Darcy Barry Email & Phone Number

Holmdel, New Jersey, Us

Bozeman, Mt, Us

• Manage the marketing department budget. Participate in creating and forecasting expense needs with the Marketing Director for annual budget approval. Review, approve, and process all marketing related expenses.• Identify opportunities for improving operational efficiencies that increase Marketing and Sales alignment.• Manage Pardot marketing automation programs. Own the lead lifecycle - measure, monitor, and optimize the revenue funnel from inquiry to MQL to closed won opportunity. Manage and maintain the connection between Salesforce.com and Pardot—ensuring high data quality, expedited lead flow, and campaign tracking. Build Salesforce.com dashboards for both marketing and sales. • Serve as Chair for the Zoot Grant Committee. Manage philanthropic efforts and granting process. Work with numerous community non-profit organizations and have built relationships through sponsorships and community events. • As Chair of the Zoot Committee of the Arts, oversee the selection of artists to exhibit in the Zoot Art Gallery. Schedule and prepare materials for each committee review. Handle all correspondence with all applicants.• As the Zoot Art Gallery Coordinator, guide the planning and logistics of each exhibit. Promote artist receptions in the corporate gallery through multiple channels (social, email, community magazines, online calendars, press releases, paid media). Have hosted and organized over 35 exhibits and worked with over 50 artists since 2007. • Coordinate Zoot’s exhibiting and participation at Industry trade shows with the goal of building brand awareness, networking, and identifying quality leads. Work with vendors and conference planners to handle all logistics of our participation— contracts, promotion and campaigns, booth logistics and staffing. • Provide general marketing operations support and project management.

Bozeman, Mt, Us

• Responsible for implementing and managing the strategic and technical aspects of demand generation, lead generation, scoring and nurturing, data quality and segmentation, and campaign management to drive client and prospect engagement to support sales revenue goals.• Coordinate and execute multiple direct marketing programs; website, email campaigns, video production, webinars, direct mail, event promotion, and holiday and gift programs.• Design and produce integrated, compelling print and electronic communications for Zoot’s key target market.• Create website design and structure for exceptional usability, search engine optimization (SEO), and appearance.

Bozeman, Mt, Us

• Created testing processes and test cases specific to the technical requirements of each project to ensure changes in conditions, operations and the environment would produce the correct results to the specifications of the client. • Employed a combination of analytical thinking and creative problem solving to develop and execute software test plans to identify software problems and their causes. • Identified and clearly documented any errors, discrepancies or inconsistencies found during the testing/auditing process.