Bruce Hutchison Email and Phone Number
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CUSTOMER INSIGHT & MARKETING GAME CHANGERdbrucehutchison@gmail.comCustomer insight and marketing executive skilled in discovering the deeper emotional reasons why consumers buy and how organizations are best aligned to engage the true voice of their customers. This ‘both sides of the desk’ perspective has delivered game changing business insights and results across the insurance, financial, automotive, consumer electronics, senior living, franchisee, and big box retail categories.SPECIALTIES: Innovative Customer Insight ▪ Brand Development ▪ Qualitative and Ethnographic Research ▪ Strategic Planning ▪ Omni-Channel Marketing ▪ Customer Cultivation and Engagement ▪ Lifetime Customer Relationship Building ▪ Innovation Process Design ▪ Creative Services ▪ Sports Marketing ▪ Team Leadership ▪ Employee Engagement ▪ Company Culture ▪ Franchisee Engagement ▪ International Business Experience
State Farm ®
View- Website:
- statefarm.com
- Employees:
- 10
- Company email:
- info@jhannahco.com
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Senior Customer Experience And Insight ResearcherState Farm ® Sep 2012 - PresentBloomington, Illinois, UsDiscovering new product and service offerings for the nation's largest property, casualty, and automotive insurer, using qualitative / quantitative, user experience, and ethnographic techniques. Collaborating on the Innovation and Marketing teams to inform and shape solutions for unmet customer needs in the automotive, residential, financial, energy services, senior living, telematics, and customer segmentation areas. U.S. Patent for auto insurance quote and imaging information app.
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Vp Marketing And ResearchCarhop Auto Sales And Finance Aug 2010 - Sep 2012Minneapolis, Minnesota, UsCarHop (Interstate Automotive Group) has 58 stores in 14 states and is one of the largest on-the-spot auto financing dealers in the country. CarHop specializes in assisting customers with less than perfect credit get driving and helping change their lives for the better. Directed marketing, communications, customer market research, online and traditional advertising, public relations, creative services, and the call center for CarHop. -
Managing DirectorDbh Marketing And Research Feb 2009 - Aug 2010DBH Marketing and Research is a full service marketing solutions business specializing in Multi-Channel Marketing, Brand Development, and Marketing Research. Understanding the voice of the customer, whether that customer is B2B or B2C, is our foundation for defining a clear point of differentiation for our client organizations.Key clients included Cosi Restaurants, Creative Circle Employment Agency, Sterling Jewelry (Kay Jewelers), Burns Entertainment and Sports Marketing, Interstate Automotive Group, and Car-X Automotive Services.
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Vp MarketingUbid.Com May 2008 - Jan 2009Reporting to the CEO of uBid.com (Enable Holdings Inc.), served as chief marketing officer responsible for all marketing communications including brand strategy, market research, online and traditional advertising, corporate and consumer public relations, creative services, and market research. P&L responsibility for the B2B / B2C call centers.
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Marketing Planning DirectorSears Holdings Corporation Sep 2006 - May 2008Chicago, Il, UsCross-functional leader of customer relationship and strategic processes for a broad line retailer with $4.9B in annual revenue from 3,800 stores. Aligned strategy and branding across all customer touch points. -
Sr. Vp MarketingJiffy Lube International Mar 2004 - May 2006Houston, Tx, UsChief marketing officer responsible for directing marketing, consumer research, internet advertising, franchise relations, public relations, creative and media planning services for Jiffy Lube’s largest franchisee, Heartland Automotive Services (484 locations across 31 markets in 18 states). -
Senior Marketing And Brand ConsultantElement 79 / Aurum Partners Jan 2002 - Mar 2004Chicago, Il, UsBrand strategy, communications and market research consultancy, and subsidiary of Element 79 Advertising. Responsible for leading the consumer discovery and brand strategy for key accounts including Quaker / Tropicana brands’ $1.2 million customer segmentation project resulting in a new target positioning for Twister. -
Sr. Vp Marketing / CmoMidas International 1998 - 2002Palm Beach Gardens, Florida, UsRe-imaged the Midas brand from its original 1950's graphics to what is seen today. Responsible for national and regional marketing, advertising, media, public relations, market research and strategy, promotion, internet, in-house publications and creative services. Staff of twenty-one; five direct. -
Vp Advertising And Market ResearchRca / Ge / Thomson 1986 - 1998Directed marketing communications for brand development, advertising, promotion, public relations and market research programs. Revitalized the RCA brand with the return of the RCA dog “Nipper” and new puppy “Chipper” and launched the RCA Digital Satellite System, selling 1.3 million units in the first year, one of the most successful new product launches in the consumer electronics industry.
Bruce Hutchison Skills
Bruce Hutchison Education Details
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Franklin & Marshall CollegeExperimental Psychology -
Eastern Michigan UniversityMarketing / Marketing Management
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Institut MontanaSwitzerland
Frequently Asked Questions about Bruce Hutchison
What company does Bruce Hutchison work for?
Bruce Hutchison works for State Farm ®
What is Bruce Hutchison's role at the current company?
Bruce Hutchison's current role is Senior Customer Insight and Marketing Executive.
What is Bruce Hutchison's email address?
Bruce Hutchison's email address is db****@****ail.com
What is Bruce Hutchison's direct phone number?
Bruce Hutchison's direct phone number is +151077*****
What schools did Bruce Hutchison attend?
Bruce Hutchison attended Franklin & Marshall College, Eastern Michigan University, Institut Montana.
What skills is Bruce Hutchison known for?
Bruce Hutchison has skills like Strategy, Brand Development, Marketing Strategy, Marketing Communications, Digital Marketing, Strategic Planning, Market Research, Marketing, Online Marketing, Crm, Advertising, Leadership.
Who are Bruce Hutchison's colleagues?
Bruce Hutchison's colleagues are Fleming Julie, Larry Kenney, Tracy Jackson, Bob Baer, Amanda Garrison, Wayne Geffon, Dejuan Andrews.
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