Dan Burtan Email & Phone Number

Chicago, Illinois, United States

Audit existing Google Analytics and web analytics implementations and identify areas of improvementSetting up marketing pixels and tracking custom website interactions via GTM and dataLayersCreation of custom reports, ad-hoc analysis and dashboardsAssist Account Managers in getting the “story” from the raw dataAssist with developing project proposals, SOWs, timelines, and budgets

Collaborated, consulted, and contributed to the orchestration of digital marketing strategies, leveraging insights from data analysis to inform decisions on targeting, positioning, and performance.Implemented personalized user experiences based on visitor behavior, firmographics, and intent signals, significantly reducing bounce rates and increasing conversion rates for targeted accounts. Conducted conversion rate optimization efforts, utilizing analytics, heatmaps, session recordings, to make data-driven improvements to digital touchpoints resulting in measurable lift and ROI.Hands-on implementation of GA4 and data layer tracking, ensuring accurate data collection and integrity.Automated performance reporting, reducing ad-hoc requests by 60% and greatly reducing innefficiencies with monthly and quarterly business reviews.

Chicago

Wordpress theme developement, landing page design, content updates, user management, and troubleshooting issues in a timely manner.Streamlined website tracking and data collection through accurate administration management of tags and triggers in Google Tag Manager, optimizing analytics accuracy and reliability.Designed and deployed comprehensive dashboards to monitor website traffic, keyword rankings, and key engagement metrics, facilitating real-time insights and data-driven decision-making.Develop and implement advanced SEO strategies, including technical SEO, link building, and content strategy to enhance organic search visibility and performance.Managed the blog content calendar with adherence to SEO best practices and accessibility guidelines, enhancing thought leadership visibility and brand awareless.Created comprehensive reports and dashboards that track key performance indicators and engagement metrics across digital marketing channels, presenting findings to stakeholders.

• Developed web-accessible, cross platform, and mobile course content through multiple delivery channels for both online and mobile. • Responsible for creating modern responsive online course templates• Implemented best practices for live delivery and website content in various storage systems and databases using institutional protocols and procedures. • Modified content and updates to course network delivery and continually refine institutional standards.

Victor Envelope Company

• Maintain high-ranking organic search engine Google result for “envelope company".• Manage company websites, FTP, employee intranet, and social media and marketing campaigns.• Implement best practices for email marketing, social media and content amplification.• Create & refine campaigns for print, website, and mobile. • Oversee analytics; track responses and engagement and re-evaluate marketing strategy.• Securing websites, networks, servers; filtering data & access, and maintaining inventory.• IT Level 2 Support: Manage domain, workstations, servers, printers and digital assets.