De Ann Bauer Siebert, Mba Email & Phone Number

Medical device product development and project management. Project | personnel | financial analyses of company in crisis. Strategic planning. Market plans. Sales and product training. Market, business, competition, customer research.

Membership management of 4 associations, including managing membership development, renewals, prospecting, data mining and demographic analysis. Audited and cleaned membership data and transitioned to automated software to better manage associations. Developed and implemented new communications processes.

Dallas/Fort Worth Area

Crisis product management of plant shutdown | relocation | product changes. Minimized and managed backorders and developed new complaint management system to address product defects due to changes. Built relationships with antagonistic cross-functional teams. Managed products for International and US markets with different sales, distribution, promotions, and pricing models. Developed first product training. Product life-cycle management. Market, customer and competitive analysis. New product development.

Dallas/Fort Worth Area

Product strategy development and implementation. Developed product requirements based upon customer, market and competition analyses. New product introductions. Promotions. Direction and copy for sales collateral and advertising. US Sales training and support. International customer support. Oversight of contract manufacturers' to correct problems with product delivery and quality. Marketing lead for new Business Unit created for sales to OTC, Export, Private Label and Custom Label market segments.

Dallas/Fort Worth Area

Project Management of programs with very tight deadlines and very small margins. Identified and managed risk. Negotiated budget, schedule, resource allocation and deliverable changes with internal and external customers. Managed 5 projects at one time - each with different cross-functional, multi-cultural and remote US and International teams. Led one team of 11 Engineers on a $10 million medical product development program from design through development and to first build.

Dallas/Fort Worth Area

Created Product Manager role and delivered first business plan for Business Intelligence Service. Led cross-functional team to develop and launch a new product. Created copy and managed development of first marketing communication tool. Identified key opinion leaders and recruited them into a customer user group. Managed user group. Customer training and support.

Dallas/Fort Worth Area

Marketing plans. Marketing process development. Strategic planning. Organization and financial analyses. Program | Project management of medical device consulting projects. Acquisition analysis and recommendations. Market research and analysis. Quotes. New business development planning and implementation in healthcare markets. Includes over 5 years consulting at VHA, now Vizient.

Dallas/Fort Worth Area

Managed online data service products, including negotiating contracts and maintaining client relationships. Researched and wrote analyses for vendor selection; analyses included market size and trends, competition overview, barriers to market entry, technical issues, forecasts, financials, regulatory requirements, legal issues and potential opportuntity.

Dallas/Fort Worth Area

Responsible for company’s second largest product line ($33,000,000), increasing sales 52% and U.S. hospital market share from 50% to 63% through acquisitions and increased hospital penetration. Managed team of 3. Product life-cycle management. New product development. Market launch of products from four acquisitions in three years. Promotions. Product management process development.

Greater St. Louis Area

Managed $30 million product portfolio with over 500 line items. Increased business 23%. Responsible for product life cycle management, strategic planning, market plans and tactics, market analysis, customer analysis, competitor analysis, management of key opinion leaders (KOLs), new product identification and leading product development projects, acquisition identification and analysis, product launches, development of targeting, pricing, promotions, copy, communications, support and sales training. Conducted product line gap and capability analysis to move company focus to market segment with higher growth (x3) and greater profitability (x2). Planned marketing strategy, developed sales tools (including a complete training manual, demonstration tools, competitive comparison video and brochure), negotiated with vendor to lower component cost, modified current products, introduced new products and increased sales force incentive and support to grow this profitable market segment. First year’s sales increased 26%.

Dallas/Fort Worth Area

Assistant Product ManagerNew Business SpecialistSenior Marketing Research AnalystMarketing Research Analyst

Mba, Business Management With Emphasis In Marketing, 4.0 Out Of 4.0

B.A., Economics, Cum Laude