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Innovative senior executive with extensive digital Marketing and General Management experience in Consumer and Healthcare companies including Procter & Gamble, Johnson & Johnson, Novartis, Samsung and GlaxoSmithKline. Extensive expertise in Innovation - new product creation, development and launch. Increased annual sales by over $100 million on several brands.Combine digital Consumer Package Goods / Healthcare Marketing with Innovation expertise to build the business with the right strategic focus. This along with experience in digital and social media programs consistently meets business goals. - Generated over $200 million in incremental sales through the development of consumer OTC products at the $3 billion GlaxoSmithKline Consumer Healthcare Division.- Created over $350 million in incremental sales over a variety of CPG companies in the Food, Financial, Household and Auto categories as a Partner at the Eureka Ranch Innovation company.- Developed for launch several new products as General Manager for the $400 million Samsung Medical Device Division.- Turned around the $100 million Maalox antacid business for Novartis, growing market share for the first time in a decade despite the launch of new technology in the category (Prevacid, Tagamet and Zantac). Specialties: Digital Consumer Package Goods (CPG) Marketing | Innovation | New Product Development | Customer Insights | Strategy Development | Market Research | Retail Experience| Advertising | Front End Innovation | Digital | Social Media | Consulting
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Head Of Marketing InnovationGlaxosmithkline 2011 - 2013Parsippany, NjBuild Brands by identifying new products or marketing ideas that solves consumer needs. Marketed a new digital program to better connect Doctors to Patients.- Identified and brought into the company a new technology that will increase the OTC Smoking Cessation business by $200MM in annual sales. The technology represents a unique new way to meet unmet consumer needs. Developed "FreedomVille", an web based service to help smokers quit.- Marketed a service called Patient-2-Doctor, a mobile smartphone program where patients have access to EMRs and can communicate directly with doctors to get e-prescriptions and medical advice.- Established an alliance with a Chinese manufacturer for a new ingredient that enables a key brand to meet requirements and remain on the market. This avoids over $150MM in lost sales revenue per year. -
General ManagerSamsung Electronics America 2006 - 2008Ridgefield Park, NjLead the Marketing and Sales strategy for the new Samsung Healthcare Division. Launched new healthcare products and medical devices based on Samsung technology. Direct P&L responsibility for $400 million in sales. Lead staff of Marketing, Market Research, Customer Service and a national Sales Broker force. -
Worldwide Director Of MarketingBecton Dickinson 2004 - 2006DevelopNational brand and launch activities based on consumer and professional insights. -Built a $100MM+ Blood Glucose Monitor business based on new product innovation - the world's thinnest needle and innovative digital marketing programs.- Grew Market share for 15 consecutive months based on a single minded focused strategy. -
Account ManagerOgilvy Commonhealth Worldwide 2001 - 2003Parsippany, NjAccount Management for Pfizer's New Ventures Group and for the Listerine and Zantac brands. Lead the Agency work for the acquisition of a $50MM brand into the Pfizer franchise. Lead team of Creatives, Account Supervisors, Finance, Traffic and Market Research. -
Head Of Global MarketingNovartis Consumer Health 1991 - 2001Geneva Area, SwitzerlandGlobal head of Gastrointestinal and Cough/Cold products. Expatriate assignment where I lived and worked in Geneva Switzerland.- Restructured the OTC portfolio to focus on efficient umbrella positions leading to a 20% increase in brands sales and 25% increase in profits over the 2 year period.- Lead the "One Minute Maalox" campaign which provided a turnaround for the $100 million Maalox brand, generating growth for the first time in a decade. -
Product DirectorJohnson & Johnson 1991 - 1994Skillman, NjMarketing role for Johnson & Johnson consumer products. Worked in Brand Management role on the Oral Care products. Created and launched first ever TV advertising for J&J Dental Floss. -
Brand ManagerProcter & Gamble Sep 1980 - Sep 1990Cincinnati, Ohio AreaClassic Consumer Package Goods (CPG) marketing experience. Brand Management role and new product experience on laundry detergent brands such as Cascade, Oxydol and Tide.
Doug Brownstone Skills
Doug Brownstone Education Details
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Master Of Business Administration (M.B.A.)
Frequently Asked Questions about Doug Brownstone
What is Doug Brownstone's role at the current company?
Doug Brownstone's current role is Consumer & Healthcare Executive with Innovation Expertise | Professor.
What is Doug Brownstone's email address?
Doug Brownstone's email address is db****@****zon.net
What schools did Doug Brownstone attend?
Doug Brownstone attended Cornell University, Syracuse University.
What skills is Doug Brownstone known for?
Doug Brownstone has skills like Strategy, Brand Management, Customer Insight, Market Research, Product Development, Marketing Strategy, Cross Functional Team Leadership, Competitive Analysis, Marketing, Segmentation, Product Launch, Business Development.
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