Information Technology Project Manager
CurrentSpearhead the SEO, social media management and digital marketing initiatives by conducting research and data analysis to identify effective methods to improve online brand awareness and positioning. Collaborated with senior management in designing and implementing engaging website design elements while developing and delivering presentations on prospective process improvements and marketing solutions. • Identify, research and evaluate the compatibility of various SEO tools and CRM software to determine effectiveness within the company which helped in increasing website’s position on the SERP (from 1400 to top 90) • Optimize workflow structures to improve efficiency and reduce costs while creating social media strategies which resulted in increased content reach & engagement on social media channels. • Increased overall organic traffic from 200/month to 1300/month• Design and implement project workflows which helped in better communication, increased productivity and reduced risks and mistakes.• Plan digital marketing strategies while providing consultation as a subject matter expert (SME).• Created in-depth reports on analytical results and translated analytical information for next marketing budget plan and strategies.