Deborah Brousseau, Mba

Deborah Brousseau, Mba Email and Phone Number

Strategic marketing professional with a passion for ROI and continuous improvement. @ Landrum
Deborah Brousseau, Mba's Location
Pensacola, Florida, United States, United States
Deborah Brousseau, Mba's Contact Details

Deborah Brousseau, Mba work email

Deborah Brousseau, Mba personal email

About Deborah Brousseau, Mba

Deborah Brousseau is a marketing strategist focusing on growth for national B2B services firms. Deborah got into professional services marketing as an Internet Marketing Manager in the legal industry. She was the marketing technologist responsible for two company websites, electronic newsletter content, distribution to over 60,000 subscribers, search engine optimization (SEO), pay-per-click (PPC) campaigns, banner and other advertising creation, placement, and monitoring, all analytic reporting, and all content creation. She then moved into a Marketing Director role in the legal industry, where she oversaw the strategic implementation of the marketing plan, budget, and new systems and tool sets to better promote the company both on and offline.She is now the Head of Marketing for LandrumHR, a professional employer organization (PEO), staffing, and consulting company. In this role, she leads the brand and marketing strategy for two distinct brands in the HR space. She is passionate about proving ROI on marketing expenses and is hyper focused on driving revenue and growing the business in an agile way.Specialties: Brand Strategy, Inbound Lead Generation, Managing Change, Agile Project Management, Search Engine Optimization, SEO, Pay Per Click Advertising, PPC, Internet Marketing, Leadership, Strategic Planning, Marketing Technology

Deborah Brousseau, Mba's Current Company Details
Landrum

Landrum

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Strategic marketing professional with a passion for ROI and continuous improvement.
Deborah Brousseau, Mba Work Experience Details
  • Landrum
    Managing Director Of Marketing
    Landrum Jul 2019 - Present
    I support the M&A strategy and lead the brand strategy of the company, with a focus on adding value to stakeholders. I'm also blessed to lead a team of professional marketers who make work fun and do a great job. I prepare a marketing budget that prioritizes the ROI of our marketing expenses.
  • Landrumhr
    Director Of Marketing
    Landrumhr Oct 2017 - Jul 2019
    Pensacola, Florida, Us
    As Director of Marketing, I am focused on generating leads that result in revenue and creating a brand that adds value for our clients. Practically, this plays out via upgrading our client communication mechanisms, redesigning our logo to more accurately represent our brand promise - to be the leading HR services firm at the nexus of where relationships and technology intersect, and to keep an eye on our website, including a re-designed job board, an improved user experience, and better access to the information and tools you need to protect and grow your business.
  • Ims Expertservices
    Marketing Director
    Ims Expertservices Apr 2009 - Oct 2017
    Pensacola, Florida, Us
    I created and oversaw the strategic implementation of the marketing plan using internal and external resources. I was responsible for the voice, branding, and communications of the company. This was a unique task as the target market was limited to only attorneys at the top 200 law firms in the country. I also created and had fiscal responsibility for a departmental budget with an eye for ROI. I was responsible for evaluation of new systems and tool sets to determine those worth the investment for promoting the company in emerging ways both on and offline. I oversaw the competitive intelligence effort, which allowed me to always know where the company stood as far as market share and competitive advantage. I trained and mentored staff and maintained accountability for the department’s performance.
  • Ims Expertservices
    Manager, Internet Marketing
    Ims Expertservices Feb 2006 - Mar 2009
    Pensacola, Florida, Us
    I was responsible for two national company websites, including search engine optimization efforts. With over 3,000 unique keywords, up to 60% achieved page one placement. I managed electronic newsletter content, distribution to over 80,000 subscribers, and reporting on click through rate, unsubscribe rate, and user engagement. I managed paid search (PPC) campaigns of thousands of keywords; banner and other online creative advertising creation placement, and monitoring; and all analytic reports and analysis. I managed a staff of 4-7 and had fiscal responsibility for all budgeting for the department. Software programs used included Google Analytics, Screaming Frog, Webmaster Tools (Now Google Search Console), Google Ad Words, Bing Ads, WordPress, Kentico Content Management System (CMS), Auto FTP, Adobe Dreamweaver (HTML & CSS), Adobe Photoshop, Microsoft Word, Excel, and PowerPoint, and ExactTarget.
  • Ocenaia Real Estate Services
    Realtor
    Ocenaia Real Estate Services Nov 2002 - Feb 2008
    Listed and sold property on the Gulf Coast of Florida. I dealt mostly in condominiums, but occasionally detached single family dwellings. I marketed my services to potential clients, wrote listing agreements, MLS listings, and property fliers and e-fliers. I showed property and managed negotiations, offers, contracts, and closings.
  • Market Research Insight
    Business Analyst
    Market Research Insight 2004 - 2006
    I met with clients to determine needs, created survey instruments to address client concerns, managed the implementation of the survey in the on-site call center, analyzed SPSS cross-tabulation data to determine sample attitudes and feelings about client concerns, wrote comprehensive analysis reports on data findings and presented the conclusions and strategic recommendations to the clients.

Deborah Brousseau, Mba Skills

Seo Management Marketing Strategy Brand Management Online Marketing Web Marketing Advertising Ppc Leadership Analytics Marketing Strategy Budgets Strategic Planning Blogging Sem Market Research Event Management Search Engine Optimization Digital Marketing Marketing Management Google Analytics Content Strategy Web Analytics Marketing Automation Content Development Social Media Email Marketing Marketing Communications New Business Development Social Media Marketing Social Networking Online Advertising Account Management Social Media Consulting Wordpress Google Adwords Internet Marketing Large Systems Integration Newsletters Lead Generation Data Mapping Data Conversion Consulting Project Management Kentico Screaming Frog Halogen Google Adwords Professional Content Management Systems

Deborah Brousseau, Mba Education Details

  • University Of Massachusetts Lowell
    University Of Massachusetts Lowell
    General
  • Anderson University
    Anderson University
    Marketing
  • Heritage Hall
    Heritage Hall
    Business

Frequently Asked Questions about Deborah Brousseau, Mba

What company does Deborah Brousseau, Mba work for?

Deborah Brousseau, Mba works for Landrum

What is Deborah Brousseau, Mba's role at the current company?

Deborah Brousseau, Mba's current role is Strategic marketing professional with a passion for ROI and continuous improvement..

What is Deborah Brousseau, Mba's email address?

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What is Deborah Brousseau, Mba's direct phone number?

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What schools did Deborah Brousseau, Mba attend?

Deborah Brousseau, Mba attended University Of Massachusetts Lowell, Anderson University, Heritage Hall.

What are some of Deborah Brousseau, Mba's interests?

Deborah Brousseau, Mba has interest in Leadership, Crocheting, Reading, Marketing Technology, Volunteering, Web Development, Education, Seo, Strategy, Human Rights.

What skills is Deborah Brousseau, Mba known for?

Deborah Brousseau, Mba has skills like Seo, Management, Marketing, Strategy, Brand Management, Online Marketing, Web Marketing, Advertising, Ppc, Leadership, Analytics, Marketing Strategy.

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