Bruce Hutchison Email & Phone Number

Bloomington, Illinois, Us

Discovering new product and service offerings for the nation's largest property, casualty, and automotive insurer, using qualitative / quantitative, user experience, and ethnographic techniques. Collaborating on the Innovation and Marketing teams to inform and shape solutions for unmet customer needs in the automotive, residential, financial, energy services, senior living, telematics, and customer segmentation areas. U.S. Patent for auto insurance quote and imaging information app.

Minneapolis, Minnesota, Us

CarHop (Interstate Automotive Group) has 58 stores in 14 states and is one of the largest on-the-spot auto financing dealers in the country. CarHop specializes in assisting customers with less than perfect credit get driving and helping change their lives for the better. Directed marketing, communications, customer market research, online and traditional advertising, public relations, creative services, and the call center for CarHop.

DBH Marketing and Research is a full service marketing solutions business specializing in Multi-Channel Marketing, Brand Development, and Marketing Research. Understanding the voice of the customer, whether that customer is B2B or B2C, is our foundation for defining a clear point of differentiation for our client organizations.Key clients included Cosi Restaurants, Creative Circle Employment Agency, Sterling Jewelry (Kay Jewelers), Burns Entertainment and Sports Marketing, Interstate Automotive Group, and Car-X Automotive Services.

Reporting to the CEO of uBid.com (Enable Holdings Inc.), served as chief marketing officer responsible for all marketing communications including brand strategy, market research, online and traditional advertising, corporate and consumer public relations, creative services, and market research. P&L responsibility for the B2B / B2C call centers.

Chicago, Il, Us

Cross-functional leader of customer relationship and strategic processes for a broad line retailer with $4.9B in annual revenue from 3,800 stores. Aligned strategy and branding across all customer touch points.

Houston, Tx, Us

Chief marketing officer responsible for directing marketing, consumer research, internet advertising, franchise relations, public relations, creative and media planning services for Jiffy Lube’s largest franchisee, Heartland Automotive Services (484 locations across 31 markets in 18 states).

Chicago, Il, Us

Brand strategy, communications and market research consultancy, and subsidiary of Element 79 Advertising. Responsible for leading the consumer discovery and brand strategy for key accounts including Quaker / Tropicana brands’ $1.2 million customer segmentation project resulting in a new target positioning for Twister.

Palm Beach Gardens, Florida, Us

Re-imaged the Midas brand from its original 1950's graphics to what is seen today. Responsible for national and regional marketing, advertising, media, public relations, market research and strategy, promotion, internet, in-house publications and creative services. Staff of twenty-one; five direct.

Directed marketing communications for brand development, advertising, promotion, public relations and market research programs. Revitalized the RCA brand with the return of the RCA dog “Nipper” and new puppy “Chipper” and launched the RCA Digital Satellite System, selling 1.3 million units in the first year, one of the most successful new product launches in the consumer electronics industry.

Bachelor Of Arts (B.A.), Experimental Psychology

Master Of Business Administration (Mba), Marketing / Marketing Management

International Global Studies - Zug, Switzerland