A strategic and creative marketing executive with a proven track record of developing marketing programs, big ideas and products to drive sales and strengthen brands. An integral leader focused on translating consumer insights into strategic marketing plans and winning campaigns. Engaged cross-functionally to gain buy-in and alignment on business ideas and execution. Skilled in managing, motivating and mentoring team members while fostering a culture that embraces new ideas, innovation, teamwork and creativity. Extensive executive experience in:• Marketing Marketing Campaigns• Brand Development and Positioning• Strategic Planning• Market Research• New Product Launches• Advertising (Traditional and Online)• Public Relations and Events• Digital Media and Social Media• Packaging• Brand Licensing• Budget Management Content Development.Category experience includes:• Consumer Durables – Juvenile/Baby• Textiles – Home and Fashion• Consumer Goods – Coffee Brand experience includes:• Iconic brands such as such as Britax, Wamsutta, Springmaid, Hanes & Community Coffee• Development of strategic brand alliances with Disney Resorts, Disney Consumer Products, Susan G Komen, Cindy Crawford, Court of Versailles, Genevieve Gorder, Kate Spade, The National Sleep Foundation and others• Creation of new innovative brands such as Pure Brazil Cotton• Private label branding support for retail customers including positioning, packaging, research, merchandising and display, in mass to department store channels.