Innovative senior executive with extensive digital Marketing and General Management experience in Consumer and Healthcare companies including Procter & Gamble, Johnson & Johnson, Novartis, Samsung and GlaxoSmithKline. Extensive expertise in Innovation - new product creation, development and launch. Increased annual sales by over $100 million on several brands.Combine digital Consumer Package Goods / Healthcare Marketing with Innovation expertise to build the business with the right strategic focus. This along with experience in digital and social media programs consistently meets business goals. - Generated over $200 million in incremental sales through the development of consumer OTC products at the $3 billion GlaxoSmithKline Consumer Healthcare Division.- Created over $350 million in incremental sales over a variety of CPG companies in the Food, Financial, Household and Auto categories as a Partner at the Eureka Ranch Innovation company.- Developed for launch several new products as General Manager for the $400 million Samsung Medical Device Division.- Turned around the $100 million Maalox antacid business for Novartis, growing market share for the first time in a decade despite the launch of new technology in the category (Prevacid, Tagamet and Zantac). Specialties: Digital Consumer Package Goods (CPG) Marketing | Innovation | New Product Development | Customer Insights | Strategy Development | Market Research | Retail Experience| Advertising | Front End Innovation | Digital | Social Media | Consulting
Listed skills include Strategy, Brand Management, Customer Insight, Market Research, and 43 others.