• Expert in diagnosing and assessing loyalty constructs, focusing on developing customer experience (CX) strategies tailored for diverse industries such as Travel and Hospitality, Consumer Packaged Goods (CPG), and Retail.• Skilled in creating comprehensive Customer Relationship Management (CRM) contact strategies, marketing playbooks, and effective go-to-market blueprints.• Played a key role in collaborating with Epsilon's CRM and Loyalty teams to enhance our loyalty practice and intellectual capital, contributing significantly to the company's reputation as a loyal leader.• Proficient in conducting loyalty market research, competitive assessments, and developing loyalty program financial models. This includes managing liabilities and innovatively mapping and designing new loyalty experiences based on a blend of expertise, data analytics, and insightful strategies.

In this role, I led the team developing and executing the loyalty program strategy for Spirit and am responsible for driving revenue and delivering cost efficiencies across applicable channels with expectations to exceed $10M+ and improve guest experience scores.

• Craft and execute loyalty program strategies to make Hilton Honors the first choice for our current 100M+ global members and future customers• Designed, analyzed and collaborated the launch of the Hilton Honors & Lyft Partnership from both an earn and burn capacity resulting in millions of lyft rides and more Hilton Honors engagement (https://hiltonhonorslyft.com/)• Initiated qualitative research in multiple markets across the USA to identify key customer profiles and their needs/motivations for both being a loyalty program member as well as a Co-Branded credit cardholder across multiple internal working teams as well as American Express• Led a team of analysts through a qualitative 12-week online community based on human-centered design to source ‘Next Generation’ member benefits across four global regions• Enhance the Hilton Honors value proposition for members by working cross-functionally with other Hilton teams, including partnerships, marketing, customer insights, finance, revenue management, etc.

Responsible for managing core program operations and development of the Elevate frequent flyer program to drive customer loyalty.- Oversee data mining and modeling techniques using multiple sources of behavioral, demographic and transactional data to deliver clear and concise results that drive strategy. - Plan and implement data strategies to support member acquisition, activation, engagement and retention marketing efforts; model expected outcomes and revenue goals. - Develop analytics and reporting to support the financial analysis and economics of the Elevate loyalty program- Act as subject matter expert for loyalty program data through interfaces with marketing, IT, finance, customer service, revenue management and corporate communications as well as external vendors and partners. - Lead business contact managing Virgin America's loyalty CRM provider.

Responsible for data-gathering efforts, developing program KPIs and reporting metrics and creating a shared understanding of the FFP program performance through analysis and systematic reporting. - Define, implement and refine member segmentation methodologies for use in marketing campaigns, member life-cycle communications and financial reporting. - Assess campaign performance; optimize campaigns to maximize revenue and drive repeat customer rate.- Oversee day to day usage of loyalty program systems and supporting member data; at as a point of escalation for queries and investigations.

- Performed buy-side analysis of Asian equity securities for the hedge fund, The Ancora Greater China LP. - Developed long-term, multi-class asset allocation models primarily using ETFs for portfolios ranging between $1 and 35 million

- Analyzed international pricing and purchasing options resulting in a 10% reduction of purchased goods.- Researched, analyzed and evaluated the company's potential product line extensions and supplying vendors. - Researched and analyzed evolving market technology and industry trends. - Performed industry pricing analysis as well as competitive benchmarking.