David Allen

David Allen Email and Phone Number

Fractional Corporate Marketing Lead and Performance Creative lead @ Former Agency Execs
Chapel Hill, NC, US
David Allen's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
David Allen's Contact Details

David Allen personal email

David Allen phone numbers

About David Allen

Digital Marketing + Performance creative director supporting Amazon, WWE, Michelin, and more.Company culture first, always. Award-winning marketing VP, creative director, founder and writer who has produced integrated media content for major multinational brands. I've worked alongside Marvel, Star Wars, NFL, Disney, WWE, and major consumer brands to deliver results online and off.I've built programs through megacorporate, startup, and agency lenses, and frequently serve as a creative/technical liaison between teams, reporting directly to executive leadership. I am often tasked with the full customer journey, from creative concept to full product management / creative execution and performance reporting. I've built and managed creative and development teams in excess of 10 direct reports. I've personally managed $200mm+ in annualized Amazon sales, built more than 50 transactional eCommerce websites, and developed marketing strategy and led tactical execution for countless organizations. I have a deep passion for marketing strategy, operations, earned media, and, more recently, AIML-assisted tools.I am the author of "Boom Boom Chick", a children's book about rock and roll. I also dabble, having also been a producer for films featured on Lifetime, Netflix, Showtime, and other major media outlets.

David Allen's Current Company Details
Former Agency Execs

Former Agency Execs

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Fractional Corporate Marketing Lead and Performance Creative lead
Chapel Hill, NC, US
Employees:
2
David Allen Work Experience Details
  • Former Agency Execs
    Fractional Corporate Marketing Lead And Performance Creative Lead
    Former Agency Execs
    Chapel Hill, Nc, Us
  • Former Agency Execs
    Fractional Corporate Marketing Lead / Performance Creative Lead
    Former Agency Execs Jun 2022 - Present
    Testing, targeting, creative development, martech integrations, and reporting on holistic, global marketing campaigns in professional sports, telecommunications, streaming platforms, and CPG sectors* Supporting Michelin, DIRECTV, Professional Fighters League (PFL), Earthlink, Canela Media, et al* Managing production, lifecycle testing, creative strategy, and partner with advertising leads for multichannel media buys, media placement, tactical campaign management* Oversee $12.5mm+ in AMZ sales; $60mm+ across all eCommerce sales channels* Oversee UX/UI production, creative planning, and all creative testing across $2MM media placements* Support streaming platforms with martech (Braze) integrations* Google Looker, Tableau, Databox: Creative testing, benchmarking, and optimization across traditional, variable, fixed, and OTT media* Development and/or marketing for multiple WooCommerce, Wordpress, Magento, Shopify, and custom CMS-powered websites* Specializing in B2C - consumer goods, B2B / wholesale eCommerce - consumer / CPG goods, and campaign development - service sectors.
  • Amazon
    Senior Digital Marketing Manager - Media / Creative
    Amazon Mar 2023 - Mar 2024
    Seattle, Wa, Us
    * Amazon Devices division - Integrated role responsible for variable and fixed media management in excess of $10mm annual spend* Performance creative ad testing for all media efforts - Conversion rate optimization, A/B and multivariate testing, brand lift, NPS, demand impact* Partner with internal device teams on creative/execution strategy for Thursday Night Football, Twitch, and other initiatives, totaling 2.5BN+ impressions* Collaborate and develop internal measurement models and dashboards covering asset- and campaign-level performance across all media* Channel-level roadmaps for program optimization and iterative ad content strategy across all media channels
  • Wwe
    Director Emerging Technology
    Wwe Sep 2020 - Aug 2022
    Stamford, Ct, Us
    Lead WWE's product / emerging technology division, ensuring innovation through testing / targeting / pilot programming.* Investigate and activate emerging technologies for global applications. Investment areas include media and entertainment, gaming, AR/VR, fan engagement, Web3, touchless payments, etc.* Integrate and develop campaign-level roadmaps for Braze customer engagement platform integration* OpenAI, AIML discovery
  • Wwe
    Senior Product Manager
    Wwe Sep 2020 - Nov 2021
    Stamford, Ct, Us
    * User journey testing, targeting, media performance testing, product roadmaps and personalization for WWE.com, WWE Network, et al* Full lifecycle testing (A/B / Multivariate), inclusive of proprietary reporting and dashboards, using Monetate, Kibo Commerce, Google Optimize, et al* CX / User journey / voice of customer management across WWE apps, websites, eCommerce* Partner with advertising lead(s) on conversion rate optimization, awareness campaigns for WWE App, WWE Network* Sailthru, Braze, App Annie, OpenSearch
  • Riithink Interactive
    General Manager / Director Of Operations
    Riithink Interactive Feb 2014 - Sep 2020
    Chapel Hill, Nc, Us
    Manage day-to-day operations, strategy, creative testing, and overall resource allocation for Chapel Hill-based marketing firm. Clientele ranges from small businesses to multinational megacorporations.Expand existing client base by 300%, first-year net revenues by 100%, and annualized revenue growth of 900% from year 1.Oversee management of Amazon client catalog ($11mm)Lead SEO, email marketing, product design, packaging design, video, photography, direct mail, and other marketing projects.Develop best-in-class intranet software technology for senior citizens. Launch with 0 clients, growing to 40 by late-2018Oversee and guide multiple teams across three countries. Growth from 0 to 18 developers.Platforms and technologies used: Wordpress, Joomla, Magento, Constant Contact, MailChimp, Bronto, iContact, SalesForce, VWO.
  • Winston Brands, Inc.
    Ux Site Manager
    Winston Brands, Inc. Jun 2013 - Feb 2014
    Elk Grove Village, Il, Us
    Managing $40mm .NET eCommerce website and UX for all incoming channels including affiliate marketing, paid media, email and catalog visitors. Testing, targeting and personalization with Monetate platform. Oversee projects involving site optimization, analytics reporting and debugging, SEO strategy, remarketing and more. Use Axure and Photoshop to design site and operational improvements.Set single-day and weekly eCommerce sales records - Total revenue, QTY sold, Conversion rateIncrease website conversion rate by 35% YOY during tenure, mobile conversion rate by 85%Increase web revenue by 40% YOY during tenure, mobile revenue by 200%Implement email and on-site content strategies to increase email signups by 300%Reduce email attrition / opt-outs by 50% with new logic built into AS400 ERPGenerated $115,000 incremental revenue with initial ad testsDiagnose and deploy fixes for analytics platformsImplement Monetate platform for personalization and UX testing/improvements
  • Delta Apparel
    Manager, Social Media / Creative Writer
    Delta Apparel Dec 2010 - Jun 2013
    Duluth, Ga, Us
    •Coordinate/produce content for 6 clothing brands and 275,000 social media users across the world•Viral marketing, public relations, web diagnostics, marketing metrics, event planning•Develop planning schedules, company reviews, research trends, SEO, SEM and competitive analysis•Creative copywriting, technical copywriting, copy editing
  • Shelby Star
    Staff Writer
    Shelby Star Dec 2007 - Dec 2010
    •Covered municipal and county government, police, courts, politics, entertainment and more•Conducted event planning and trained regularly with N.C. Press Association•Creative copywriting, technical writing, editing, layout, photography and design
  • Allen Videography, Editing And Communications
    Partner
    Allen Videography, Editing And Communications Apr 2003 - Dec 2010
    •Editing/copywriting for laboratory manuals and corresponding website. Eliminating design and grammatical errors with Angelus Inc., Albertson, N.Y.•Content generation and viral marketing; projects featured on MTV, VH1, TruTV and viral websites•Credited with composing music, producing or editing for three independent films•Managed and edited team of 10 writers with Los Angeles-based gaming website•Produced original web content and press releases, including contributions to weekly podcasts •Led community outreach, managed public feedback sector, fundraising and media relations•Creative copywriting, technical copywriting, copy editing and freelance videography for two national media outlets
  • No More Game Blogs
    Writer
    No More Game Blogs 2008 - 2009

