David Bertola Email & Phone Number

Buffalo/Niagara, New York Area

In the corporate affairs department at National Grid, an electricity and natural gas delivery utility in the northeast, I handle strategic communications for the New York business.

Selected as a staff journalist/reporter for weekly business journal. Write articles on various beats with specialties in small business, energy, technology, education and white-collar crime. Volunteered to work as interim research director while the position was vacant.

Buffalo/Niagara, New York Area

Chosen to spearhead communications project-work for this Buffalo-based healthcare company with nearly 400,000 customers. Developed internal communication strategy; managed design process, served as lead writer and editor of corporate employee magazine. On behalf of corporate executives, wrote feature articles for external publication, speeches and letters. Managed physician communication initiative; served as lead writer and editor of Scope, a monthly publication distributed to 5,000 area physicians and providers, and Script, a quarterly publication distributed to 500 area pharmacists. Developed public relations strategies for Independent Health and the Independent Health Foundation, a community outreach initiative supported by Independent Health that educates Western New Yorker's on how to live healthier lives.

Buffalo/Niagara, New York Area

Co-founder of small software and technical services company with $4M in annual sales. Designed and implemented web content and marketing plan. Developed strategic marketing plan for "premier partner program," a customer-focused initiative that provided top-level product support and incentives to customers. Six months after introduction, sales increased - more than 20% of all sales were related directly to the program. Wrote news releases and worked with media contacts for product previews in trade publications.

Buffalo/Niagara, New York Area

For Chicago-based multi-national digital print company with 6,000 U.S. employees that specialized in customized online greeting cards, gift cards and gift certificates, served as a team leader for corporate Web site project, developed strategy for site navigation and use as a sales tool. Wrote monthly state-of-the-business report for CEO based on company's financial performance and status of marketing initiatives. Managed design and library of marketing support materials to administer training of 100 U.S. field sales representatives to learn about new products. Daily updated company intranet site to share news across business divisions.

Buffalo/Niagara, New York Area

In charge of creating an intranet site plan to deliver instructional programs for employees about rollout, implementation and use. Served as lead writer and editor for weekly internal employee business newspaper, Richweek. Directed sub-team of writers to contribute to site content and publish daily business and industry updates. Launched first version of corporate Web site, www.richs.com, managed site development, wrote content and directed team of engineers to create navigation and site tools.

Buffalo/Niagara, New York Area

Supported Buffalo Sabres marketing and public relations efforts by publishing game day magazines that were sold at home games. Wrote and edited articles, worked with sales staff to determine ad placement. Coordinated layout/design and print processes.

Master Of Business Administration - Mba

B.A., English

Activities and Societies: Jazz Ensemble