* Build, maintain, and support projects within the shared ITS instance of the Technolutions Slate CRM, working with various campus partners.* Support the four graduate admissions offices’ instances of Technolutions Slate and coordinate weekly meetings to share knowledge and troubleshoot issues.* Develop technical and user documentation for projects in Technolutions Slate; deliver training on new functionality and projects to users.Selected Achievements* Collaborated with ITS Slate team and Provost’s Office to develop Brandeis’s COVID-19 Passport Portal in Technolutions Slate, allowing for the tracking of individual community members’ compliance with COVID-19 requirements.* Supported the integration of the graduate admissions offices’ Technolutions Slate instances with a new student information system (Workday Student).* Built a scheduling system that allowed faculty and staff in the School of Arts and Sciences to work on-campus while complying with COVID-19 office density regulations.

* Direct all aspects of Adventures in Veterinary Medicine (AVM), a career exploration program for aspiring veterinarians at various age levels—includes admissions, marketing, budget maintenance, hiring and supervision of student staff, developing and scheduling programming, and recruiting faculty/staff instructors.* Work with Office of Admissions to read and evaluate Doctor of Veterinary Medicine (DVM) applications and select candidates for interview.* Manage lead nurturing email campaigns for three graduate programs.* Provide technical direction for school’s instance of Technolutions Slate online (Saas) application management system, including identifying and developing opportunities to implement new functionality to improve admissions operations.* Serve on several committees: Tufts Veterinary Council on Diversity Executive Board, Tufts University IT Administration Subcommittee, Central MA STEM Network Steering Committee, Association of American Veterinary Medical Colleges VMCAS Enhancement Requests Working GroupSelected Achievements* Increased applications for AVM by 49% through five application cycles.* Received Cummings School Exceptional Service Award in August 2018.* Spearheaded complete redesign and rewrite of all AVM materials, including logo, website, flyers, t-shirts, backpacks, and more.* Led admissions team in implementation of Technolutions Slate in 2014–15 academic year and integration with Veterinary Medical College Application Service in 2015.

* Directed product and marketing strategy for K–8 test preparation product lines and supplemental, print reading and mathematics product lines.* Developed integrated print and online marketing campaigns and cultivated a lead generation pipeline.* Managed the creation of collateral and training programs for sales representatives.* Conducted research to identify and maintain up-to-date understanding of market opportunities.* Supervised day-to-day operations of three-person marketing/creative team.* Maintained annual marketing budget of $1,000,000.Selected Achievements* Received Fall 2012 CEO Award for excellent job performance.* Managed portfolio of products with 70% increase in sales over previous school year.* Directed lead generation campaigns that resulted in 30% increase in sales-ready leads.

Manage marketing budget of $300,000 and direct all print and Web marketing strategies for publisher and distributor of educational materials. Spearhead new product launches; develop marketing plans, cultivate messaging and product positioning, and create samples and packaging materials. Generate catalogs, brochures, advertising, direct mail, and e-mail campaigns. Supervise pricing and configuration strategies; ensure product viability through thorough analysis of competitor products. Review materials and messaging to verify accuracy; ensure optimum product profitability by determining the most effective marketing vehicles. Oversee sales force initiatives and communicate with sales and client service teams to drive customer satisfaction and repeat business. Collaborate with internal design, Web, sales, product development, and senior management staff; participate in senior leadership meetings. Prepare monthly product performance reports. Train staff and manage direct report.

• Develop and implement marketing plans and sales training for new product rollouts.• Established messaging and positioning for 3 new product lines released Fall 2007.• Direct product pricing and configuration strategy and analyze competitor offerings to ensure viability.• Manage creation of packaging for new product lines and samplers.• Coordinate, plan, host, and record sales force webcast training sessions for new products and market trends; also negotiated contract with WebEx, service provider for webcast sessions.• Create monthly reports on product line performance. • Analyze performance of product lines and their profitability in various catalogs, and use results to improve future catalogs.• Established and managed Teacher Advisory Panel, a group of local educators who provide feedback on product development and marketing

• Hired as a Marketing Assistant, promoted to Senior Marketing Assistant in 2003, promoted again to Project Manager in 2004.• Position required interaction with many departments of company, including sales, product development, finance, customer service, purchasing, warehouse, and IT.• Integral member of custom/special projects team dedicated to providing customized education solutions to schools, districts, and other businesses. Involved in all portions of process, including designing proposal with sales representative or strategic business partner, working with purchasing department to secure timely availability of inventory, and directing information to warehouse to ensure correct package assembly and delivery to customer.• Co-managed main catalog for Newbridge imprint—catalog mails to over 1 million customers and is the primary sales tool used by sales representatives.• Project managed several small-market catalogs and specialized sales/marketing tools.

• Conducted computer-based cognitive experiments with young and elderly adults. • Recruited new senior/elderly subjects from the Boston/Cambridge area.• Aided professor with introductory psychology book, including both Web and library research. • Proofread manuscripts of journal articles and trade books.