Led UX design efforts for a large Bank redesign • Project included developing new responsive screen flows for loans and new account creation as well as screens for Customer Service Reps • Coordinated activities for the user experience team including a visual designer, a content writer, and user researchers. This also included project planning, estimation, resource planningLed the UX design for a large project for the agency sales team • Project was a large multi-year effort to redesign the agent sales application that handled the personal lines quoting, selling, and servicing of insurance policies • Collaborated with business and development leadership to determine user interface requirements that met the needs of the user while adapting to tremendous technical constraints • Coordinated multiple rounds of usability testing using wireframes and a prototype• Created a variety of deliverables including: site maps, user flows, scenarios, customer journeys, wireframes, and prototypes• Collaborated closely with the business teams to influence strategy and to sync up business requirements with user needs• Worked closely with requirements team to create and modify wireframes to support story card changes

- User Experience Design consultant placed at Nationwide Insurance (See Nationwide above for details)- Interviewed prospective User Experience candidates to assess their skills prior to being presented for open positions- Coached candidates to better prepare them for interviews

• Completed a heuristic review of a key workflow for a start-up company developing software for staff scheduling and shift management.• Built a new interface for a physician search engine for a large Cleveland hospital.• Improved a web application for a major insurance provider. The application allowed agents to download advertising collateral for local promotions. Developed wire frame concepts that I later translated into the application.

• Led design through extensive re-branding of the repository to match BEA branding• Guided ALER integration with BEA WebLogic Workshop development environment• Created interfaces from concept to implementation• Collected requirements and use cases• Sketched on paper and developed a storyboards for interactions• Digital sketching and HTML prototyping • Built pages in the application for the final implementation (JSP)• Developed a style guide for internal development to enforce design standards

• Design lead for all web applications in product development including the Flashline™ Registry product. Flashline Registry was a repository for software assets that helped in the facilitation of software reuse.• Designed general look and feel developing design conventions for future interface additions• Developed many supporting interfaces such as Editing screens, System Administration pages as well as workflow, icon development, and skinning to multiple color palettes• Led web design through several iterations of the Flashline.com corporate web site• Positioning also evolved from an online marketplace to a more polished content-driven corporate site.• Co-branded the web store to support partnerships with several vendors• Created web graphics and banner ads to support marketing message• Collaborated on a team that developed a corporate re-branding strategy• Selected a logo, color palette, and overall corporate image

• Recruited vendors and product for the font store Makambo.com, and grew the store to 61 vendors and 1500 in 2 years• Collaborated in the planning and executing marketing strategy, including direct marketing programs, trade shows, and online advertising• Handled all of the customer service and contact with the vendors and in some cases customers which included smoothing over delicate issues like payments, site outages, and licensing