David Bernard-Bret Email and Phone Number

Manages a central marketing team of sixty talented individuals across campaigns, brand, events, and creative, in charge of Max Sports, Eurosport, TNT Sports, discovery+ and our events brands. A member of the Regional Senior Leadership Team. Working closely with C-level, Product and Sales.• Planned and launched GTMs for our streaming products including Paris 2024 Olympics campaign, achieving both acquisition and retention targets against a backdrop of reduced advertising investment.• Successfully spearheaded brand portfolio restructuring and major rebrand of a 10-year-old UK broadcaster (BT Sport to TNT Sports in July 2023): From brand strategy to stakeholder alignment, and a complete redo of identity (on air presentation, web, product, content, PR, and more). • Optimised cross-promotion across SVOD, AVOD, affiliates marketing, linear, maximising the value of our IP throughout the WBD “Owned & Operated” product ecosystem.

Oversees a campaign management team of twenty-two people, in charge of digital and linear services. • Designs and manages 360 marketing campaigns and related projects from inception to completion for Discovery Sport OTT direct-to-consumer products (Eurosport App, Eurosport Player, discovery+) – including linear trailers and related AV assets, above-the-line digital media buys, social content, out of home print, news.• Primary focus on streamlining workflow & prioritization, gaining alignment across key stakeholders, business functions & global partners (growth hacking, finance, rights, customer lifecycle management, content, product), ensuring company goals are being met on-time and on budget in the most effective and efficient manner possible.• Beyond campaign management, attention is also placed on refining departmental processes in an effort to achieve efficiencies and the ability to scale.

Evolved and optimized the communications and marketing infrastructure, to create high-impact, integrated campaigns. Coordinated rebrand strategy and positioning. • Worked with key leaders to update strategic plan, using Eurosport's new vision, mission and value statements to raise the profile of the brand.• Refreshed Eurosport brand (positioning and identity), aligning entire company and integrating online and offline channels to position company for competitive advantage.• Created a new marketing culture, based on a more fan-centric approach to attract, retain, and engage consumers, and developed innovative co-marketing operations with top tier strategic partners.• Oversaw global marketing campaigns, press outreach, brand activations, and all written and multimedia communication pieces.• Reviewed operating practices and procedures to determine where improvements could be made in areas such as work flow, reporting procedures or expenditures.• Viewed as a "go-to person" who is well-versed in all aspects of the business.

Broadened corporate advertiser base through creative advertorial supplements designed to enhance advertisers marketing and communications initiatives.• Developed and managed media offers (special advertising, brand content, short programs) based on internal strategy principles and worked closely with cross-functional counterparts in company's “Content and Production” Department.• Created and implemented pricing policies and procedures that ensure achievement of objectives• Maximized product availability through portfolio segmentation and yield management (local / pan-regional) initiatives to optimize price and profitability.• Developed learning tools, standard operating procedures, and improved pipeline software.• Managed trade show, networking association, and business expo participation to promote brand awareness. • Successfully managed cross-functional team of 12 people through several reorganizations and increased workload without additional staff by continuously re-evaluating processes while keeping the spirit alive and the staff smiling.

Lead role in development of new local and on site advertising solutions requiring coordination with external sales houses, presentation, and sales training.• Conceptualized, developed and designed training materials, sales collateral and presentations for FIA WTCC and local adsales.• Assisted Sales team with development of complex RFP responses, including technical writing• Revitalized marketing efforts, including complete revision of intranet website, creation of new decks, and improved presence at B2B events, resulting in an increase in inquiries from prospective clients

Oversaw adherence to media buys, specifically responsible for the proper delivery & placement of ads.• Coordinated various marketing/media initiatives.• Assisted in additional lines of business including media offers & project management.• Developed traffic management guidelines documentation and wrote functional requirements for new booking software. • Prepared detailed advertiser reports & comprehensive analyses outlining media flight performance.• Built strong interpersonal skills with sales teams, coworkers, and other departments in order to assure all operations run smoothly.

Coordinated strategies for all changes to traffic instructions with various agencies, brand teams, media buyers, and spot distribution facilities.• Advised account managers regarding all inventory issues, late or missing copy.• Collaborated with advertiser separation of log ensuring that commercials were scheduled to achieve competitive separation on product and advertiser level, receive equal rotation, and deliver as expected by advertiser.• Provided verification reports when necessary.