Dave Beveridge Email & Phone Number

Los Angeles, CA, US

Carpinteria, California, US

Henderson, Nevada, US

Accountable for full ecommerce P&L, digital marketing, strategy, operations/logistics, data/business intelligence, and professional development of 50+ direct and indirect reports. - Increased top-line sales by improving paid marketing efficiency, managing merchandising & promotions calendars, increasing site conversion rates through a/b testing, building.

Santa Monica, California, US

Executive leadership and GM for Planet Blue’s eCommerce business unit and principal strategist for the digital transformation of the traditional brick-and-mortar business Drove 300%+ revenue growth through strategic and operational management of eCommerce and omnichannel retail programs while reducing operating expenses yielding a 200%+ improvement in net.

El Segundo, California, US

. Headed up all online & offline marketing efforts including paid search, display advertising, social media and TV advertising, strong customer acquisition focus. Led CRM initiatives including audience segmentation, and lifecycle campaigns via email marketing, direct mail, and catalogs. Oversaw creative development for digital, TV, and print advertising.

West Hollywood, CA, US

• Oversee day-to-day website operations, content strategy, product strategy, business development, marketing, site analytics and conversion management
• Built partnerships and managed relationships with Microsoft to increase traffic / build awareness
• Led iPhone development & mobile strategy
• sites: wonderwall.com, glo.com, bltwy.com, and wwlatino.com

• Built a multi-site comparison shopping engine for sports related gear and apparel
• Charged with audience growth and retention including search marketing, CRM, and social marketing
• Led product development, conversion optimization, search marketing (paid and organic) and business development for the ecommerce divisions
• Acquired by Source Interlink / ASG in 2010

• Accountable for leading site operations, product strategy, marketing, advertising sales, and technical development.
• Merged Sportnet with GrindTV (SoftBank Capital) to form the largest global action sports community, content, and commerce destination.

San Francisco, CA, US

• eCommerce strategist, architect, and product designer of the LetsTalk.com customer experience, interface design, and customer retention marketing efforts
• Led cross-functional teams including project mangers, user interface designers, developers, analysts and production artists through a site redesign. Result: 40% increase in site conversion
• Launched over two dozen proprietary ecommerce products including behavioral targeting platforms, viral marketing programs, AJAX search, SAS based analytics, multivariable testing, content management platforms, etc
• Led organic search marketing efforts, semantic site design, site optimization, tracking platform development
• Developed advertising models, co-op marketing opportunities and led endemic ad sales
• Responsible for user interface design, customer experience, CRM, creative services, ad sales, product development, and site optimization

San Francisco, CA, US

• P&L responsibility for a $20M annual advertising budget and led search engine marketing, online media, affiliate marketing, and website conversion programs.
• Led search marketing program strategy, secured agency relationships, and developed marketing strategies for $15+MM annual SEM/SEO campaign.
• Deployed multivariate testing strategies for increasing website optimization and landing page conversion. R
• Negotiated $3MM in annual portal homepage, direct response, and sponsorship media placements.
• Developed a personalized CRM program targeting LetsTalk.com customers to drive up sell/cross sell activities.
• Negotiated CPM, CPC, CPL, CPO media opportunities (online and offline)

• Online marketing, media planning, media buying, search engine marketing, data analysis, client management, online retail, ecommerce
• Set strategies for online advertising campaigns and managed campaign optimization. Result: Decreased customer acquisition costs by 31%
• Led search engine marketing and optimization strategies. Result: Increased lead flow by 50% and reduced customer acquisition costs by 75%
• P&L responsibilities for a $2 million online marketing budget
• Collaborated with art directors, designers, project managers, and clients

Provided interactive marketing strategy, market research, quantitative analysis, media planning, and creative strategy services while attending business school

• Managed a team of interactive media planners in a fast paced deadline driven environment. Result: Increased client business by 150%
• Co-founded an internal consulting group to drive product innovation and educate employees on new opportunities in digital marketing. Result: Pioneered the first wireless advertisement to Palm users via the AvantGo.
• Client list includes: Adobe, Bank of America, eBay, Einstein’s Bagels, Palm, Pets.com, and Sega

Skier, mountain biker, hotel clerk

Skier, mountain biker, and lift operator.

Ba, Political Science

Mba, Marketing & Business Strategy