Rebuilding sales team for the company's legacy medical product, Durasphere.

Many business leaders don’t have the time, expertise, or energy it takes to put a sales strategy in place that will drive revenue for years to come. That’s where I come in. As your Outsourced VP of Sales I will implement the Sales Xceleration Certified Sales Operating and Management System to build a solid sales infrastructure for sustained growth.• Sales Strategy• Sales Infrastructure• Sales Management• Sales Team

Managed local advertising sellers. Responsible for pricing, new business development initiatives and highlighting the value of KSTC-TV, an independent station.

A newly created position within the trade association for the broadcast television industry, this role supported broadcast TV's commitment to provide local advertisers with state-of-the-art digital advertising products, services and thought leadership. Conceptualized and implemented several sales and training programs including digital media audits for local clients and Google Analytics 4 training. Developed SEO recommendations and keyword analyses to optimize content for hundreds of local and regional businesses.

One of the first employees of newly formed digital division. With division president, crafted corporate structure, developed product suite for sustainable and scalable revenue growth. Manage all revenue/marketing initiatives across enterprise and local properties, leading 35 FTEs in local markets. Since 2010, generated a Compound Annual Growth Rate of 25.1% for division revenue. Provide strategic guidance to production, ad ops and content creators to maximize revenue. Collaborate with all local and corporate stakeholders, ensuring effective communications, timely responses and revenue goal achievement.

Responsible for all aspects of Barrington Broadcasting's 23 station web sites. Drove strategy for news and vertical content, technology, sales and marketing.Lead a team of 10 corporate and 45 local FTEs, coordinating communications and best practices among newsrooms, sales departments, general managers and technologists.Grew sales, page views and audience engagement each month for 24 consecutive months.Managed P&L, establishing monthly profitability for the division after six months with the company.

Responsible for overseeing and supporting approximately $65M of local web sales on behalf of our partner television stations. Identified and managed the implementation of several high-yielding advertising products in the home improvement, healthcare, real estate and automotive categories. Conceptualized and managed the implementation of a web-based sales packaging and processing tool to be used by more than 600 TV account executives across the country. Managed a team of Regional Sales Managers who consult TV stations and their sales teams on generating web revenue. Directed an ops team responsible for creating approximately 1000 customized sales packages and post-sale reports each month.

Drove sales for WCVB-TV’s companion web site, WCVB.com, exceeding local web revenue budgets each year. Assigned broader responsibilities to consult and train sales personnel in TV stations located in 15 cities around the country. Structured and managed new sales relationship with Eagle TV Sales, a television sales rep firm, introducing web selling to 75 traditional TV salespeople in 10 sales offices around the country. Promoted to Vice President, Local Sales and relocated to the corporate headquarters in Minneapolis, MN.

Taught TV sales and marketing class for the school of communications. The 400 level course had MBA students, law school students as well as a number of undergraduates.

Responsible for all aspects of advertising sales including marketing, research, sales operations and expense budgeting. Revamped entire sales department, hiring new managers and account executives. Increased advertising revenue 30%-50% each year while achieving annual budgets with no appreciable growth in audience ratings. In my second full year, cable channel turned profitable on the strength of advertising sales growth.