Developed a content strategy, a content plan which included audience profiles, buyer personas, a content marketing SWOT analysis, branding story, processes and goals for each channel. Used content strategy to create a content plan which included a content marketing audit, budget allocation, design guidelines, platform specifics, distribution specifics, the content structure, the customer journey, customer engagement habits, customer pain points, KPI’s and other important metrics, goals, and objectives. A Facebook presence was established in July 2016 followed by the initial launch https:/www.radongonewi.com in September 2016. In February 2017, a much improved, redesigned website was launched. The new website is much better suited for mobile browsing, better optimized for search engines, and has much better brand consistency with a sleek, user-friendly design. Key metrics are closely monitored through Google Analytics. Integrated PPC campaigns through Google AdWords and Facebook Ads with great success.

Primarily in charge of lead generation, on boarding of all new business, social media marketing, and account management. Developed, implemented, and executed a sales plan and managed all phases of the sales cycle-from prospecting to closing the sale and providing follow-up support. Represented a full line of insurance and financial products, serving as a trusted adviser to businesses and individuals. Consistently met the sales goals, quotas, and call metrics that were assigned to me. Acted as a field underwriter and followed all regulatory laws that were appointed by the Wisconsin Office of the Commissioner of Insurance. Accrued over $80,000.00 in annual premiums since January 1st, 2016.

Responsible for coordinating all marketing efforts within the business while acting as the sales manager as well. Dramatic changes to the marketing philosophy, sales literature, the sales approach were made. Achieved a 75% increase in lead generation after choosing to allocate a large portion of the budget into digital marketing, something the business had very little prior experience in. Facilitated a peer-to-peer development program and created individual coaching plans to train the current sales associates how to successfully execute a new sales approach.Used LinkedIn as a social networking tool to set up meetings with local small and medium businesses which led to a 72% increase in B2B partnerships between Anytime Fitness and local small and medium businesses from October 2014 to September 2015. From January 15th, 2015 until October 4th, 2015, Facebook likes have grown from 240 to 856.From October 2014 until October 2015, the total sales spiked by 44% when comparing the prior twelve-month span from October 2013 until October 2014.From October 2013 until October 2014, 364 members were signed up, which equates to a combined customer lifetime value of$170,352. From October 2014 until October 2015, 524 members were signed up, which equates to a combined CLV of $245,306 ($74,954 higher combined CLV than the year before).

Partnered closely with small businesses to utilize wireless technology to streamline processes, improve efficiencies, reduce operational costs and increase revenue. Effectively satisfied retail customers while cross selling and upselling various products and services. Responsible for the overall client relationships and satisfaction through the entire sales process, support, and follow-up. Very thorough knowledge regarding the mobile telecommunications industry was gained.Achievements:♦Exceeded all three primary quotas in the months of March, May, June, July, August, and September by taking a client centric approach and nurturing every customer relationship.♦Exceeded connected device quota by 200%+ from February through September by cross-selling numerous devices at once and creating an opportunity in every interaction.♦Finished the month of August, 2014 exceeding 200% of all quotas.

Maximized sales by regularly connecting with well-established clients and building relationships with prospective customers while promoting new products and staying informed of sales events. Utilized a client-centric approach to assess client needs and demonstrated how the vehicle’s features, functions, and benefits to meet needs. Achievements:♦Achieved a closing ratio of 70% in December by developing sales strategies while setting challenging personal sales goals to ensure peak performance.♦Cultivated instant rapport, built, and managed key client relationships to successfully sell new and used vehicles and valued from $5K up to $100K.

Managed daily operations such as opening and closing, resolving customer account issues, and promptly answering all phone calls. In charge of the recruitment and retention of trainers as well as the cleaning staff. Capitalized on membership inquires by demonstrating the gym's features to potential new clients while following a 9 step sales process.Achievements:♦Developed and implemented numerous marketing campaigns.♦Managed a staff of four personal trainers.