Danielle B. Email & Phone Number

Waltham, MA, US

Palo Alto, CA, US

• Led Product Management team responsible for incubation and scale of on-premise cloud offering to grow annual recurring revenue (ARR) by 50%. Partnered closely with Cloud Sales and Pre-sales Technical Specialists to.
• Addressed customer feedback by developing a clear roadmap strategy and key relationships with Partners to increase portfolio of offerings. Resulted in acquisition of new accounts and repeat purchases from existing.
• Collaborated across Cloud Solutions cross-functional team including Product Marketing, Engineering and Executives on evolution of VMware’s multi-cloud strategy which brings together a consolidated user experience with.
• Developed a team of Product Managers through coaching of existing team members to move from incubation to scale mindset; grew the team by successfully recruiting diverse candidates to expand the teams’ skills and.

Boston, Massachusetts, US

• Responsible for establishing a customer facing mobile program to address direct customer feedback regarding service communications; app is now the go-forward platform with a roadmap for enhanced functionality and.
• Oversees evolution of Content Service Platform strategy including a multi-prong program structure with goal of expanding addressable market through differentiation and true end-to-end solutions for customers.
• Partners with Customer Experience team on collection of feedback through interviews, surveys and usability tests to apply a data-driven approach to implement enhancements which improve the overall customer experience.
• Led execution of legacy application consolidation across a multidisciplinary team to achieve cost savings and simplification of user experience; brought migration program of top 200 customers back on track and to.

Round Rock, Texas, US

• Successfully designed and implemented simplified pricing and packaging strategy for flagship storage platform to transform the business; reversed the declining revenue trend, improved the margin profile as well as.
• Led a team of Analysts and Program Managers to plan and execute product lifecycle management activities to ensure successful new product introductions as well as manage in-market products.
• Presented pricing strategy recommendations to Senior Executive committee to gain alignment and approvals regarding business objectives and key tactical initiatives. Work cross-functionally to seamlessly execute on.

Round Rock, Texas, US

• Designed flexible consumption pricing model which meets the evolving requirements of customers who desire to move from CapEx to OpEx purchasing, while managing revenue and contribution margin risk for the company.
• Researched and maintained competitive data related to pricing, consumption models and product features to ensure Dell EMC products were well positioned in the market. Served as a sales resource for competitive.
• Launched award-winning enterprise storage product with a pricing strategy that drove higher margins than predecessor products and exceeded sales forecast.

Round Rock, Texas, US

• Mined and analyzed data to develop actionable recommendations for Executive Team that influence product strategy and competitive positioning for enterprise storage business.
• Collaborated with Product Management and Sales on new product introduction pricing strategy and selling motion. Successful strategy resulted in exceeding forecasted product transition.
• Consulted with sales teams to evaluate customer requirements and determine best-fit product configuration to deliver customer value and maximize product margins.

College Park, Maryland, US

• Created content and managed website to highlight Center’s ongoing activities. Collaborated with Faculty members to feature cutting edge research papers and articles.
• Compiled and authored content for newsletters, which were delivered to service-industry professionals and academics. Utilized Constant Contact for list management and distribution.

College Park, MD, US

• Analyzed data to determine the yield rates for recruiting events including application, admission and enrollment rates. Presented final report to the VP of Undergraduate Admissions, which helped drive recruitment.
• Supervised team of four office interns and coordinated project assignments.

• Developed a strategic marketing plan to retain top sales associates, which included an incentive trip and professional development opportunities. Resulted in approximately 85% retention year-over-year.
• Coordinated with Senior Level Executives, including CEO, to ensure that all events met and exceeded the goals of the company, including increasing franchise sales by 45% from 2009 to 2010.

• Conveyed user experiences with sales associate productivity tools and worked with Product Management to develop requirements to address pain points.
• Enabled sales associates by providing training on CRM product and lead incubation techniques, which resulted in an increase in lead conversion of 28%.

• Delivered frontline support to agents on lead generation product, resolving user errors and technical issues.
• Created training programs for technology products, including guides and webinar based programs. Resulted in increased adoption of lead system by 42%.

Master Of Business Administration (M.B.A.), Marketing & Strategy

Bachelor Of Science (B.S.), Marketing