In this role, I lead and oversee marketing and advertising campaigns across six continents for top-tier entertainment properties and special projects. I'm in charge of ideating creative concepts, voice, and strategy to support business goals. I also liaise with potential brand and game partners, control, and distribute multi-million-dollar budgets to perfect production and sales targets for PlayStation platforms and game catalog.Some key achievements in this role are:• Directed successful marketing strategies on remarkable franchises such as Marvel's Spider-Man, Death Stranding, Uncharted, and Ratchet & Clank.• Drove 4.1MM unit sales of Marvel's Spider-Man: Miles Morales, a flagship title for the new PlayStation 5 platform, in its first seven weeks.• Championed global team of marketers and creatives, training them on marketing strategies, leadership, best practices, and cross-functional collaboration.Currently leading teams on: - Marvel's Spider-Man: Miles Morales - Ratchet & Clank: Rift Apart

As a Global Marketing lead, I developed and spearheaded world marketing, advertising campaigns, and event launches for videogames. I had the chance to lead cross-functional creative, PR, social media, and event teams to ensure on-brand communications across channels. I established international partnerships and liaised with publishers, media, and other teams to secure project success and product visibility. And also researched industry best practices, and managed global budgets.Some key achievements in this role are:• Masterminded and fulfilled Marvel's Spider-Man marketing and advertising campaign, outperforming 1st-week sales by 37%, compared to all titles from the same franchise.• Broke sales records with a recognized marketing campaign for Marvel's Spider-Man. Sold 3.3MM units sold in the first three days.• Orchestrated groundbreaking campaigns for nine AAA game titles, breaking sales records with Uncharted 4: A Thief's End with 2.7M copies during its first week.• Carried out successful digital assets and videos for security protocol at six events, formulating a new process to handle confidential information, ensuring smart distribution through contacts.• Elevated partnerships with other companies inside Sony Group, driving profitability for business units across the company, and strengthening audience data and resources.• Arranged SIE's 2nd Party Japanese Publisher Relations initiative with Koei Tecmo's Nioh for North America & Europe and quadrupled our fiscal year sales aims.Notable titles:- Marvel's Spider-Man- DEATH STRANDING- UNCHARTED 4: A Thief's End- Shadow of the Colossus- Nioh- The Last of Us Remastered- UNCHARTED: The Nathan Drake Collection- inFAMOUS: First Light- Marvel’s Spider-Man: The City That Never Sleeps

I carried out international campaigns and led cross-functional team members. I also tailored and completed marketing programs including broadcasts, social, CRM, search, press, and more, from brainstorming and development, to launch.Some key achievements in this role are:• Masterminded best-selling campaign for PlayStation's AAA game inFAMOUS: Second Son, leading to 1MM global sales in a nine-day span.• Leveraged digital product catalog potential and strategic value target by evaluating markets, performing quantitative research, and securing key retail goals.• Introduced Facebook Advertising tactics for online advertising and honed best practices and tactics for all First Party Games titles; learnings were shared and replicated across the Marketing department.Notable titles:- inFAMOUS: Second Son- The Order 1886- Beyond: Two Souls

In this role, I was in charge of formulating communication tactics, marketing deliverables, and other assets for video game titles. I produced qualitative and quantitative studies for brand enhancement and brought operational support for new business, events, and other projects.Some key achievements in this role are:• Launched marketing activations for Far Cry 3 reaching 10 million units sold globally.• Articulated creative briefs for streamlined communications and creative vision.Notable Title: - Far Cry 3

I was in charge of crafting promotions and special projects for corporate initiatives and products. I coordinated with delivery teams to guarantee campaign objectives and supported briefings, production, and evaluation of proposals.Some key achievements in this role are:• Completed communication plans for AAA titles: Killzone 3, UNCHARTED 2: Among Thieves, SOCOM: Confrontation, and Resistance 3.• Educated Software Marketing team members on social media, advertising, and marketing techniques.Notable titles: - Killzone 2 - Killzone 3 - Uncharted 2: Among Thieves - Dead Nation - Resistance 3 - Motorstorm: Pacific Rift - SOCOM: Confrontation - SOCOM: Tactical Strike - SOCOM: Fireteam Bravo 3 - Syphon Filter: Logan's Shadow

As the team coordinator, I learned the importance of maintaining relationships with multiple vendors as well as reaching out to the right brands to better engage the consumer.Notable titles: - Scarface: The World Is Yours - Prototype - Freestyle 3-on-3 - Crash of the Titans

As a production assistant, I gain valuable knowledge and experience dealing with the work that goes into making a product in the entertainment business. I have already worked on sets for music videos and commercials. I've been behind the scenes with the director, producer, photographers and even grip. I enjoy my work here but I'm trying to move into the video games industry as that is where my true passion resides.

As a campus marketing rep for A.D.D. Marketing, I was assigned to create awareness for the new releases of one of their clients. The client that I was assigned to was Activision, a video games publisher. Being that video games are my greatest passion, this assignment was great for me. I was in charge of coordinating events with various organizations on campus to reach the right target market for each individual release.