Head Of Marketing Innovation
Build Brands by identifying new products or marketing ideas that solves consumer needs. Marketed a new digital program to better connect Doctors to Patients.- Identified and brought into the company a new technology that will increase the OTC Smoking Cessation business by $200MM in annual sales. The technology represents a unique new way to meet unmet consumer needs. Developed "FreedomVille", an web based service to help smokers quit.- Marketed a service called Patient-2-Doctor, a mobile smartphone program where patients have access to EMRs and can communicate directly with doctors to get e-prescriptions and medical advice.- Established an alliance with a Chinese manufacturer for a new ingredient that enables a key brand to meet requirements and remain on the market. This avoids over $150MM in lost sales revenue per year.