Director Of Marketing And Sales
Indianapolis Tennis Championships
Developed and implemented marketing and media plans including collateral design, advertising, direct marketing campaigns and media buys. Responsible for creating and managing the annual marketing and sales budget. Managed website redesign and implemented an on-line program which resulted in an increase from $30k in sales to $85k in the program’s first year. Served as primary liaison with our corporate sponsor family, including RCA, Lilly, Mercedes, American Airlines and Heineken. Responsible for creating programs designed to maximize ROI for each sponsor. These programs delivered valuable brand impressions, experiential opportunities, meaningful cause-marketing relationships and successful retail programs. Provided leadership to multiple volunteer committees including media, fan experience, hospitality and ticket sales. This entailed developing annual strategic plans with specific action items, budget development and contract negotiations. Served as the on-staff media liaison. Specific responsibilities included drafting press-releases, coordinating interviews, managing player appearances and building relationships with local, regional and national media. Successfully managed sponsorship and ticket sales staff. Under my leadership, sponsorship revenue increased more than $500,000 from previous year. Ticket sales increased more than 20%, exceeding the $1 million mark for the first time in over three years and we recorded the highest grossing box office in the event’s history.