Specializing in using technology to connect music artists and sports figures directly to their fans. Building engines using many channels of communication to bring fans offers based on their preferences. The ability to treat the customer as a member of a fan club is the winner. Original founding partner in a firm that created, programmed, and installed hundreds of customized turnkey systems for the music industry. Copy written vertical market software packages where created for artists, managers, agents, promoters, and tours. Other packages include publishing, royalties, air play tracking, retail sales tracking, merchandising, and video production.

Co-Founder CFO/CTO*Wellness BackPack has revolutionized “on campus” communications with an innovative, “private 911” capability that is redefining student mental health and wellness support and high school safety – from “every day” first aider student assistance to “rapid response” campus crisis management.*We have protocols, apps, and software to interact, manage and report students calls for help and the responses.*Wellness BackPack provides a “real time” communications exchange that enables “early intervention” and “actionable intelligence” to safeguard students where and when they need it most.

Starting in late 2016 we embarked on a mission to create apps to keep kids safer in school. The app focus is on reporting of self check-in or tips about wellness incidents. The key is to open a channel of communication between students and school staff members directly.The program is called RESPONDER, it stated with Wellness BackPack a software company and our non-profit to give low income schools scholarships named Wellness Responder. In 2019 we stated the first of two year long in-school tests. To date we have solutions for:K-12 http://SCHOOLResponder.comColleges and Universities http://CAMPUSResponder.com Music/Sports Fans http://FestivalResponder.com Music/Sports entourages http://BackStageResponder.comIntentionally designed to be simple, as users are often in stress and need it to be simple and quick request for help. It’s one app fits all perspective works with any community who needs private and secure communications. Served by an AWS virtual server cluster, each and every school is completely standalone.Each community sets all the rules its members need. The core of the system is an Escalation Matrix (tm) which is a set of rules that define the response to each type of incident (anxiety, bullying or self harm). The resulting action based responses are school defined and include who is notified and when based in incident and priority. The escalation sends notifications to more and more responders until the incident is closed.I spent the first decades in music and sports to put smiles on faces.Now I spend all my time keeping many more from frowning or drowning.This is my mission.What this means to me: I am tired of people sitting around and talking, it’s time to stand up now and do something about it, take action to keep kids safer.

School Responder serves the K-12 school marketplace. We build apps for safety communication for In class, in the halls, and during activities. Who is listening when you child calls out for help? We connect students to school staff and, family, or friends assigned by the school for for each type of incident. This real time service is the fastest and best way to get qualified help. It’s a big jump from high school to learning away from home. Anxiety, bullying, depression, and social interactions are all incidents that affect the balance of learning and living we use for the rest of our lives. School Responder helps keep the balance by communications.

Campus Responder serves the college and university marketplace. We build apps for safety communication for In class, residence, and activities. Who is listening when you child calls out for help? We connect students to school staff and, family, or friends assigned by the school for for each type of incident. This real time service is the fastest and best way to get qualified help. It’s a big jump from high school to learning away from home. Anxiety, bullying, hazing, and dorm life are all incidents that affect the balance of learning and living we use for the rest of our lives. Campus Responder helps keep the balance by communications.

DIRECTtoFAN's mission as a company is to create a new revenue stream for Artists who have seen non-live performance revenues fall precipitously due to streaming media and free digital content. Our platform creates robust data streams that enable Artists to have a deeper connection with their fans. We have found a way to monetize a new interaction between artists, VALIDATED fans and ”retail venues." DIRECTtoFAN is the Pokemon Go! for Music Fans. Our proximity media platform delivers a digital prize of exclusive media and/or concert ticket access - free to fans at Artist-approved sponsoring retailer locations. We solve key problems for each of the three stakeholders in the Music Value Chain by creating a new “Venue” through which a new transaction is enabled between Artists and Fans. FOR ARTISTS: Artists can monetize fan engagement by driving foot traffic to retailers through exclusive digital products, distributed only when fans have entered participating sponsor locations. FOR RETAILERS: We’ve created a new ROI based metric (Verified Foot Traffic) that truly counts customer who engaged with your advertising all the way to walking into your stores…even up to the checkout counter. Retailers pay only for success…..customers inside your stores…and get the data that comes with that engagement. FOR FANS: We deliver free media and fair access to tickets based on your desired level of engagement with your favorite Artists.

This book is an introduction to the players in the music industry. It is a blue print for becoming successful in the changing music (video, or movie) business. During these times of drastic change facing the music industry, this DIY book helps artists and industry players make "cents" of it all. The focus is on the 5 unchanging revenue streams and how an artist can own them: 1. Ticketing and touring 2. Royalties from selling music 3. Publishing from selling songs 4. Merchandising 5. Direct to Fan – fan clubs. Music is a BUSINESS. It is not easy, and it takes more work than most any other type of job I know of. This is a "how-to book" of what techniques an individual artist or band can use to make it in today's Internet-driven marketplace. "Making it" defines success as profitability.

Ticketing industry architect, process management, establishing industry standards for inventory acquisition and ticket sales. From inception to launch, facilitated Redbox's pilot entry into the ticketing business, proving that automated point-of-sale is still a viable awareness and sales channel. * Unprecedented new data acquisition and analysis of who is renting what type of entertainment and where. * Revolutionary business model promoting cooperation with other ticketing companies, allowing a freer flow of tickets to a wider reach of fans through many touch points. * Successful launch in Philadelphia, PA in the last quarter of 2012, and Los Angeles, CA in the first quarter of 2013.

