Key leadership role building the brand strategy and launch plan supporting Viltepso launch in August 2020. Key contributions include strategic planning and delivering critical tactics for an accelerated approval drug; leading brand positioning, creative campaign, and message testing workstreams for HCPs and caregivers/patients; overseeing digital campaign management, including social media platforms and media planning; and building the first Speakers Bureau within the NS Pharma organization.

Payer Marketing role supporting the launch of Vyndaqel/Vyndamax and biosimilar oncology products. Key launch contributions include pricing research with payers and HCPs; developing a diagnostics strategy to develop market for Vyndaqel around early diagnosis; building a target access goal; and creating a field cost and coverage strategy to support effective communication.

Lead commercial activities for Medical Device Division including the marketing strategy and communication plan for current inline product, BreathTek; identifying new delivery channels to increase revenue streams and developing business plans; and enhancing targeting and measurement capabilities.

Business critical role leading the loss of exclusivity market strategy for ABILIFY to maintain important line of business for Otsuka. Strategic development includes multi-channel approach with HCPs and consumers to deliver value story and maintain/grow market share in the face of potential generic erosion.

Commercial leadership role leading the strategy for key customer segments critical to the success of Abilify Maintena, eg, healthcare professionals, caregivers/patients, and treatment teams. Strategic development encompasses not only personal promotion but non-personal engagement with key customer segments to drive uptake in key channels. Lead a team of highly motivated individuals to deliver against brand objectives, achieve brand growth of 70% in 2015, and create innovative pilots to increase sales potential. Launched an Inside Sales Force Pilot targeting 9000 telepsychiatrists, white space, and low see/no see HCPs with hypothesis that a "personal" selling model to reach these remote customers would increase sales for Abilify Maintena. Initial results showed significant reach with these customers and increased interest in sampling program.

Senior marketing manager position to build on my prior launch and CNS experience in serious mental illness. This position is focused on building the professional promotion strategy and executional plan while integrating critical workstreams to deliver against a major product launch.Key responsibilities include promotional message development and the appropriate degrees of emphasis against which to deploy these messages against physician segments, planning and execution of tactics by which to pull through communication points and promotional messages, and driving towards launch readiness for the US market. Additionally, building the brand into the Otsuka organization and developing the partnership with Lundbeck required additional attention to ensure we utilize the wealth of resources the partnership provided. Agility across cross-functional areas, speed to execute, and innovative thinking are key skills utilized and developed in this role.

This position allows me to bring my significant launch experience to the biologics world to lead the US commercial team in the launch of the key therapy, Contributed to the development of strategic messages to support product launch while mitigating against regulatory risk. Innovated a strategic digital plan to ensure that unique and diverse customer segments would be reached through digital and more traditional non-personal promotion while the sales force worked to launch the product more traditionally within the Emergency room/critical care space.

Senior marketing manager position to build on my prior launch and respiratory experience. This position is focused on building the commercial strategy and integrating critical workstreams to deliver against a major product launch within the respiratory franchise. Key responsibilities include promotional message development, unit and sample demand forecasting, and launch readiness for the US market. Additionally, integrating the brand into the new Merck organization and partnering with other key products within the respiratory portfolio were critical components of this position. Agility across cross-functional areas and innovative thinking are key skills utilized and developed in this role.

Marketing manager responsible for contributing to the commercial operations of ARICEPT, the largest brand for Eisai, with over $1.6B in annual sales. This position gave me the opportunity to build on my in-line brand management skills through oversight of Eisai's most important product, as well as an opportunity to work on a co-promoted product with Pfizer Inc. Life cycle planning, operation planning, consumer strategies (DTC & RM), integrated marketing mix management, sales force alignment, non-personal promotion, multicultural marketing, key opinion leader development, and sample strategy/optimization were key skills that were developed or enhanced with this position.

Responsible for the sales of key AZ products including NEXIUM, SEROQUEL, PULMICORT RESPULES, PULMICORT TURBUHALER and RHINOCORT AQUA. Consistently met or exceeded sales targets. Recognized for team leadership and utilized for special projects, eg, serving as the team lead for optimizing use of Touchstone technology with key customers.

Responsible for healthcare promotion supporting the launch of SEROQUEL in the internal medicine marketplace. I utilized my significant experience in professional education to launch speakers training to new speakers and the field force and lead a cross-functional task force to plan for the release of third-party clinical trials.

Reporting to the commercial Brand Communications Leader of hemostasis, I created the medical communications and market development strategy for neurologists, hemotologists and internists supporting the launch of EXANTA. This included key opinion leader development, professional education, publications, online media, advisory boards, and public relations. We achieved the highest pre-launch awareness of any drug in the history of AZ with specialty audiences. This position refined my tactical implementation skills across the marketing mix and through various media, eg, web, live events, print. My success in this role led to my invitation to serve as faculty for two AZ University classes to train other marketing managers within the organization.

Led a team of account people committed to the Bristol-Myers Squibb Virology franchise; strategic work included rebranding older brands Zerit and Videx within the Virology portfolio so they didn't get lost against the strength of the market leading Sustiva all while planning for the future launch of Reyataz. Required working closely with the sales teams to ensure clear communication strategy and execution plan.

Managed account specific marketing tactics for key CPG clients, M&M/MARS and Clairol Professional.