booking tools. Extensive analysis of travel scope to maximize sales tools to grow market share which results in incremental revenue.

Dallas-Fort Worth, Texas, Us

Responsible for generating sales growth by implementing targeted promotions to the US Hispanic market focused on small to mid-size enterprises. Manage primary relationship with national Hispanic advocacy and professional organizations in the non-profit sector to increase brand presence. Key decision maker on sponsorship requests based on media value and opportunity for lead generation and measurable results.

Dallas-Fort Worth, Texas, Us

Managed the daily interaction for Fortune 500 accounts with international points-of-sale. Sales territory generated over $150M in revenue annually. Worked with the Global Account Managers on tactical plans to improve account performance and market share shift. Acted as a liaison with accounts’ distribution companies and internal departments to ensure seamless pricing and contract implementation.

Dallas, Texas, Us

Managed front office team to ensure high level of service for all guests and large groups.