Darla Bourgeois Huff Email & Phone Number

United States

Blessed to lead our agriculture team to continued record growth; achieved $90mm in growth since inception of ADS agriculture market. Define and execute agriculture market strategy, product improvements and product launches for differentiation, education and leadership in the water management segment. Identify and implement sales programs to drive growth and ROI for not only ADS, but also its customers, while collaborating with Supply Chain to identify operations and logistics strategies to… Show more Blessed to lead our agriculture team to continued record growth; achieved $90mm in growth since inception of ADS agriculture market. Define and execute agriculture market strategy, product improvements and product launches for differentiation, education and leadership in the water management segment. Identify and implement sales programs to drive growth and ROI for not only ADS, but also its customers, while collaborating with Supply Chain to identify operations and logistics strategies to optimize service for the agriculture segment. Develop and manage research trials and substantial growth plans in new, attractive agriculture states. Interface with ADS Board of Directors to gain support, understanding and approval of capital expenditures necessary to continue advancement of ADS agriculture. Identify customer, competitor, and market intelligence related to this market and product portfolio, especially around nitrogen and phosphorous issues and their effects on water quality. Mentor and manage direct reports as individuals, showcasing personal strengths and value they bring to current roles and future growth for the company. Show less

Indianapolis, Indiana

Created, managed and implemented brand strategy, plan and tactics ensuring differentiation and achievement of brand awareness goals for $300mm Mycogen Seeds business. Developed five-year and annual communications plan aligned to the Mycogen business goals including tactic execution, public relations, media relations and outreach activities. Led business decisions for all facets of marketing and advertising, allocated budgets to ensure spend and ROI were parallel, and provided guidance to… Show more Created, managed and implemented brand strategy, plan and tactics ensuring differentiation and achievement of brand awareness goals for $300mm Mycogen Seeds business. Developed five-year and annual communications plan aligned to the Mycogen business goals including tactic execution, public relations, media relations and outreach activities. Led business decisions for all facets of marketing and advertising, allocated budgets to ensure spend and ROI were parallel, and provided guidance to external and internal stakeholders on brand abilities to enhance business and ensure positioning consistency for sales growth. Show less

Indianapolis, Indiana

Managed and implemented strategic marketing strategy to achieve sales objectives. Achieved the record highest growth of 15.24% CAGR of portfolio molecules in three years through effective leadership and strategic customer and channel approach. Lead U.S. portfolio launch tactics, collaborated, and taught global teams for efficiencies and cohesion across countries. Performed sales and operations planning through forecasting, demand, allocations, etc. to ensure sales and margin goals were met… Show more Managed and implemented strategic marketing strategy to achieve sales objectives. Achieved the record highest growth of 15.24% CAGR of portfolio molecules in three years through effective leadership and strategic customer and channel approach. Lead U.S. portfolio launch tactics, collaborated, and taught global teams for efficiencies and cohesion across countries. Performed sales and operations planning through forecasting, demand, allocations, etc. to ensure sales and margin goals were met. Optimized profit/ROI by managing pricing, programs, and accruals and achieved long-and-short term sales/share/profit objectives through effective processes and appropriate product positioning. Show less

Indianapolis, Indiana Area

Managed governmental advocacy for launch of new products, created marketing alignment for 2013 U.S. sales strategy, led the development of five-year Business Value Model for U.S. Crop Protection and completed sales mapping projects for growth products by pinpointing relevant areas for increased sales opportunities.

Developed effective brand strategies to create sustainability within higher education institutions through customer-focused approaches to align an organization’s internal culture with its external reputation.

Carbondale, Illinois

Advised and registered undergraduate College of Business students, assisted in recruiting efforts with prospective students, planned events, taught classes, delivered presentations, and aided in customer service initiatives for the College.

Starkville, Ms

Converted and disseminated advanced spatial technology research information to relational levels for public consumption and understanding. Derived summaries of then-current grant-funded research projects for the organization’s website to effectively educate the community of the institute’s goals.

Charlotte, North Carolina Area

Supported marketing, social and media relations representatives during executive interviews, teleconferences and NASCAR Sprint Cup Series events for the company’s drivers and crew chiefs, including Jimmie Johnson, Jeff Gordon, Dale Earnhardt Jr., Mark Martin, Chad Knaus, and Alan Gustafson.

Mba, Business Administration

Activities and Societies: Beta Gamma Sigma, MBA Association, PRSSA, Phi Kappa Phi

Bachelor Of Science, Kinesiology, Sport Communication

Education record