Debbie Crawford Email & Phone Number

Lancaster, Pennsylvania

Lancaster, Pennsylvania

Elizabethtown, Pa

Elizabethtown, Pennsylvania

Created insight-driven audience segments, and marketing communication strategies. Developed plans to improve resources including website and print collateral. Cultivated donors and led volunteer committees.

Lancaster, Pennsylvania Area

• The key day-to-day interface between the agency and several client contacts• Organized task-specific management of others for the overall success of projects and programs• Managed approximately $1M of annual revenue through highly developed communication, presentation, project and program management skills• Developed several company rebrand campaigns through coordination of insight, strategy, concept, plan and optimization methodology• Passionate about marketing automation, social media, Account Based Marketing tactics

Beginning with HR Performance Sites' market value, I was an instrumental partner in growing our business to develop ConnectYOU Publishing. Leveraging email and social media marketing, the company creates and delivers valuable content to both B2B and B2C clients' target audience.As Marketing Programs Manager, I found, filtered and distributed articles to each client's email and social media databases. I constantly established new and creative solutions to build and sustain their brand identity.

• Organized Client/Agency financial and creative interaction• Created weekly status reports and monthly financial reports for each existing project/Client• Handled new business estimates, proposals, timelines and brainstorming sessions• Managed various collateral pieces, videos, photo shoots, e‐mail campaigns, Web sites, surveys and questionnaires

• Assisted in team building, time management, communication and organization• Managed a nine‐person team in an array of duties• Performed proofreading, data entry, changes to HTML e‐mails and distribution of e‐mails to client databases• Created brochures, one‐page ads and marketing e‐mails to market

• Managed the Dean of Communication’s schedule and trafficked professor/student office hours• Kept financial records for all college clubs• Managed three work‐study students per semester and tended to prospective student inquiries• Coordinated Communication Career Day where nine professionals held workshops for a group of 50+ students

• Administered focus groups• Assisted account executives and billing staff• Handled all front desk duties