Ben Holtzclaw Email & Phone Number

Asheville, Nc, Us

Asheville, North Carolina, United States

Lead development and management of user-facing Qlik data products for company-wide business analysis, and design and implementation of Snowflake data warehouse.

Asheville, North Carolina, United States

Lead management and development of in-house and third-party software solutions for Dorel's direct-to-consumer ecommerce efforts on Shopify and top marketplaces.

Melbourne, Florida Area

End-to-end management of numerous high-visibility, consumer-facing web and mobile software products on Surfline.com and Buoyweather.com:- Evaluated existing site UX, business needs and hard data to develop and execute on a product roadmap- Led regular cross-functional stakeholder meetings to evangelize product vision against business goals and discreet KPIs- Developed page and event analytics tracking schema in Segment.io and led teams to implementation. Set up dashboards (SQL) to analyze results, inform product direction and positively move the needle on engagement- Led mobile app development of multiple iOS and Android initiatives, including app store presence, beta releases and writing/conducting regression tests- Successfully deployed high-visibility, high-traffic site features with minimal bugs as part of a massive mid-flight replatform. Adjusted and iterated based on customer feedback- Wrote product requirements, user stories, and ran sprint planning and standups to successfully tackle a wide range of initiatives including payment/auth systems, weather forecast APIs, site search, CMS (WordPress) integration, editorial templates and site homepage- Designed and deployed A/B tests using Split.io. Used results to inform product direction and grow both traffic and feature conversion- Informed user research team in the creation of customer surveys, managed beta groups and was the face of the marine brands at major industry trade shows. Used this user direct feedback to help guide product direction. Directly interacted with customers via company helpdesk to answer product questions and quickly address bugs- Wrote copy for on-site product marketing and onboarding- Worked with ad team to develop site display ad specifications (Google Ad Manager) to grow impressions and optimize density - Successfully managed time and led meetings 100% remotely across timezones

Responsible for editorial operations and content marketing on FishTrack.com:- Developed and maintained a daily edit calendar and associated monthly budget- Recruited contributors and edited submissions- Selected and processed photo submissions- Responsible for all editorial social posts- Built weekly email newsletter- Produced graphics and cover images for stories- Planned and produced editorial and social media coverage at trade shows and events. Set up trade show booth and interacted with current and potential customers- Wrote original features, product tutorials and how-to articles

Winter Park

Led print editorial publishing cycle of Salt Water Sportsman magazine and met ship deadlines- Responsible for planning of editorial content for saltwatersportsman.com and weekly email newsletter- Built positive working relationships with tackle and boat manufacturers and collaborated with them to develop print and online editorial content- Built positive working relationships with key outdoor writers and photographers and responsible for assigning deadlines and following up on monthly magazine and web contributions- Worked with cartographer and illustrators to develop content for print and web features- Instrumental in the planning and building of web packages that grew traffic on magazine site - Responsible for tracking contributor payments and contracts (with special attention paid to digital rights) and keeping expenditures within a strict monthly edit budget- Planned, wrote and photographed for print feature articles, responsible for two monthly magazine columns

Oversaw daily edit planning for four consumer-facing fishing websites- Helped to develop and grow email newsletter program, planned and built all weekly newsletter products, tracked performance and worked with individual brand edit teams to develop content based on results. - Worked with advertising and marketing departments to place ads in email newsletters and design and build custom sponsored mailings - Heavily involved in a massive port of all fishing sites to Drupal platform, including making key decisions regarding architecture, with special considerations given to usability and SEO best practices- Tracked website and newsletter performance through Omniture and Silverpop, and worked with edit teams to plan appropriate edit content based on hard metrics - Created graphics and manipulated photos for web use with Photoshop- Established Facebook and Twitter social media presence from the ground up- Conceptualized and built online tutorials for print edit teams to demonstrate posting of articles and photo galleries in Drupal CMS, and optimizing photos for web use- Developed, built and administrated website and Facebook contests, both sponsored and purely editorial, that grew traffic and attracted newsletter subscribers

Gainesville, Florida Area

Primary manager of fast-casual restaurant unit (Orange and Brew) for University of Florida student dining services.- Responsible for daily inventory and biweekly food deliveries with an emphasis on controlling food cost- Led a team of five employees, including training and recommending promotions and disciplinary actions based on performance- Handled alcohol orders and in-store service- Created and introduced new menu items that quickly accounted for a significant percentage of sales

Ma, Communications/Digital Media

Ba, Liberal Arts/Anthropology