NOLS Wilderness Medicine is the leader in wilderness medicine education. Our goal is to provide the highest quality education and information for the recognition, treatment, and prevention of wilderness emergencies.Our dynamic curriculum is accurate, practical and relevant. It’s supported by internationally recognized wilderness medicine protocols and implemented by a full-time Curriculum Director.NOLS offers a wide range of courses, tailored to meet the needs of all students, from novices to medical professionals.My responsibilities as an instructor:- Uphold high professional standard and values of an educational approach that prepares students with the judgment and skills to act with confidence and competence- Engage students with an evidence-informed wilderness medicine curriculum emphasizing skills and information that are practical, accurate and relevant - Utilize various pedagogy tactics through a balance of scenarios, skills practice and focused lectures to deliver the curriculum with passion and skill

Striving to best support my team in achieving individual, team, and agency goals. Some of the things I do to make this a reality:- Objectively assess internal operations and workflow to ensure my team and colleagues are set up for success- Aware of latest research and market trends that continue to shape our client strategy and bring new, exciting ideas to the table- Manage relationships with existing clients and foster new relationships with prospective clientele- Review marketing plans, pitches and proposals, as well as work agreements - Collaborate with appropriate team members on strategy and execution and evaluate KPIs of campaigns and projects- Oversee $6+ Million in sales- Revenue forecasts annually

The Low Down:Travel / Tourism:Instagram is a significant channel for the travel vertical in many ways. One creative way to elevate our client, Visit Adirondacks, while maintaining significant brand engagement is with our #ADK9s. This also helps drive curiosity back to the brand's profile (which tends to be neglected compared to looking at content in the regular feed). Check out the latest at https://www.instagram.com/visitadirondacks/Keeping goals for the client in mind, I have been building a community of brand loyalists to amplify the reach and power of the overall brand message to ultimately bring in more new prospective travelers to the region. Some stats to chew on ... - 400 (give or take) brand advocates- 230K+ likes and 4k+ comments on Instagram- dozens of stories contributed to VisitAdirondaks.com/Area-AdkUtilizing social media as the main vehicle to do so, we have seen a marked increase in engagement through innovative tactics that put the brand loyalist at the fore-front of the conversation, thus elevating the brand in a natural and captivating manner. http://instagram.com/visitadirondacksSkiing / Outdoor Excited to announce that Chugach Powder Guides website we designed won a Gold ADDY and has been entered into nationals. Not only will this website inspire you to take a heli ski trip of a life time, it will help you book your trip with ease. More about what I do here at Adworkshop...- Management and collaboration on integrated digital marketing services, such as website development, SEO, digital and traditional media, public relations, and social media that are goal oriented, utilizing best practices and accurate metrics for evaluation- Foster excellent rapport with clientele, including regular correspondence - Facilitate creative process for developing advertising campaign from conception to final reporting

Adjunct faculty teaching advertising and marketing. A great way to impart knowledge to the young men and women of Paul Smith's College.

Consult with small business owners regarding needs for marketing support, including website design and hosting, web SEO support, and print media design.Design necessary logos and graphics for print and web using Adobe Illustrator, Photoshop, and other applications.Provide custom photography of client products and services for use on web site.

Marketing Coordinator 8/08 – 9/10Facilitate several initiatives to retain current clientele and reach new prospective clientele, while establishing best practices for use of social media and other marketing tools. Develop and implement cross promotional initiative with an international non-profit company. Coordinated marketing via company web site, social network sites, and local print and radio media to support the effort.Write content for bi-monthly e-newsletter circulated to nearly 14,000 clients. The e-newsletter focuses on putting the client at the forefront with featured client interviews and strategic writing. Organize and manage a bi-monthly on-line photo contest for clientele including on-line voting for the grand prize winner for the year. Develop use of social media as a complimentary marketing and communication piece to existing marketing efforts.Produce, write, and edit pod-casts to further connect company to clientele. The three-part interview style pod cast concentrated on training, nutrition, and high altitude physiology to educate the climbing community. Senior Guide 5/04 – 9/09Guide clientele safely through treacherous mountain terrain on Mt. Rainier, Mt. McKinley, and international peaks including Mt. Kilimanjaro.Create and maintain a welcoming and nurturing environment for clients to have success and enjoy their experience.Retain a client following of whom participated in several international climbing programs providing repeat business for RMI Expeditions.