My area focuses on the Model-Based Design ecosystem, which basically means that engineers no longer need extensive software code to create a system but they could rather model/test/verify it in a graphical manner. I support end-to-end enterprise toolchains products for customers. I support various teams such as:• Simulink Semantics - which works on defining/managing the global underlying principles or behaviors that govern the working of the Simulation environment.• Model-Based Calibration Toolbox - which provides apps and design tools for modeling and calibrating complex nonlinear systems.• Simulink Compiler - which enables you to share Simulink simulations as standalone executables and many more...A large part of my role is:• Working independently but collaborating with the cross-functional team of Quality Engineers, Documentation, Marketing, Developers, etc.• Juggling deadlines across several projects, managing and budgeting time for last-minute product development bugs and hiccups.• Making crucial conscious decisions based upon research findings and leading the team to make specific design decisions in order to make meaningful differences to the product to improve both user and business outcomes.

Define and Develop the New Masters Degree Program in Innovation for the UC Berkeley Fung Institute for Engineering Leadership• Conduct preliminary market research for a master of innovation and technology management program for non-technical undergraduate majors. • Design a program to bring the best of the current Berkeley MEng program (experiential learning, business and management applied to the technology industry, and depth in an area of technology) to talented individuals with a degree in liberal arts trying to break into the tech industry. • Research comparable peer programs and tech industry employment trends • Conduct surveys and focus groups with prospective students, employers and industry partners • Produce descriptive data analysis of survey data and focus groups• Produce the “input requirements intake form” for New Academic Ventures at Berkeley (NAV-B) to initiate further market research.

Developed a plan for onboarding new users onto a new disruptive technology• Convert information from Mixed Methods research to inform product strategy, design, and development.• Manage the end-to-end participant recruitment process for studies happening remote, in the field, or at customer homes. This includes screening candidates, scheduling them, communicating with them before and after the study.• Responsible for the recruitment of research participants from various socio-economic and ethnic backgrounds to test interest in the concept and develop a target customer.

Deliver and Recommend Design for the website and app for an e-commerce grocery store to increase market share and expand the customer base.• Devised a 12-week research plan to accommodate the research requirement of the client.• Conducted Market Research, Competitive Analysis, In-depth Interviews, Competitive Guerilla Usability Study, In-store observation, Low-Fidelity Wireframing, Paper Prototypes, Usability Study.• Developed Usability and In-depth interview protocol to include the explanation of methods conducted.

Used systems thinking approach to understand factors affecting post-consumer food waste quality• Developed a systems map using Kumu to gain insight into the food waste problem.• Brainstormed several hypotheses about system dynamics and designed experiments to test these hypotheses.• Developed key insights from experiments to develop an efficient technological intervention.• Translated insights into actionable recommendations to develop an efficient technological intervention.

Developed key insights using research to profitably market a potential breakthrough in technology• Conducted Market research with SWOT and Porter’s 5 forces analysis to understand the barriers to entry and threat of new entrants. • Used quantitative research including surveys to gauge the interest of this new technology. • Interviewed end-users and made several modifications to the software to accommodate their needs and solve their pain points. • Used several tools such as pamphlets, handouts, video, and prototype of MVP as a part of qualitative analysis. • Implemented a Push and Pull strategy to gain the trust of industry engineers.• Used Microsoft’s extend, embrace and extinguish industry standard for design to make the product.

Developed creative approaches and methodologies for researching complex user experience problems• Led the qualitative research portion of the product development cycle, found insights and reported findings that drove new product design and strategy.• Developed a functional prototype to use during interviews to prompt ideas and solicit feedback from participants.• Generated focused insights from qualitative research to correctly identify the position of the technology within the medical devices field. • Presented recommendations and solutions to clients that met both user expectations and business.• Made low fidelity prototypes using tape, sunglasses, ice cream sticks and bendy wires, and wash cloth.

Coordinated with different functional departments to develop a higher quality defense product• Worked alongside a 7-member team to strategically optimize the design procedure. • Increased product life by 13% and increased savings by 27% in terms of cost and part replacement. • Designed & Prototyped the Casing, Storage Structure and Mounting Fixture for hand-held Torsion Meter.

Achieved an innovative solution to improve safety and standard of living of the rural population using clean technology• Conducted field study to gain insight into mental models and social situations that helped us understand the customer’s problem. • Learnt that the problem of scarcity of electricity had a significant impact on other aspects of their lives apart from farming. • Developed a high-fidelity prototype which could illuminate a small plot of farm land.• Performed usability testing to gain valuable feedback on the design and operation of the prototype. • Used an innovative approach to modify design into a toy that generates electricity as the children play with it.

Achieved an innovative solution to improve safety and standard of living of the rural population using Clean Technology• Used Design Thinking approach to design and prepare CAD drawings of the prototype using CATIA v5.• Fabricated proof-of-concept prototypes to validate feasibility of new designs.• Optimized power output through iterative design, GD&T analysis and testing.• Reduced energy loss by 8% due to friction by reducing number of moving parts.

Improved supply chain processes to eliminate delays, reduce errors and improve customer satisfaction• Worked with a 13-member improvement team to optimize production processes via cycle time reduction• Optimized workflow and layout of the processes to reduce delays and increase production. • Increased profits by 37% by optimizing the work area design.

Led a 22-member team to fabricate India`s 1st two-seater solar-powered car, producing zero net emissions.• Modeled components using SolidWorks considering DFMA techniques.• Developed a quick and dirty prototype of the ergonomic apparatus and the chassis using PVC pipes, wood, and duct tape.• Conducted FEA and CFD analysis on the bodywork and the chassis structure for safety and to obtain most optimal design. • Attained a coefficient of drag of 0.28 (which is only 0.04 higher than the TESLA Model S).• Developed a business model for sponsors to achieve a much higher market capture than other traditional methods.• Collaborated with other team leads to strategically plan the timeline in order to achieve an aggressive deadline.KEY ACHIEVEMENTS1. Placed 1st at the Quest Ingenium 2015, an all India Innovations for the Solar Electric Road Vehicle (SERVe) among 6000+ innovation entries from all over India.2. Won the Most Promising Technology award for project Solar Electric Road Vehicle by ANSYS at the Quest Ingenium, 2015. 3. Adjudged 3rd best innovation for the Solar Electric Road Vehicle (SERVe) among 1500 entries at the India Innovation Initiative 2014. The event was a joint initiative of the Confederation of Indian Industry (CII), Dept. of Science & Technology (Govt. of India), & All India Council for Technical Education (AICTE).4. Won the 1st prize for project SERVe under category UJJWAL at IIT Bombay Technical Festival, 2015