Deborah Balzer Email & Phone Number

Rochester, Minnesota

• Use a data-driven approach along with collaboration with multiple teams to help develop and manage editorial calendars for consumer-focused content for Mayo Clinic News Network.• Coordinate, set up, assign team members to interview Mayo Clinic experts, create engaging consumer-friendly video stories for more than 900 media outlets and Mayo Clinic social media platforms.• Content creator - Interview, write and produce content for the Mayo Clinic News Network.

Greater Minneapolis-St. Paul Area

You have a story to tell and I'm ready to work with you to get your product, event, or organization the recognition you want and deserve. In the field, at the desk, on the road or in the trenches. at story telling, generating earned media, internal and external communications, and working in a team environment as well as lead. I'm ready to join your team or take on a project.Media pro specializing in projects, people, non-profits and businesses. Social media, content management, media… Show more You have a story to tell and I'm ready to work with you to get your product, event, or organization the recognition you want and deserve. In the field, at the desk, on the road or in the trenches. at story telling, generating earned media, internal and external communications, and working in a team environment as well as lead. I'm ready to join your team or take on a project.Media pro specializing in projects, people, non-profits and businesses. Social media, content management, media strategy, story pitching, media placement, news conferences, special events from conception to actualization. Multimedia producer for all platforms including broadcast and digital placement. Storyteller. Producer. Puzzle solver. Experience in all aspects of the communication puzzle; from editorial to technical, from newscasts to news releases, nonprofit to business launches. Advanced skills/experience skills in the field of communications, media relations, social media, digital, news and/or staff engagement communications activities. Superior project management skill, able to manage projects through the entire project life cycle. Possesses strong writing, editing, presentation, and interpersonal skills. Show less

St. Paul, Mn

Editorial oversight of research reports, daily articles, blog posts and video content that informed, framed and drove policy debate on issues that matter most to Minnesotans: economic development, education, health care and transportation. Worked diligently with Minnesota media outlets to share research with viewers. In a very short time, elevated profile of organization through media tours, interviews, and promoted researchers as leaders in their field.Education Media Tour: generated… Show more Editorial oversight of research reports, daily articles, blog posts and video content that informed, framed and drove policy debate on issues that matter most to Minnesotans: economic development, education, health care and transportation. Worked diligently with Minnesota media outlets to share research with viewers. In a very short time, elevated profile of organization through media tours, interviews, and promoted researchers as leaders in their field.Education Media Tour: generated print, radio and television coverage of research on "Valuing the Whole Child" across the state with news conferences in St. Paul, Rochester, Duluth, and Bemidji. Media included MPR and Minnesota News Network. Earned media includes interview on MPR which was picked up by NPR, Minnesota News Network, multiple TV stations statewide as well as major newspapers.Property Tax Media Tour: coordinated 21 original media interviews with news conferences at the State Capitol, Rochester, Duluth, Bemidji, Moorhead with stops in Fergus Falls and Alexandria. Media included Star Tribune, KSTP, MPR and Minnesota News Network.*organization ceased operations end of September. Show less

Greater Minneapolis-St. Paul Area

Secured partnerships for online media company resulting in direct increase in overall annual revenue. Event management, relationship building and sales manager. Continue as a consultant for organization.Sidewalk Dog, Inc. is a niche media brand that has become the go-to source for everything dog-related in the Twin Cities. We make it easier to live life with dogs, using a website, blog, newsletter, social media and events including our signature Sushi With Your Poochie. We are known… Show more Secured partnerships for online media company resulting in direct increase in overall annual revenue. Event management, relationship building and sales manager. Continue as a consultant for organization.Sidewalk Dog, Inc. is a niche media brand that has become the go-to source for everything dog-related in the Twin Cities. We make it easier to live life with dogs, using a website, blog, newsletter, social media and events including our signature Sushi With Your Poochie. We are known for delivering unique, useful, trustworthy, witty and local content.In addition to being a resource for dog owners, Sidewalk Dog is a powerful platform for businesses seeking to reach the coveted dog-owner demographic. Show less

Golden Valley, Mn

Media relations and marketing manager for Upper Midwest's largest animal welfare organization. Generated stories for media placement, developed and implemented marketing campaign, secured advertising, managed modest marketing budget, on-camera spokesperson, wrote and edited stories for web, sponsorship development, relationship building. Generated more than 1,000 media hits per year for Animal Humane Society and its multiple programs and services.

Freelance - directed crew for long-form shoots developed for national broadcast. Arranged and conducted interview. Projects included producing material for international Lumberjack series in Hayward, WI and National Special Olympics in Ames, Iowa.

St. Paul, Minnesota

Managing Editor, Franchise/Specialty Feeds 2000 – 2002 Oversaw all franchise material for CONUS Select Plus and All News Channel programming. Produced original medical reports for national news program, All News Channel & CONUS news service. Managed $700K department budget, staff of 7 Manager, 24-hour News Services & Planned Events 1997 - 2000Recognized need, developed business plan and created position to service unique challenges of cable news operators. Traveled nationwide… Show more Managing Editor, Franchise/Specialty Feeds 2000 – 2002 Oversaw all franchise material for CONUS Select Plus and All News Channel programming. Produced original medical reports for national news program, All News Channel & CONUS news service. Managed $700K department budget, staff of 7 Manager, 24-hour News Services & Planned Events 1997 - 2000Recognized need, developed business plan and created position to service unique challenges of cable news operators. Traveled nationwide strengthening client relations and branding CONUS as client-focused news provider. Managed live broadcast coverage for 24-hour news stations nationwide. Performed key role in securing $1 million client. Retained role as account manager, by client request, even after subsequent change in job duties. Regional Manager 1990 - 1997Launched regional system with news cooperative members in 5 states. Produced daily satellite newsfeed for more than 100 clients; Show less

Rochester, New York Area

Oversaw local television newsroom, worked closely with news director to ensure coverage of breaking, feature and in-depth news stories. Produced live newscasts, field produced, wrote television news scripts, managed staff of reporters, photographers and assistants.