Del Baker-Robertson, Cae Email and Phone Number

*promoting food security and improving the nutritional status and health outcomes of individuals and families in the DC community*surveying health clinic patients to gather valuable feedback and insights for improving services and enhancing patient experiences.

Association/Non-Profit Business Development & Strategic Partnerships. Strategic partner to clients, helping them achieve sustainable growth and competitive advantage in their respective markets with a focus on client assessment, strategy development, lead generation and relationship management.

Destinations International is about serving destination marketing and management professionals first and foremost. Together with our members and partners, Destinations International represents a powerful forward-thinking, collaborative association: exchanging bold ideas, connecting innovative people, and elevating tourism to its highest potential.

Vice President, Strategic Partnerships (2016-Present)Director, Membership & Marketing (2009-2016)I was promoted to oversee multimillion-dollar annual revenues from membership, sponsorship, and exhibit sources for an international trade association. Managing marketing relationships with Fortune 500 companies (e.g. Visa, Mastercard, American Express, First Data), I plan and execute strategies for partnership building and retention. In this position, I supervise a Senior Membership Manager and a Marketing Coordinator.Initially, I was hired to oversee membership and marketing functions (at the time, the organization did not have a dedicated marketing professional). In this role, I developed all creative campaigns for association-wide marketing, including meetings, membership, and professional development initiatives.HIGHLIGHTS:★ Increased ETA’s event attendance 5% by strengthening regional acquirer partnerships that improved the organization’s position as a key resource for industry members and prospects. Additionally introduced 2 new programs that increased annual conference attendance by 10%.★ Worked across departments to reconfigure ETA’s website, leading to increased sales and progressive development of the organization’s brand. Previously led a rebranding of ETA’s Annual Meeting & Expo to “TRANSACT, Powered by ETA” that resulted in record attendance and exhibit sales (2014).★ Led the creation of the association’s 1st-ever Young Professionals Program, additionally securing a key sponsorship for the program.★ Established multiple marketing partnerships, increasing the reach of the organization’s marketing message by 30+% year-over-year.★ Built national membership marketing campaign, Your ETA: Now to drive membership and marketing attendance in 2 strategic markets (Point of Sale Resellers and Silicon Valley Startups).

The Electronic Transactions Association (ETA) is an international trade association representing companies who offer electronic transaction processing products and services. The purpose of ETA is to influence, monitor and help shape the merchant acquiring industry by providing leadership through education, advocacy and the exchange of information.ETA's membership spans the breadth of the payments industry, from financial institutions to transaction processors to independent sales organizations (ISOs) to equipment suppliers. www.electran.org

Marketing Section Council, Chair, 2012-13

For this industry-leading trade association, I led marketing, branding, and strategic communication activities for all products, services, and programs, including our national conference with 6,000+ attendees per year. To support individual, ongoing communication and promotional efforts of member services/programs, I served as an internal marketing consultant and expert for all areas of the organization. For AAM, I spearheaded the effective integration and cross-promotion for strategic marketing and communication goals. Additionally, one of my key priorities was to operationalize marketing and communications in order to ensure the best support for our mission-based goals.HIGHLIGHTS:★ Planned and implemented the 1st integrated marketing communications platform across all departments for e-communications, leading to year-over-year increases in product sales. ★ Built and launched the association’s 1st overall branding campaign, AAM: Your Resource, Your Voice, Your Community, as well as developing integrated marketing collateral that created a holistic and consistent picture of all AAM offerings.★ Played key role in establishing the industry’s 1st Emerging Leaders Group, increasing the industry recognition and reputation of the association.

For a regional art museum, I planned, directed, and managed all marketing and communications activities. I created a series of strategies to raise awareness of the museum, increase museum attendance, and promote our exhibition and educational programming activities, including all fundraising events. A key focus in this role was to develop solutions that improved the professionalism of KMA’s marketing operations, a key objective of our new CEO.HIGHLIGHTS:★ Secured interest from media outlets beyond the region through successful pitches to national and international publications, including DWELL, Italian Vogue, and METROPOLIS. Recognized for efforts by the Executive Director and Board of Trustees.★ Attained coverage of KMA’s ongoing and critically-acclaimed exhibition series that explored the work of emerging global artists.★ Captured 6-figure in-kind media sponsorships in 1st year of tenure, expanding KMA’s promotional reach in print, web, radio, and TV forums.★ Drove record attendance for museum exhibitions, fundraising initiatives, and social events.