SiloBuster is a generic platform which allows rapid customization and includes managing multiple web site entry portals to quickly get on the Internet, build a presence, collect information and conduct commerce transactions based on a specific set of business rules. It also handles targeted offer outreach campaigns which can be returned as orders, ready for processing. At the core are five integrated functions: 1. Content Management for web publishing (general public and member, in multiple languages) 2. Customer Profiles with filtered reporting 3. Channels of Public Facing Communication (email, direct mail, fax, cell phone, interactive Voice Response, mobile/pad, Direct-To-Desktop) 4. Commerce Transactions5. Interactive Communications

USA Energy Market Place is a web-based meeting place dedicated to saving money on electricity. Driven by government deregulation and incentives, the first standard, profile-driven methodology has been created, matching customers to the nearest and most experienced vendors to help lower rates and reduce energy use. The focus is on developing long-term relationships through ongoing awareness, education and efficient transactions. One-stop shopping offers price comparison and the ability to find the best solution, from the best vendor, at the best price. www.USAenergyMarketPlace.comDeveloped and built the virtual energy marketplace. The site is searchable and allows for detailed information to be exchanged. For the sellers of products and services, the focus is on training, certification, authorization and reporting. For the buyers, it is on education and finding the best solutions at the best prices. Think Google for energy, with a combination of the best parts of ServicePro for user reviews of local service, Amazon for price comparison and LendingTree for choosing among the best financial terms.The sites has multiple views:1) A supply chain searchable Yellow Pages directory-style list of products and services available in the electric energy marketplace. It is broken into categories for: product manufacturers, installers, professional services (such as engineers, architects, and inspectors), financial services (such as banks and tax accounting specialists) utilities (the poles and wires which create the grid) and energy suppliers (sellers per kilo watt hour). USAenergyManagement.com2) A consumer facing view which simplifies the connection of qualified buyers to authorized sellers of products and services in the energy marketplace. Buyers are guided through the process beginning as interested shoppers, then through finding information and guided to a successful transaction for all the integrated products and services for energy efficiency.USAgreenENERGYmall

Created a group of websites for sports, music and celebrity video-based home shopping through multiple sales channels including TV, web and mobile. Sold licensed and unlicensed products and services, as well as promoting events and appearances.

Built a system for backstage and infield security using Radio Frequency ID (RFID) tag validation. Issued profile-specific tags for tracking the entry of every person into and out of all areas inside the event zone. Supported on the Sprint network allowing complete portability through Blackberry’s Bluetooth RFID readers.In addition to the basic access control solution, MAC technology provides event organizers with computerized records of attendance, monitoring of personnel (both attendees and workers), and more efficient service to attendees, and marketing opportunities for sponsors. The fully mobile MAC Solution will become the industry standard for accountability and auditability of an integrated wireless access control network.

Partnering with Sprint/Nextel for NASCAR events, issued profile-specific, Print-At-Home bar coded tickets to fans for one entry into an event. Support from the Sprint network allowed complete portability using Blackberry’s Bluetooth bar code readers to validate. Follow-Me-Home creates a continuing marketing effort for cross sales, upsells, or renewals. This is the Holy Grail for event planners providing a list of everyone who attended and what their preferences are.

Built commerce, content, and customer profiles through applications such as FanTracker, Visitor Tracker, and Vertical Tracker for ticket sales and inventory management. All systems were built from scratch. Vertical Tracker is an integrated enterprise web tool box which includes Customer Relationship Management (CRM). Worked on 2 national systems for SFX Entertainment: One for the venues and promoters, the other for agents. Also the enterprise-wide design for a private network for all its working subsidiaries. * Designed MusicVideoCard - a project for Etrade for the Superbowl in 1999 with Tina Turner. * ISC Motorsports (NASCAR) and NBA teams were the biggest clients.* Established a dealer network of 29 major league IT/web shops including RazorFish, US Interactive, and VerticalNet.* Installed FanTracker in 13 NASCAR racetracks owned by ISC Motorsports. * Company was sold to a private investor in late 2003.* Tech and accountant “due diligence” specialist for ideaLAB.

This company was founded to sell tickets for two Pearl Jam tours. An outlet and telephone center inventory control system was designed with customer service/accounting interfaces. Built in 1985 and revised in 1994 it included an IVR (interactive voice response) touch tone telephone user front end and a bar code admittance system to prevent counterfeiting and scalping. * System handled all the sellouts and over a quarter million tickets.* Set a world record for fastest sellout for the San Francisco Golden Gate Bridge show: 48,000 tickets in 21 minutes, with a 2 ticket maximum per call. * First company to put the ticket holder’s name on the ticket. * First to have bar codes on tickets and mobile scanning to validate entry. * The Justice Department called on us as industry experts during the suit between Pearl Jam and Ticketmaster.

A subsidiary of Fox Pro (see below), this company was created specifically for ticketing solutions. The first of 5 inventory customer account driven ticketing system created from the ground up. The systems included full compatibility with Fox Systems accounting. A venue management system was also created to work together with box office ticketing systems. This company was sold to a private bank in 1995.* The world’s first ticketing solution that was based on customer profiles * Offered known fans the first opportunity to purchase tickets * First to accept credit card transactions at outlet locations

Created while still in college (named after my wife who is quite a "Fox"). Built multi-user, Unix-based applications for box office settlements and cash reporting before personal computers existed. Starting with venues, then onto promoters, artists, agents, record companies, and publishers, built applications for all of them. The company was sold to a private bank in 1995.