David Allen Skills

Copywriting Seo Social Media Digital Marketing Media Relations Social Media Marketing Photoshop Marketing Strategy Press Releases Web Design Copy Editing Email Marketing Web Content Digital Media Graphic Design Creative Writing Photography Marketing Communications Public Relations Newspapers Adobe Creative Suite Editing Online Marketing Journalism Online Advertising Video Editing Videography Video Event Photography Seo Copywriting Audio Editing Strategic Communications Marketing Technical Writing Video Production Community Relations Photo Editing Business Journalism Investigative Reporting Integrated Marketing Wordpress Magento Competitive Analysis Leadership Marketing Analytics

David Allen Education Details

  • Appalachian State University
    Appalachian State University
    Communication And Media Studies
  • Appalachian State University
    Appalachian State University
    And Related Programs

Frequently Asked Questions about David Allen

What company does David Allen work for?

David Allen works for Former Agency Execs

What is David Allen's role at the current company?

David Allen's current role is Fractional Corporate Marketing Lead and Performance Creative lead.

What is David Allen's email address?

David Allen's email address is da****@****wwe.com

What is David Allen's direct phone number?

David Allen's direct phone number is +191990*****

What schools did David Allen attend?

David Allen attended Appalachian State University, Appalachian State University.

What skills is David Allen known for?

David Allen has skills like Copywriting, Seo, Social Media, Digital Marketing, Media Relations, Social Media Marketing, Photoshop, Marketing Strategy, Press Releases, Web Design, Copy Editing, Email Marketing.

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