The Block provides objective, impactful, and timely information -- news, research, and data. The trusted resource for those who invest in, work with, or are interested in learning about digital assets. I operate across the business with support of the Brand team to bring the company vision to its customers, IRL. "emergence" is the keystone 2-day event that brings best-in-class blockchain creators and companies together to share insights and build the future of Web3.

• Drive strategic positioning for a global community of 2M followers, evolving AWA into a cultural touchstone through diverse media channels.• Manage the AWA Brand Ecosystem, including a NYTimes Best-Selling Book, public art installations, immersive exhibitions, and experiential retail partnerships.• Awarded multiple accolades, including 2x Webby Winner (2022) and American Advertising Awards Gold Winner (2021).

I’m a business, man. Brand Marketing & Brand Experience Design (Interactive & holistic) / Experiential Marketing / Project Production / Innovation Development I develop activations that connect digital communities and concepts with real-world applications.

Experiential Creative Production at the intersection of Digital & Physical / Art & Function.Delivered immersive brand experiences and exhibits for multiple Global Fortune 500 clients.Define and direct multi-disciplinary creative scopes.Lead digital-native creative teams. (Creative Production / Project Management)Develop and negotiate contracts - often with multiple interconnected phases. (Executive Management)Build collaborative workflows to include clients (C-Suite & Director Level), creative staff, and outside specialists.Simplify complex delivery approach across a wide range of large-format executions.Scale: responsible for operation budgets up to $5M, executions of $30M+.

Brought Nimble's digital media/marketing team to a large heritage post-production company, to expand business offering to and beyond legacy network and agency clients.Repositioned and rebranded the studio to "Nutmeg Creative" where I led the creative interactive marketing team that planned, designed, developed, and deployed digital strategies for brands in the areas of:Interactive (Web) DesignB2B Marketing Communications (Planning & Execution)Digital Brand TransformationSocial Media Brand StrategyEntertainment & Event-based MarketingResource Acquisition & OversightTarget industries and sectors:CPG, Produce/Food, Entertainment, Broadcast, Legal, Finance, Technology, Industrial, Policy & B2B.Select Clients: Dannon (Activia, Oikos, Health Influencer Programs), Webster Hall (live events - NYC), Atkinson Candy Company, NYCSubwayAds.com, Southeastern Mills (Better than Bouillon), MTV, Nickelodeon, Syfy, HBO, DIY Network

(Combination of MindSmackTV + The Smack Pack)Founder and Executive Producer of new Digital/Interactive Marketing Division, a creative agency with a focus in strategic brand development, video production, and digital design. Responsible for naming, positioning and launching boutique agency, as well as identifying business areas for growth beyond legacy Network TV/Broadcast client profile. I led a team that grew our client base to include both publicly-traded and privately-held companies. $5M in annual revenues. Led day-to-day operations, with sole responsibility for developing client relationships, strategic planning, project production (systems and workflows) and team leadership.Specialties: Team Management, New Talent Development, Project Production, Event Production and Management, Promotional activations.Select Clients: Best Buy, Tracx (digital listening), Webster Hall, Railex (cold logistics), Sea Cuisine, Novatel Wireless, Raindrip, Krasdale Foods, DETAILS (publication), Atkinson Candy Company, Allstar Products Group (Snuggie/DRTV)

I established 'The Smack Pack' - Creative & Digital Branding practice of MindSmack.TV, a high-end production & post facility.Here, I identified and developed prospects into long-term clients by directly leading and managing all of our Brand/Identity & Interactive/Digital projects. I inspired project engagement and communicated business objectives to our in-house creative design & development teams. Creative Services:Branding/Brand Modernization, Web Design/Development, Digital Product Development, Multi-channel Marketing, VFX & Motion Graphic Production, Social Media Campaign Conception & Execution, Client Acquisition & Communication LeadKey responsibilities:New Business Development, Team Development (Hiring/Training/Management), Client Services, Graphics Coordination, Concept Development, Event ServicesSelect Clients: MEDIA: Viacom (VH1, MTV, Comedy Central, Spike), Scripps (Food Network, HGTV, Travel Channel)...CONSUMER: Best Buy, Lexus, Pepperidge Farm, NatGeo

Founder/OperatorIndependent record label and artist managementMiddle East Nightclub (Cambridge, MA)Event advancing & promotion, Ticketing, Artist hospitality, End-of-event accountingWMFO (91.5FM) Music Director, Program Director (Medford, MA)College Booking Agent & Promotion (Tufts University)