** Currently on a full-time assignment with Club Champion (Golf club fitting company in Willowbrook, IL) **I enhance your full journey of consumer marketing for brands, products, and services of all sizes and stages. What sets me apart is my hands-on approach – I’ll dive in with respectful curiosity at every level, from planning to tactical execution and thoughtful analysis. Whether you’re a large corporation, a non-profit, an academic institution, or in early/startup mode, I’m available to collaborate with you, your team, and your partners to drive measurable growth. Not afraid to admit that I'm somewhat of a generalist too.Let’s figure out the right mix and approach for your owned/CRM, social, earned, and paid media.Consulting. Contract. Part-time. Freelance. Interim. Project-based.

🏥 Transforming Patient Care with Innovative Healthcare Marketing LeadershipWith over 65MM Americans affected by painful bunions (hallux valgus), addressing this pervasive issue demanded a groundbreaking solution. At Treace Medical (TMCI), I was asked to build a best-in-class Direct-to-Consumer program and organization, driving increased adoption of Lapiplasty surgery. 💡 Innovative Surgical Correction: Lapiplasty procedure represents a paradigm shift in bunion treatment, providing clinically demonstrated surgical correction for over 100,000 individuals. Our commitment to building a growing DTC program propelled us to capture a remarkable 15%+ and growing market share.🚀 Driving Unprecedented Growth: Under my leadership, our team achieved remarkable milestones, including tripling 'Find-a-Doctor' searches to 1.2 million+, connecting 2,500 foot and ankle HCPs and surgeons with qualified bunion surgery candidates. Additionally, we increased patient leads by 10X, generating over 12,000 inquiries per month while optimizing cost efficiencies, reducing the cost per lead to less than $75.☎️ Establishing a High-Performing Contact / Call Center: To support the influx of patient inquiries, we launched an inbound/outbound call center. By the end of the first year, we achieved an impressive conversion rate of over 35%, scheduling confirmed appointments and delivering exceptional patient experiences.🤝 Collaborative Success: Guided by a cohesive team and dedicated agency partners, we transformed into a dynamic digital funnel. Through prioritized optimization and execution, we've significantly improved all KPIs while connecting countless patients with skilled surgeons.🔗 Learn More: Explore how our innovative approach is reshaping the landscape of bunion treatment at Lapiplasty.com.Let's connect to discuss how my proven track record of driving digital marketing success in the medical technology sector can elevate your organization's growth and impact.

Led a talented team that reinvented roadside assistance marketing. Today, Allstate Roadside is delivered via an intuitive digital interface that yields quick rescues and high customer satisfaction scores. Roadside is sold online at high volume and low cost while aligning with Allstate's marketing strategy. This growing roadside presence has become an enviable differentiation for Allstate as well as a profitable business unit.Launched On-Demand Pay Per Use product, Good Hands Rescue:✔Digital product (app & web) launched nationwide in 2015 and received the 2016 CIO 100 Business Innovation award in the customer experience category. ✔This technology became foundational for all digital rescues within Allstate and partnerships, driving NPS scores 60+. Today, Allstate Roadside rescues a customer every 8 seconds.Migrated membership from faltering off-line approach to on-line strategy, driving material increases in output and productivity:✔By Q3 ’19, 85% of new sales came via new channels that launched since 2018. We’ve reconfigured the full digital acquisition funnel, witnessing cost per sale plummeting -50%. 68% of sales now come via Allstate-owned media assets and channels.Successfully integrated Roadside within Allstate Brand and consumer marketing strategy:✔Product naming away from outdated “Allstate Motor Club” to ubiquitous “Allstate Roadside”. ✔Merged Roadside engagement and ‘touch’ strategy within broader Allstate contact strategy, simplifying message while aligning with agent preferences. Driving partnership growth strategy, especially via emerging 3rd party B2B2C partnerships:✔Re-energized existing partnerships (AARP, Square Trade) and introduced relevant new partnerships ( Pep Boys) as a new growth lever. Utilize best practice partner marketing strategies and tactics.✔Have better aligned Allstate Roadside across Allstate, improving product interaction with emerging products such as Square Trade and Allstate Identify Protection.

Managed a diverse and talented team that used online and offline channels to drive 40% of new ADT subscriptions. ADT is an iconic brand that provides residential and commercial security to more than 6MM customers.Our marketing effort produced 250,000 qualified and profitable leads each year while utilizing integrated marketing campaigns across traditional media (print, radio), direct response, shared mail and digital marketing channels (SEO, content, social, pay per click, email). We quickly established a sustained lead generation sales funnel that delivered company records in conversion and total installations . Record-setting profits were realized during my first year.

CMA Communications was an independent, privately-owned, stable, and innovative $50MM telecom and broadband provider that delivered an enviable product portfolio to mostly rural B2C and B2B marketsIn addition to developing and driving company strategy, my team owned all aspects of the marketing, content negotiation, customer service and sales mix to deliver improving revenue and operating income. In 2012, 48% of our Gross Margin was derived from products that we launched during my tenure.I embraced the challenge of being part of a small business team, especially the opportunity to contribute in all functional areas—marketing, programming, sales, customer service, billing, accounting, finance, legal, public affairs and technical operations. We had a unique culture.CMA was sold to NewWave Communications in May, 2013.